Rabbit

Rabbit

Develops personalized operating system with AI

About

Rabbit develops a personalized operating system (OS) that uses a natural language interface to make technology easier to use. The main feature of Rabbit OS is the Large Action Model (LAM), which helps the system understand what users want and perform tasks for them. This OS is designed to work with dedicated, affordable hardware that Rabbit sells, allowing consumers to interact with their devices in a more intuitive way. Unlike other companies, Rabbit focuses on combining both software and hardware to create a seamless user experience. The goal of Rabbit is to simplify how people interact with technology, making it more accessible and efficient.

Company Stage

Series A

Employees

51-200

Industries

AI & Machine Learning, Consumer Goods

Total Funding

$35M

Headquarters

Los Angeles, California

Founded

2021


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Simplify's Take

What believers are saying

  • Rabbit R1 has sold over 100,000 units, showing strong market demand.
  • Expansion to the UK and EU indicates growing international interest in Rabbit's products.
  • Teach mode aligns with trends in user-customizable AI, enhancing product appeal.

What critics are saying

  • Midjourney's hardware entry poses a competitive threat to Rabbit's market position.
  • Rapid growth in AI wearables could divert consumer interest from Rabbit's offerings.
  • European market popularity may attract new competitors, increasing pressure on Rabbit.

What makes Rabbit unique

  • Rabbit OS uses a Large Action Model for complex user intention understanding.
  • Rabbit's R1 device offers a unique 'teach mode' for user-customizable AI agents.
  • Rabbit combines AI with dedicated consumer hardware, unlike many software-only AI solutions.

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Growth & Insights
Headcount

6 month growth

12%

1 year growth

700%

2 year growth

700%

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