ROUSH

ROUSH

Engineering solutions for global organizations

Overview

Roush provides engineering and product development solutions for large organizations, spanning multiple industries such as automotive, manufacturing, and energy. Its work combines design, engineering, testing, manufacturing, and program management to turn complex ideas into practical, scalable systems. Roush differentiates itself through a broad, integrated set of capabilities and a track record of delivering end-to-end results for major clients. The company’s goal is to help customers achieve measurable outcomes by transforming ambitious concepts into real, implemented solutions.

About ROUSH

Simplify's Rating
Why ROUSH is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Company Size

1,001-5,000

Company Stage

N/A

Total Funding

N/A

Headquarters

Livonia, Michigan

Founded

1976

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Simplify's Take

What believers are saying

  • May 21, 2026 GM named Roush its 2025 Supplier of the Year.
  • July 22, 2026 Aurora launched second-generation trucks using Roush manufacturing.
  • September 17, 2026 CATAGEN deal expands emissions-testing revenue against tightening EPA and CARB rules.

What critics are saying

  • Roush workforce fell to 2,947 in Q1 2026, signaling margin pressure.
  • Aurora production concentration leaves Roush exposed if autonomous trucking scaling slips in 2027.
  • Auto engineering demand remains cyclical; one missed OEM launch can crush utilization quickly.

What makes ROUSH unique

  • Aurora picked Roush for 1,000-truck annual production run-rate by December 2026.
  • September 17, 2026 CATAGEN alliance adds engine-free catalyst aging in Livonia.
  • Roush spans mobility, aerospace, defense, and theme parks from one Livonia hub.

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Benefits

Health Insurance

Dental Insurance

Vision Insurance

Life Insurance

Paid Sick Leave

Tuition Reimbursement

Employee Referral Bonus

Paid Vacation

Paid Holidays

Company News

Catagen
Sep 17th, 2026
Press release: Roush Industries and CATAGEN Green Emissions Testing bring Advanced Catalyst Development to North America.

Press release: Roush Industries and CATAGEN Green Emissions Testing bring Advanced Catalyst Development to North America. 17 September 2026- Belfast Roush Industries and CATAGEN Green Emissions Testing have entered a Strategic Alliance to bring CATAGEN's advanced catalyst development and engine-free aging technology to North America. The Alliance marks the beginning of a multi-year transatlantic agreement, bringing CATAGEN Green Emissions Testing's Belfast-developed technology closer to North American customers through Roush's engineering and testing capabilities. As part of the agreement, CATAGEN's internationally patented OMEGA Reactors will be installed at Roush's Livonia, Michigan facility. The technology enables fast, clean, and highly controlled catalyst aging without an engine, delivering faster testing, improved cost-efficiency, and significant CO[2] reduction compared to conventional engine-based methods. CATAGEN Green Emissions Testing already supports customers across North America through its Belfast facilities, and the Alliance will bring this capability closer to an established and growing customer base in the region. Roush, the Michigan-based engineering company founded by motorsports legend Jack Roush, will expand their emissions development services to OEMs and Tier 1 suppliers across the U.S. using CATAGEN's proprietary OMEGA technology. Located in the heart of the U.S. automotive industry, Roush is well positioned to provide high-performance testing solutions aligned with evolving U.S. emissions regulations. This collaboration comes at a critical time for the automotive sector. As regulations such as EPA 2027 and CARB standards tighten, alongside rising energy costs and evolving greenhouse gas requirements across passenger, heavy-duty, off-road, and marine sectors, OEMs face increasing pressure to validate aftertreatment systems quickly, cost-effectively, and sustainably. CATAGEN's OMEGA Reactor enables faster and more precise validation of aftertreatment systems, including catalysts and filters, delivering up to 98% CO[2] reduction and up to 30% cost savings through automation, reduced downtime, and advanced data insights. The technology is fully compatible with next-generation powertrains, including hydrogen internal combustion engines (H[2] ICE), e-fuels, hybrid, and fuel cell systems, enabling near-zero-emissions test cycles. Through the Alliance, OEMs and Tier 1 suppliers developing products for the U.S. market will be able to accelerate time-to-market, meet tightening emissions regulations and access advanced catalyst development capabilities locally, while reducing both operational costs and environmental impact. "This Alliance represents a significant step in our global growth and in cementing CATAGEN Green Emissions Testing's position as a global leader in catalyst aging," said Dr Kurtis Irwin, CEO, CATAGEN Green Emissions Testing. "North America is a critical market for that journey, and Roush's engineering expertise, customer relationships and strong position within the automotive sector make them an ideal fit as we establish our capability in the region. Together, we can bring faster, more flexible and more cost-effective catalyst development to OEMs and Tier 1 suppliers, while reducing reliance on conventional fossil-fuel-based testing methods." "We are happy to be working with CATAGEN to introduce the OMEGA Reactor to our suite of development and testing services," said Matt Van Benschoten, VP of Advanced Engineering at Roush. "This collaboration expands our capabilities and provides customers with access to advanced catalyst development solutions aligned with the industry's shift toward cleaner, more efficient technologies." To learn more about how Roush Industries and CATAGEN Green Emissions Testing are bringing advanced catalyst development capabilities to North America, or to discuss an upcoming catalyst or aftertreatment development programme click here Advanced Catalyst Development. Now in North America Powered By CATAGEN Green Emissions Testing. Delivered By ROUSH About CATAGEN CATAGEN Green Emissions Testing provides solutions to accelerate OEM aftertreatment system development and ensure emissions compliance worldwide. Its patented OMEGA Reactor offers a sustainable method of catalyst aging without an engine, reducing time, cost, and carbon emissions. CATAGEN Green Emissions Testing is part of the CATAGEN Group, whose mission is to clean and decarbonize the air through innovation across multiple subsidiaries, including Green Flight for Sustainable Aviation Fuel (SAF) production and Hydrogen Compression technologies. Discover more: https://catagen.com About Roush Roush is a premier product development supplier headquartered in Livonia, Michigan. Founded by motorsports legend Jack Roush nearly 50 years ago, the company has built its reputation on engineering excellence, innovation, and long-term sustainability. Roush serves a wide range of industries including mobility, aerospace, defense, and theme parks, providing engineering, prototyping, testing, and manufacturing solutions to leading global organizations. Discover more at: www.roushpowersystems.com Media Contact Kerry McGarvey [email protected] By Daniel McAfee, Solutions Engineer For marine engine manufacturers targeting the U.S. market,... 19 June 2026 - Titanic Quarter, Belfast Belfast-based net zero technology company CATAGEN,...

