Rakuten Advertising has partnered with Similarweb to help brands measure and optimise their visibility within large language models and AI-driven discovery channels. The collaboration integrates Similarweb's proprietary data into Rakuten Advertising's analytics platform, offering clients insights into how their content surfaces in generative AI environments. As AI reshapes consumer discovery, the partnership aims to provide brands with tools beyond traditional metrics to understand where purchasing decisions are influenced. Similarweb's data, built on real user behavioural insights, will enable Rakuten Advertising clients to develop more informed performance marketing strategies. The integration represents Rakuten Advertising's continued investment in helping clients navigate the evolving digital marketing landscape, providing transparency and competitive advantages in AI-driven brand discovery.

The brand renowned for solving carry problems extends their expertise to travel, with two wheeled carry-on bags that are lightweight, hard-wearing and repairable in under 10 minutes.MELBOURNE, Australia, May 6, 2025 /PRNewswire/ -- Solving problems is in Bellroy's DNA. Since their origin in 2010, the global carry brand from Australia has been looking for what's broken in carry, and worked obsessively to engineer a better solution. They first became known for re-inventing leather wallets, reducing the layers of leather, introducing pull-tab storage and slimming it right down (for the sake of pockets everywhere). Since then, they've brought innovative design thinking to bags, tech accessories and more – and now to a particularly tricky category: wheeled luggage. With two carry-on styles (a hard-shell spinner and a soft-shell tipper) that aim to unite the things travelers want their luggage to be – lightweight, hard-wearing, smooth-rolling and optimized for packing