ROH

ROH

Automates hotel contract payments and invoicing

Overview

ROH provides a vertical SaaS payments platform for the hospitality industry, focusing on large hotel groups and brands. It automates contract-based revenue workflows: invoicing, payment processing, refunds, chargebacks, reconciliation, and real-time reporting, integrating with property management systems. In 2024 it added an AI tool that extracts data from contracts to create bookings, greatly increasing automated bookings. Its goal is to boost hotel profitability by reducing manual work and speeding time-to-payment, with measurable ROI and partnerships with major groups.

About ROH

Simplify's Rating
Why ROH is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Data & Analytics

Enterprise Software

Fintech

Financial Services

Company Size

11-50

Company Stage

Early VC

Total Funding

$39M

Headquarters

New York City, New York

Founded

2013

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Simplify's Take

What believers are saying

  • ROH raised $9.2 million in April 2025, funding expansion and board support.
  • ROH expanded ROHbot across 4,000 IHG hotels and Preferred Hotels in 2026.
  • Hotel Tech Report ranked ROH number one in 2026 payments processing software.

What critics are saying

  • Flywire-backed Sertifi and larger payment platforms pressure ROH on distribution and trust.
  • ROH still depends on winning integrations at each hotel group, slowing enterprise rollout.
  • If Marriott, IHG, or Preferred standardize elsewhere, ROH loses existentially.

What makes ROH unique

  • ROHbot automates hotel contract-to-cash workflows across sales, finance, and reconciliation.
  • ROH is embedded in hospitality associations like IHG Owners and Preferred Hotels.
  • ROH focuses on contract-driven revenue, not generic payments, matching hotel-specific workflows.

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Funding

Total Funding

$39M

Above

Industry Average

Funded Over

3 Rounds

Notable Investors:
Early VC funding comparison data is currently unavailable. We're working to provide this information soon!
Early VC Funding Comparison
Coming Soon

Benefits

Health Insurance

401(k) Retirement Plan

Remote Work Options

Growth & Insights and Company News

Headcount

6 month growth

2%

1 year growth

4%

2 year growth

0%
Yahoo Finance
Sep 9th, 2026
ROH expands AI agent ROHbot to 4,000 IHG hotels across 70 countries

ROH Platforms has joined the IHG Owners Association's Allied Member Program at silver level, expanding deployment of its AI agent ROHbot to member hotels. The IHG Owners Association represents approximately 4,000 hotels across more than 70 countries. ROHbot automates financial operations from initial transaction to final reconciliation, working within existing hospitality systems. The AI agent handles transactions from group bookings, online travel agencies, and accounts payable whilst maintaining compliance and reducing risk. The platform enables real-time reconciliation and attribution of all transactions, improving operational efficiency and collaboration between sales and finance teams. ROH manages the complete financial workflow, executing actions directly rather than simply recommending them. The Allied Member Program connects IHG Owners Association members with vetted providers of hospitality solutions and services.

BizClik
Mar 24th, 2026
ROH announces new Alliance partnership with Preferred Hotels & Resorts, the world's largest independent hotel brand.

ROH announces new Alliance partnership with Preferred Hotels & Resorts, the world's largest independent hotel brand. ROH becomes the latest addition to Preferred Hotels & Resorts' Alliance Partner Program, providing turnkey financial infrastructure to its global portfolio of independent luxury properties NEW YORK, March 24, 2026 (GLOBE NEWSWIRE) - ROH, the financial infrastructure company powering the future of hospitality, today announced its new affiliation with Preferred Hotels & Resorts as the latest addition to the brand's Alliance Partner Program. This partnership solidifies ROH's position as a recommended provider of financial infrastructure for Preferred Hotels & Resorts member properties across the globe. Preferred Hotels & Resorts is renowned for its dedication to offering guests authentic, one-of-a-kind experiences across its global portfolio of independent hotels and resorts. By aligning with ROH, Preferred Hotels & Resorts further solidifies its mission to provide best-in-class services and resources to its member properties. "With ROH, revenue visibility delivered via our financial core becomes a strategic growth lever that makes every piece of business more valuable. In today's world of constantly increasing costs, properties can't expect to just keep growing their top line, they need to think critically about what's impacting their bottom line and seek out solutions that guarantee margin expansion, and ensure all future investments in emerging technology like AI has an accurate foundation to thrive upon," Jess Levin Conroy, CEO and Founder, ROH. "It's an honor to be selected as a solution for Preferred's expansive portfolio of hotels. We are eager to work with new, forward-looking properties that see the value in a truly AI-native partner that can leverage technology, automation and infrastructure to drive up profitability." ROH provides financial infrastructure that powers hospitality. The company's intelligent payments platform enables hotel teams to make every dollar more profitable whether it's from group bookings, OTA, or accounts payable. Hotels are able to ensure compliance, reduce risk and improve receivables management with ROH's easy-to-adopt, quick-to-deploy platform. Operational efficiency is the immediate benefit hotels see with ROH with collaboration among sales and finance teams improving dramatically through ROH's proprietary automation. Property teams are able to deliver best in class guest experiences and see higher conversion rates with ROH as their financial core. Representing more than 600 luxury hotels, resorts, residences and unique hotel groups in over 80 countries, Preferred Hotels & Resorts brings strategic advantage to hotel owners, operators and management companies through brand prestige and global operating scale, supporting the goals of its member hotels by providing strategic sales, integrated marketing solutions, comprehensive revenue management, global connectivity through reservations services, progressive distribution technology and solutions-focused products and services from trusted partners through its Alliance Partner Program. About ROH ROH the first financial infrastructure platform powering intelligent, automated financial operations for hotels. ROH drives conversions, increases revenue and provides real-time data and insights for large hospitality groups, asset owners and their brands that collectively manage over $4T in Gross Payment Volume (GPV). ROH is quickly becoming an indispensable partner to forward-thinking hospitality groups including Loews Hotels & Co, Crescent Hotels & Resorts, Marriott International, Auberge Resorts Collection, Noble House Hotels & Resorts and Evolution Hospitality. The company is proudly backed by investors including Highgate Technology Ventures, Acrew Capital, 1Sharpe Ventures, Founders Fund, Moore Specialty Credit, Correlation Ventures, SilverCircle, Cleo Capital and GMO VenturePartners. For media inquiries, please contact: Kate Gundry [email protected] 617-797-5174

Intelligence360 News
May 1st, 2025
ROH Secures $9M Funding for Expansion

ROH, a payments management platform for the hospitality industry, raised $9 million in funding led by Highgate Technology Ventures and Acrew Capital. The investment will support ROH's platform expansion and data processing capabilities. Key figures from HTV and Acrew Capital will join ROH's Board of Directors. The funding marks a significant milestone as ROH continues to grow, with its platform managing nearly $250 million in invoices in 2024.

Hotel Business
Apr 21st, 2025
ROH secures $9M to enhance platform

ROH, a payments management platform for the hospitality industry, raised $9.2 million in a funding round led by Highgate Technology Ventures and Acrew Capital. The investment will support platform expansion and data processing enhancements. Raja Goel, Kurien Jacob, and John Gardner will join ROH's board. ROH aims to modernize hotel payment processes, reducing manual intervention and increasing efficiency. The platform managed nearly $250 million in invoices in 2024.

FinSMEs
Apr 21st, 2025
ROH Raises $9M in Funding

ROH raises $9M in funding.

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