RXR

RXR

Real estate development, ownership, and rentals

About RXR

Simplify's Rating
Why RXR is rated
C
Rated B on Competitive Edge
Rated C on Growth Potential
Rated D+ on Differentiation

Industries

Social Impact

Real Estate

Company Size

201-500

Company Stage

Private

Total Funding

$942.8M

Headquarters

New York City, New York

Founded

1987

Overview

RXR focuses on owning, developing, and managing real estate across residential, commercial, and mixed-use properties in multiple regions. It uses its Innovation Digital Lab to build new technology and form partnerships that enhance how people live, work, and spend time in urban spaces. Revenue comes from rental income, property sales, and investments in property-related ventures. RXR differentiates itself by prioritizing social responsibility, accessibility, and community impact, along with a broad, diverse portfolio and active civic engagement. The company’s goal is to create vibrant, inclusive urban environments while delivering steady value for investors.

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Simplify's Take

What believers are saying

  • Trayd's 600% YoY revenue growth unlocks tax credit opportunities for RXR's development pipeline.
  • Prevailing wage compliance automation positions RXR competitively against traditional contractors in unionized markets.
  • Northeast geographic concentration aligns with Trayd's expansion, enabling co-marketing and operational synergies.

What critics are saying

  • Manhattan office vacancy exceeds 20%, eroding rental income by 30–50% across portfolio.
  • RXR lost 340 Madison foreclosure to Barings; Helmsley Building faces $670M CMBS foreclosure action.
  • Debt restructuring at 75 Rockefeller values property at $190–200M against $260M debt outstanding.

What makes RXR unique

  • Vertically integrated model spans investment, development, construction, and property management across 30.9M sq ft.
  • Strategic Trayd investment automates union payroll, reducing processing time from 14 hours to 30 minutes.
  • Innovation Digital Lab develops proprietary technology for urban living, work, and mixed-use environments.

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Funding

Total Funding

$942.8M

Above

Industry Average

Funded Over

0 Rounds

Benefits

Flexible Work Hours

Professional Development Budget

Company News

Fabbaloo
Apr 8th, 2026
Trayd raises $17M to automate union payroll for construction contractors

Trayd, a construction tech startup specialising in union payroll software, has raised $17 million in funding led by Y Combinator, Suffolk Technologies and RXR. The company's software automates payroll, HR, compliance and labour cost tracking for specialty contractors working with unionised labour. In heavily unionised US states like New York, California and Massachusetts, construction workers can earn up to four different payroll rates in a single day depending on trade category and location. Trayd's system reduces what previously took 14 hours of manual work to under 30 minutes, according to co-founder Anna Berger. The software also helps companies document eligibility for energy tax incentives through prevailing wage and apprenticeship compliance, and enables construction firms to claim expanded R&D tax credits under recent legislation.

Crunchbase
Mar 25th, 2026
Trayd raises $10M Series A in 3 weeks to automate payroll for construction contractors

Trayd, a New York-based startup building back-office software for specialty trade contractors, has raised $10 million in Series A funding in just three weeks. White Star Capital led the round, with participation from Y Combinator, Suffolk Technologies and new backer RXR Realty, bringing total funding to $17 million. Founded in 2021 by CEO Anna Berger and CTO Cara Kessler, Trayd automates payroll, HR and compliance for construction specialty trades like electricians and plumbers. The platform handles complex variable pay rates, union rules and multistate taxes, reducing weekly payroll processing time from 14 hours to under 30 minutes. The company has grown revenue over 600% year-over-year and processes tens of millions in weekly payroll for several hundred contractors. Trayd operates on a SaaS model and is expanding nationally from its Northeast base.

PR Newswire
Jan 22nd, 2025
Kaya AI Launches with $5.3M Funding

Kaya AI has launched with $5.3M in pre-seed funding led by 53 Stations, Suffolk Technologies, and others. The platform aims to revolutionize supply chains for data centers and mission-critical infrastructure projects using AI, data analytics, and automation. Kaya AI's technology reduces procurement management time by 80% and enhances project delivery. The company has been recognized in global competitions and is expanding its product development and market reach.

Latch
Nov 29th, 2024
Smart Access Leader Latch Completes $126M Series B Raise, Setting Stage for Accelerated Growth

NEW YORK, August 1, 2019 — Latch, maker of the first full-building access system, announced today that it completed a $126 million financing to accelerate its growth in the new construction and retrofit markets—providing residents and property managers with unprecedented flexibility and security through smarter hardware, software, and services. The company also announced the addition of executives from Apple, PayPal, and the Four Seasons to their Board and leadership team.

The Wall Street Journal
Nov 29th, 2024
Smart-Lock Startup Latch Opens Door to New Funding

Latch is now valued at about $400 million, compared with a valuation north of $250 million last year, when Brookfield Ventures, a unit of real-estate firm Brookfield Asset Management Inc., led an investment in the company.

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