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Overview
ROI Hunter provides a Product Marketing Platform for e-commerce that helps marketers create data-driven, scalable campaigns for each product. The platform ingests product and campaign data, surfaces profitability insights, and lets teams design per-product campaigns that can be automatically optimized, while integrating with Google Ads and Facebook video ads to run ads from one place. It differentiates itself by focusing on product-level profitability, built-in collaboration tools, and channel integrations for end-to-end marketing efficiency rather than a single advertising tool. Its goal is to help e-commerce businesses improve marketing efficiency and profitability to achieve sustainable growth.
About ROI Hunter
Industries
Data & Analytics
Consumer Software
Enterprise Software
Company Size
51-200
Company Stage
Series A
Total Funding
$5.4M
Headquarters
Brno, Czechia
Founded
2012
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Simplify's Take
What believers are saying
- Pattern raised 2026 guidance on August 5, 2026, after record Q2 revenue.
- ROI Hunter expanded advertising capabilities to ChatGPT in 2026, broadening demand channels.
- Pattern said ROI Hunter supports 89 employees, suggesting focused integration and growth.
What critics are saying
- Pattern's acquisition on December 3, 2025 eliminates ROI Hunter's independent exit optionality.
- Google, Meta, and Snap control ad rules that can squeeze ROI Hunter overnight.
- If Pattern standardizes ROI Hunter into its stack, the brand disappears by 2027.
What makes ROI Hunter unique
- Pattern acquired ROI Hunter on December 3, 2025, validating its product-level ad platform.
- ROI Hunter unifies product, marketing, and merchandising data for margin-informed SKU decisions.
- The platform manages over $1 billion in walled-garden ad spend across Google, Meta, Snap.
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Funding
Total Funding
$5.3M
Below
Industry Average
Funded Over
2 Rounds
Industry standards
Benefits
Paid Vacation
Paid Sick Leave
Remote Work Options
Hybrid Work Options
Home Office Stipend
Wellness Program
Professional Development Budget
Company Social Events
Growth & Insights and Company News
6 month growth
↓ -1%1 year growth
↑ 0%2 year growth
↑ 2%Listed media group Agora has sold its entire stake in Czech company ROI Hunter for €6.53 million, ending its investment in the entity. The sale, concluded on 2 December, involved Agora's nearly 24% minority stake, which it had acquired through two financing rounds since September 2018. ROI Hunter operates as a Product Performance Management platform, providing marketing tools that enable e-commerce companies to promote and sell products through Google and Facebook. The transaction marks Agora's complete exit from the Czech technology company.
Snapchat partners with ROI Hunter to supercharge performance.
Located in a South Moravian region in the Czech Republic, Brno city and its surroundings are often associated with a rich wine culture and great cycling routes. However, besides being a popular vacation spot, the reputation of the Czech second-largest town particularly resonates among the innovation community across the country and beyond. From an old factory area to today’s metropolis with top-class tech facilities, the Brno innovation hub has been attracting talent and companies from around the world for over two decades now, starting to shape the city into the “Czech Silicon Valley.”. Brno education meets innovation
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About ROI Hunter
Industries
Data & Analytics
Consumer Software
Enterprise Software
Company Size
51-200
Company Stage
Series A
Total Funding
$5.4M
Headquarters
Brno, Czechia
Founded
2012
There are no jobs for ROI Hunter right now.
Find jobs on Simplify and start your career today