BayStreet.ca
Aug 18th, 2026
Automation could start eating into U.S. Diesel demand.

Automation could start eating into U.S. Diesel demand. The rise of automation, AI, and electric trucks can fundamentally change the freight transportation industry in the United States, leading to a revolution in transport fuel demand. Various vehicle and technology companies and U.S. cities and states have launched in recent years automation trucking pilot programs. In barge transportation on the Mississippi River, AI-assisted co-pilot projects are already being used to make transportation more efficient. The increase in efficiency, via technological, autonomous, or AI-enabled systems, could optimize freight efficiency, including by reducing fuel per-unit use and inefficiencies in supply chains, Reuters columnist Gavin Maguire argues. Vehicle automation is a promising fuel-reducing strategy. Moreover, truck platooning, the linking of trucks in a convoy to travel closer together by using connectivity technology and automated driving support systems, is a "likely contender to reduce energy requirements for the heavy-duty vehicle sector," says the transport and mobility research team at the National Laboratory of the Rockies. Platooning allows multiple vehicles to travel closer together, accelerate or brake simultaneously, and reduce aerodynamic drag to create significant energy or fuel savings, NLR notes. Self-driving trucks in Texas and AI-assisted navigation on the Mississippi River are making inroads in boosting the efficiency of freight transportation in the United States. Aurora Innovation, a self-driving freight developer, last year launched a commercial self-driving trucking service in Texas, starting regular driverless customer deliveries between Dallas and Houston. This year, Aurora Innovation and its manufacturing partner Roush launched their second-generation driverless trucks. Aurora plans to deploy the new fleet across its commercial network, which currently encompasses 10 driverless routes throughout the U.S. Sun Belt, to serve additional customers. "By working with a world-class manufacturing partner like Roush, we can meet our customer demand and continue to make the movement of goods safer and more efficient across the country," said Chris Urmson, CEO and co-founder of Aurora Innovation. Also this year, PepsiCo and Gatik announced a multi-year strategic partnership to bring autonomous freight into PepsiCo's North America food and beverage supply chain. This is the largest commercial autonomous freight deployment to date, PepsiCo said. Today, Gatik is already operating for PepsiCo across Texas, Arizona, and Arkansas. Gatik's autonomous trucks help PepsiCo's regional transportation networks, where products move daily from site to site. "Autonomous trucking has reached commercial scale when it operates inside one of the most demanding supply chains on the planet," Gautam Narang, CEO and Co-Founder of Gatik, said in June. "That is what Gatik is doing with PepsiCo. Our autonomous trucks are already moving products every day across Texas, Arizona, and Arkansas, and this partnership is proof that Gatik is becoming central to how the world's largest companies move goods." Jim Farrell, Senior Vice President of Supply Chain, PepsiCo, said, "Gatik is already operating inside our networks and brings the autonomous freight technology, commercial experience, and scale we need to strengthen service, add capacity, and move products more consistently for our customers." On the Mississippi, maritime autonomy and situational awareness systems developer Mythos AI last year installed its Advanced Pilot Assist Systems (APAS) on a Southern Devall tow vessel, the first deployment of this type of technology on the Mississippi River. Technology and automation could soon transform American inland shipping, too. All these advances in freight transportation technologies suggest that U.S. fuel demand could fundamentally change in the coming years thanks to fuel savings and electrification. In 2025, transportation accounted for about 29% of total U.S. energy consumption. Petroleum products accounted for about 89% of the total energy use of the U.S. transportation sector, according to data from the U.S. Energy Information Administration (EIA). In 2025, the annual use of diesel, the backbone of the freight sector and a driver of any economy, in the transportation sector accounted for about 75% of total U.S. distillate consumption and about 14% of total U.S. petroleum consumption. On an energy content basis, diesel fuel accounted for about 22% of total energy consumption in the U.S. transportation sector and for about 6% of U.S. total primary energy consumption, per EIA data. Automation and other technology breakthroughs could soon reshape energy use in the transportation sector. By Tsvetana Paraskova for Oilprice.com

AutoBazar.US
Jul 13th, 2026
Roush 2027 Ram 1500 Direct Connection: A striking pickup without a power boost.

