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RYZE Superfoods

Direct-to-consumer mushroom coffee with adaptogens

Overview

Ryze Superfoods makes a coffee blend infused with adaptogenic mushrooms such as Cordyceps, Lion’s Mane, Reishi, Shiitake, Turkey Tail, and King Trumpet, combined with organic Arabica coffee, MCT oil, and coconut milk. It is sold direct-to-consumer through its website. The product aims to provide calmer energy, sharper focus, and immune support with less than half the caffeine of regular coffee, avoiding jitters and crashes. The mushrooms contribute to gut health, immunity, and mental clarity, appealing to health-conscious individuals, busy parents, professionals, and athletes seeking natural energy and recovery. Compared to traditional caffeinated beverages, Ryze focuses on a balanced, wellness-oriented profile with organic ingredients and direct customer engagement. The company’s goal is to offer a healthier, more balanced energy boost through an accessible, organic mushroom-coffee blend and maintain control over brand and pricing by selling directly to consumers.

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About RYZE Superfoods

Simplify's Rating
Why RYZE Superfoods is rated
B
Rated B on Competitive Edge
Rated A on Growth Potential
Rated C on Differentiation

Industries

Food & AgricultureHealthcareConsumer Goods

Company Size

201-500

Company Stage

Seed

Total Funding

$2.2M

Headquarters

Austin, Texas

Founded

2020

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Simplify's Take

What believers are saying

  • RYZE launched three Target-exclusive lattes in May 2026, broadening its retail assortment.
  • Forbes estimated 2025 revenue above $300 million, showing explosive commercial traction.
  • The brand now sells through Target, Amazon, and its own site, diversifying channels.

What critics are saying

  • NAD pressured Ryze in September 2025 to drop health and GLP-1-style claims.
  • Younger v. Ryze Superfoods LLC, filed 2024, remains an active subscription-cancellation class action.
  • Laird Superfood and Everyday Dose are expanding in mushrooms, squeezing shelf space.

What makes RYZE Superfoods unique

  • RYZE reached Target nationwide in January 2026, spanning 1,900 stores and Target.com.
  • Its SUPER6 mushroom blend powers coffee, lattes, and sticks with organic ingredients.
  • RYZE built a large DTC brand before retail, giving it strong customer demand.

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Funding

Total Funding

$2.1M

Below

Industry Average

Funded Over

1 Rounds

Seed funding is usually the first official round after pre-seed, when a startup has a prototype or concept. It’s typically used to develop the product, test the market, and start building the team. Investors here are often angel investors or early-stage venture capitalists.
Seed Funding Comparison
Below Average

Industry standards

$3.3M
$2M
$2.1M
$2.3M
$3M

Benefits

  • Health Insurance
  • Dental Insurance
  • Vision Insurance
  • 401(k) Company Match
  • Paid Vacation
  • Paid Holidays
  • Remote Work Options
  • Flexible Work Hours

Growth & Insights and Company News

Headcount

6 month growth

1%

1 year growth

1%

2 year growth

10%
Fresh Healthy Media
Sep 18th, 2026
Vegan food news of the week: Yves returns, Starbucks' new chicken sandwich, and Beyond Steak at Erewhon.

