Rabbit OS3: new AI agent launches as an agentic operating system without R1. Rabbit OS3 launches for Windows, Mac, and Linux. Rabbit has released OS3, a standalone AI agent designed to operate across Windows, Mac, and Linux computers without requiring the company's R1 device. The new software is being positioned as an agentic operating system that can coordinate AI models, skills, files, applications, and connected devices from a single interface. The OS3 release became generally available on September 22, 2026. Rabbit OS3 expands beyond the R1. Rabbit OS3 runs in the cloud while using a local rabbit agent to interact with connected computers. According to Rabbit, users can connect up to five devices to one account, with OS3 determining which device should handle a particular task. The system can work with local files, desktop applications, web pages, and other supported tools. Rabbit describes the setup as a multi-device environment where tasks can be handled on one computer or across multiple connected machines. The Verge reported that OS3 represents a move away from requiring dedicated hardware, with the AI agent instead operating across existing computers. The R1 remains supported as one way to access the platform, but it is not necessary for using OS3. AI agent controls connected computers. OS3 uses the locally installed rabbit agent to carry out computer-based tasks. Rabbit says the agent can access supported local files, tools, and commands when instructed to perform work. The platform also incorporates Rabbit's Direct Large Action Model, or DLAM, for interacting with desktop software and web pages. Rabbit says OS3 can also write, debug, and run software workflows through its computer-control capabilities. OS3 supports multiple AI models. Rabbit has included a Bring Your Own Key, or BYOK, system in OS3. This allows users to connect API keys from supported AI model providers rather than relying on a single model. Rabbit says users can switch between supported models while retaining the OS3 environment, including its memory, skills, and connected devices. Local models can also be connected through the platform. Rabbit OS3 works without R1. The OS3 release also changes how users can access Rabbit's AI platform. OS3 is available through a web browser, while Telegram and iMessage/RCS/SMS are among the other supported channels. The R1 provides another physical access point to the same broader system. WIRED reported that Rabbit is no longer manufacturing the R1 and is instead focusing on OS3, while a future Cyberdeck device is planned to run the software. OS3 availability and current status. Rabbit says OS3 is available through its web portal, with setup completed by creating or signing into a Rabbit account. The company lists OS3 as free, although users pay the selected model provider according to its own API pricing. Rabbit's current terms describe OS3 and the rabbit agent as a technical preview or beta. The terms also state that OS3 can operate connected computers and online accounts based on user instructions, with operating-system permissions required for device-level actions.

rabbit has launched OS3, an agentic operating system that connects to multiple devices through a single chat interface. Users state their desired outcome, and the system handles execution by coordinating AI models, web services, and connected devices. OS3 runs in the cloud and connects to devices via the rabbit agent, which installs with one command. A single account supports up to five devices, with OS3 automatically determining where tasks run and moving work between devices as needed. The system features "bring your own key" flexibility, allowing users to power OS3 with API keys from various AI labs or locally hosted models. It supports universal skill compatibility and direct computer control using rabbit's DLAM technology. OS3 is available now at os3.rabbit.tech and works with Windows, Mac, Linux PCs, cloud VMs, and rabbit's r1 device.

The voice behind Rabbit: how Ashley Bao shaped the Rabbit R1's public story. In January of 2024 Rabbit was preparing to debut their inaugural product, the R1device at the Consumer Electronics Show (CES). Despite their confidence in their product, an easy-to-use handheld AI assistant, the company needed a compelling narrative that would differentiate the R1 from a crowded field of ambitious AI gadgets fighting for a share of the market. The architect behind that story was Ashley Bao, Rabbit's communications and marketing lead. Her expertise in PR and marketing was crucial for the company as it navigated its public rollout during what would become its most impactful year. As the leading force behind the strategy, Bao was Rabbit's primary public representative. She spoke with national outlets about the intentions behind the R1 device's functionality and why they mattered. In the campaign, Ash leveraged the comparison between the R1 and the earlier generation of smart speakers and voice assistants, which, in her telling, never carried a request through from start to finish. With this foundation, the campaign framed the R1 device as the first real instance of AI existing in hardware form with the ability to carry out requests to completion. She made a similar case to NPR, specifically pointing out that even renowned models such as Siri contained the same limitations of early models, setting a benchmark that only the R1 had surpassed. Bao single-handedly designed, developed and executed the marketing roll out for R1, crafting the strategy and campaign based on her understanding of AI products and applications, and elevated by her expertise in marketing and communications. This campaign highlighted the shortcomings of familiar technology. For example, it argued that the swipe-and-tap interactions used in almost every product were never truly intuitive in the first place, and that natural language offered a more human alternative. This marketing plan built the foundation for a favorable reaction to the shift toward voice-driven, action-taking AI. When convincing your audience to make a dramatic change in the devices, hardware, and software they use daily it is imperative to convey how significant and beneficial the change will be. Ash's campaign did just that, portraying how these updates would fundamentally change how people would relate to their devices, comparable to the shift from horses to automobiles. By the time the R1 device was preparing to ship, more than 80,000 individuals found themselves curious about this new technology, preordering the device, as confirmed by sources such as NPR and CNET. This momentum was supported by early fundraising efforts, which successfully raised $30 million, including a $10 million Series A round led by Khosla Ventures. Bao's campaigned balanced ambition with candor and transparency about the R1's limitations. NPR's profile featured her admission that the device carried a bit of a cutesy quality, comparing it to the electronic pets popular in the 1990s, calling the R1 a sort of AI Tamagotchi. Her push to insert personality into the pitch, alongside the more sweeping claims about ending the smartphone era, became characteristic of how Rabbit's story appealed to the public throughout their product launch. Consistent with many new tech products and devices, Rabbit's early success came with real growing pains. The R1 shipped with software that fell short of the expectations its buzz had created, magnified by the scale of the launch. Matters worsened when a handful of content creators published negative reviews, followed by a wave of public criticism followed. Bao took point on the company's external response, working alongside legal counsel and crisis communications specialists to manage what Rabbit said publicly and to whom. She helped to build a line of communication between frustrated users and the product team, directing complaints into engineering priorities and taking immediate action, accompanied by the company pushing out software updates roughly twice a week for three months straight. As the product improved, she organized a community tour in the UK aimed at re-engaging early adopters and repairing the public perception of the R1. Bao's work with Rabbit encapsulates the standard of marketing success moving into the era or AI products. The R1 campaign featured a marketing strategy built around balancing defense of technology's ambitions with an acknowledgement that the gadget was still finding its place. This balance was found to be very important for a product without a clear precedent in the market. Selling a new type of device meant articulating a different idea about how people might interact with technology, even as the product itself was still working through the growing pains typical of a first-generation launch. Bao's role across both phases, including the pre-launch buildup and the more difficult stretch that followed, points to a communications approach that treated transparency about the device's limitations as part of the pitch rather than a liability to be managed around it. Bao's unique and carefully developed approach serves as a prime example of extremely successful AI product marketing in the modern era, solidifying her status as a leader in the industry.