Roush 2027 Ram 1500 Direct Connection: A striking pickup without a power boost. 2026-07-13 Ram and Roush have unveiled the 1500 Direct Connection, a special edition inspired by the legendary Mopar nameplate. Based on the Big Horn Crew Cab 4x4 powered by a HEMI V8 engine, the package features a Roush-tuned suspension, a sport exhaust system, 18-inch wheels wrapped in 33-inch all-terrain tires, along with exclusive exterior styling elements and a leather-appointed interior. Notably, the package does not include Roush's signature supercharger, meaning the manufacturer claims no significant increase in power output. Instead, the focus is on styling, handling, and off-road capability. Priced at nearly $16,000, the package pushes the truck's cost close to that of more powerful models in the Ram lineup. U.S. pricing starts at $78,960. If you want to buy a 2027 Ram 1500 from the USA, AutoBazar.US accepts purchase orders and will deliver your vehicle anywhere in the world.

Roush
May 21st, 2026
Roush celebrates GM 2025 Supplier of the Year award in Transportation Services.

Roush celebrates GM 2025 Supplier of the Year award in Transportation Services. May 21, 2026 LIVONIA, Mich., - Roush is proud to announce its recognition as a General Motors Supplier of the Year, receiving the prestigious 2025 Supplier of the Year in the Creativity Team of Transportation Services award. This distinguished honor shines a spotlight on Roush's outstanding support of GM programs and launch support activities, reflecting the powerful momentum and deep trust at the heart of the Roush-GM partnership. The award represents a remarkable milestone, underscoring the spirit of collaboration, mutual vision, and technical excellence that continuously propel both organizations toward greater heights. As partners, Roush Enterprise is united by bold ideas and a commitment to transform possibilities into real-world achievements. A moment defined by performance, Creativity, and partnership. Roush's honored status was driven by the creative ingenuity and tireless dedication of its teams supporting GM's transportation services and launch support initiatives. This recognition is a testament to agile execution, breakthrough problem-solving, and engineering-driven partnership - all crucial ingredients that help launch ambitious programs and foster new opportunities. Equally important, this award demonstrates the strength of its working relationship with GM purchasing and cross-functional teams. Through ongoing collaboration and a shared drive for excellence, the partnership continues to accelerate - and together, Roush Enterprise imagine what's next and pave the way for continued growth. The meaning behind the award. Being recognized by a global innovator like GM is an affirmation of the values that define its work: engineering rigor, operational speed, and the power of teamwork. The Supplier of the Year award is not just an accolade - it's a symbol of sustained trust and consistent delivery, forged through years of partnership and shared pursuit of progress. To be named as one of GM's Suppliers of the Year speaks to the strength and momentum Roush Enterprise build together. It also echoes a fundamental Roush belief: when people unite in purpose, combine creative minds with exacting standards, and rise to a challenge, countless new doors open. This moment is both a celebration of what's been accomplished and a call to reach even higher together. Honored in Austin: A celebration of excellence. This May, leaders from both organizations gathered in Austin, Texas, for GM's annual awards event, joining other standout suppliers from around the world. Roush was formally recognized for its contributions and achievements over the past year in an atmosphere charged with inspiration and possibility. The event provided a powerful reminder that its successes are built on the ingenuity, passion, and resilience of every team member. For everyone at Roush, the ceremony was an opportunity to honor the exceptional people behind its journey and to recognize the collaboration with GM that fuels its shared success. Momentum to shape the future - Together. This achievement reflects more than a single success; it is a milestone in an ongoing story of innovation, partnership, and courageous problem-solving. The momentum is real and growing, as Roush and GM look ahead with confidence and purpose. Roush's designation as 2025 Supplier of the Year in the Creativity Team of Transportation Services embodies the essence of outstanding engineering, meaningful collaboration, and a shared commitment to making the extraordinary possible. Together, Roush Enterprise will continue to transform challenges into opportunities and build new legacies - one bold idea at a time.

PR Newswire
Feb 3rd, 2025
Roush Joins The Engine Technology Forum

WASHINGTON, Feb. 3, 2025 /PRNewswire/ -- The Engine Technology Forum (ETF) welcomes Roush Enterprises, Inc. (Roush) as its newest member. The not-for-profit ETF organization is dedicated to promoting understanding of the benefits of advanced engines, fuels, and technologies. Engine Technology Forum members are leaders in those industries

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