Vegan food news of the week: Yves returns, Starbucks' new chicken sandwich, and Beyond Steak at Erewhon. Yves' grand return to Canadian shelves, lattes and mocktails for fall, the Starbucks sandwich that has VegNews looking for its passports, and much more. September 18, 2026 If you love celebrity interviews, vegan food, and playful challenges, VegNews has a new show recommendation for you: Is It Vegan? With LaTocha has just landed on BuzzFeed's Tasty YouTube channel. The new series follows Grammy-nominated artist LaTocha as she chats with pioneering young creatives, including Cobra Kai actor Dallas Dupree Young and The Traitors star Sam Asghari, over plenty of vegan food and a few entertaining challenges along the way. "Tasty has always been about more than recipes. It's about the conversations and cultural moments that happen around food," Richard Allen Reid, president of BuzzFeed Studios, told VegNews. "LaTocha was the perfect partner to lead this series because she makes vegan food feel approachable, exciting, and fun for audiences around the world." You can watch the first episode here. But before you do, it's time for this week's food news, and fall flavors are firmly in the spotlight. After a tough year, Yves Veggie Cuisine is officially back in Canada's grocery stores. Yves Veggie Cuisine Yves Veggie Cuisine is officially back on Canadian shelves. Just over a year after the brand announced it was disappearing for good - and nine months since it was acquired by Maple Leaf Foods - Yves Veggie Cuisine's beloved vegan products are officially back on the shelves in Canada. "Yves is one of those rare brands that people didn't just buy - they built routines, recipes, and traditions around it," says Adam Grogan, Maple Leaf Foods' president and chief operating officer. "When Yves disappeared from shelves, Canadians made it very clear how much this brand meant to them. We heard that passion. Bringing Yves back is about honoring 40 years of trust, protecting what people have always loved about the products, and giving this iconic Canadian brand an exciting next chapter." Keep your eyes peeled: Yves Original Veggie Ground Round, Yves Mexican Veggie Ground Round, Yves Veggie Ham, Yves Veggie Bologna, and Yves Veggie Turkey are now appearing at retailers across the country. Ryze's new fall coffee is pumpkin spice with a mushroom twist. Ryze Mushroom pumpkin spice lattes land at Target just in time for fall. Looking to get your pumpkin spice latte fix? You've got options. Recently, VegNews reported that Gregorys Coffee has a vegan-friendly version of the fall classic. But you can also stock up on dairy-free pumpkin spice lattes during your next Target trip. Mushroom coffee brand Ryze has just launched its new Pumpkin Spice Latte at Target stores nationwide. The vegan drink has all the seasonal flavor you'd expect, thanks to the addition of cinnamon, ginger, allspice, cloves, and nutmeg. It also gets an added boost from American-grown, organic functional mushrooms. "PSL season has always been one of my favorites, but I could never find something that satisfied my flavor craving without being crammed full of sugar," says Ryze co-founder Andrée Werner. "So, we decided to make it. Our Pumpkin Spice Latte tastes indulgent and cozy like fall, but is packed with functional benefits thanks to our organic six-mushroom blend." Recess's Zero Proof cocktails are made with functional ingredients, including guayusa. Recess Zero-proof Recess cocktails are here to help you unwind this fall without the hangover. Let's be honest, indulging in a fall cocktail or two is all well and good until the next day. If you want to enjoy the seasonal festivities without the sore head, Recess has just added two new Zero Proof fall cocktails to its lineup: the Apple 'Tini and the Espresso 'Tini. Even better, both flavors are also designed to help you unwind, thanks to functional ingredients like guayusa, L-theanine, and lemon balm. Find them at Target, H-E-B, and Amazon throughout fall and the holiday season. Beyond Meat's Beyond Steak Filet is made with mycelium. Beyond Meat Beyond Meat's mycelium steak lands at Erewhon. Fresh from announcing Phytosphere (read more about that here), Beyond Meat, also known as The Beyond Plant Protein Company or simply Beyond, has launched Beyond Steak Filet at Erewhon stores across Southern California. The mycelium-based filet, which contains 28 grams of plant protein and three grams of fiber, first hit shelves at H-E-B and Wegmans earlier this year. Its Erewhon rollout appears to be the next step in positioning the vegan steak, and Beyond more broadly, as part of a wellness-focused lifestyle. "Beyond Steak Filet reflects our continued commitment to unlocking the superpowers of plants through what we believe is a category-defining innovation," said Beyond Meat founder and CEO Ethan Brown. He added: "Launching Beyond Steak Filet at Erewhon brings this exciting offering to a community that values thoughtfully crafted nutrition and simple ingredients, through a retailer that has long been at the forefront of what's next in wellness." Trubar has launched three new seasonal flavors for fall and the holidays. Trubar Trubar launches three seasonal protein bars, including pumpkin spice. Pumpkin spice isn't just for lattes. Trubar has launched its limited-edition Pumpkin Spice Spice Baby protein bar, which packs 12 grams of protein and 13 grams of fiber per serving. Not a pumpkin spice fan? Trubar has also released Peppermint Please, inspired by peppermint chocolate bark, and the gingerbread-flavored Ginger Snap That protein bar. Find all of the new seasonal flavors on Amazon this fall. Starbucks customers in Germany can now order the new vegan chicken focaccia. Planted There's a new vegan chicken focaccia at Starbucks, but it's in Germany. Last week, VegNews reported that Burger King had launched a new vegan chicken burger, but only in Austria. This week, VegNews is bringing you more bittersweet news: Starbucks has introduced a focaccia featuring vegan chicken from Swiss brand Planted, but it's available exclusively in Germany. "For us, this is a pretty exciting step," Planted wrote on LinkedIn. "Getting more plants onto plates also means making them available in the places people already know, love and visit every day - with Starbucks, that's quite a few places." Starbucks US, your move.

Own Your Power Communications, Inc.
Jul 15th, 2026
Episode 263: lift for longevity: the science behind strength training after 35.

Episode 263: lift for longevity: the science behind strength training after 35. Listen up & subscribe on your favorite listening platform! What if the fountain of youth wasn't a magic pill, but a pair of dumbbells? In this episode, Own Your Power is diving deep into the science behind strength training and exploring why building muscle becomes one of your most critical health assets as you cross the age of 35. It's time to look past aesthetics - strength training is about metabolism, hormone health, bone density, mental confidence, and ultimately, your quality of life. Own Your Power sit down with a powerhouse panel of both male and female fitness experts to break down the biggest myths surrounding weightlifting (no, lifting heavy won't make you "bulky"!), how to safely and effectively get started after 35, and why skeletal muscle is one of the most powerful markers for healthy aging. Whether you are a total beginner or a seasoned lifter looking to train smarter for the long haul, this conversation will shift your mindset from "training for looks" to "training for life." Key takeaways from this episode: * The Muscle-Longevity Connection: Why skeletal muscle is now considered an active endocrine organ that regulates metabolism, insulin sensitivity, and hormonal balance as Own Your Power age. * Debunking the Myths: Why lifting heavy weights is vital for both men and women, and why cardio-only routines might be holding you back. * Protecting Your Bones: How resistance training stimulates bone remodeling to fight off osteopenia and osteoporosis. * Getting Started Safely: Actionable, step-by-step advice for beginners over 35 to prevent injury, focus on form, and build a sustainable routine. * The Psychological Shift: How building physical strength directly translates to increased mental resilience, confidence, and daily energy. Connect with its guests: * James Thornton * Instagram: @jamesthornton_athlete * Shondelle Solomon * Instagram: @shondellesmiles * Website: www.blackwomanmovereset.com Upgrade your morning ritual. Before you hit the gym or start your busy day, what are you putting in your cup? Own Your Power is so excited to partner with RYZE Mushroom Coffee as its official show sponsor! It's the ultimate way to get sustained, clean energy, sharp focus, and immune support without the typical caffeine jitters or afternoon crashes. Are you ready to claim your physical power? Grab your headphones, pour a warm cup of RYZE, and let's dive in.

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