Overview

REEF provides a solution for businesses that want to offer food services without needing their own kitchen. They primarily serve breweries, bars, hotels, and residential complexes by partnering with local restaurants to create customized food menus. This allows venues to enhance their customer experience by offering food options without the overhead of running a kitchen. REEF manages the logistics of food delivery from the restaurants to the venues, taking a commission on each order placed through their platform. Unlike competitors, REEF focuses on simplifying the process for businesses that want to provide food services, making it easier for them to improve customer satisfaction without the complexities of kitchen management. The goal of REEF is to enable more venues to offer food services, thereby enhancing the overall customer experience.

Simplify's Take

What believers are saying

• Increased demand for contactless ordering boosts 2ndKitchen's platform adoption.
• Growing trend of ghost kitchens aligns with 2ndKitchen's business model.
• Consumer preference for local food options benefits 2ndKitchen's restaurant partnerships.

What critics are saying

• Competition from platforms like CloudKitchens could capture market share.
• High commission rates may strain partnerships with local restaurants.
• Regulatory scrutiny over delivery logistics could impact operations.

What makes REEF unique

• 2ndKitchen partners with local restaurants to offer curated menus for venues.
• The company enables food service without the need for a full kitchen setup.
• 2ndKitchen handles logistics, allowing venues to focus on customer experience.

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Funding

Total Funding

$4.4M

Above

Industry Average

Funded Over

1 Rounds

$3,000,000

Seed

Nov 2019

Seed funding is usually the first official round after pre-seed, when a startup has a prototype or concept. It’s typically used to develop the product, test the market, and start building the team. Investors here are often angel investors or early-stage venture capitalists.

Seed Funding Comparison

Meet Average

Industry standards

Ind Avg. $3.3M

$500k

$1.5M

$2M

$2.3M

$3M

$3M