About

Raptive helps content creators turn their work into successful brands and businesses in the digital media and advertising space. The company provides a managed service for advertising, which means it takes care of the complex ad management tasks for creators, allowing them to focus on creating content. By using advanced technology and industry knowledge, Raptive helps creators increase their revenue, with many seeing an average boost of 20%. Unlike other companies, Raptive's business model aligns its success with that of its clients, as it earns a percentage of the ad revenue generated. The goal of Raptive is to create a future where creators can thrive financially, having already paid out $2 billion to support their success.

Simplify's Take

What believers are saying

• Partnership with TripleLift enhances Raptive's appeal to brands focused on supplier diversity.
• AI-powered 'Raptive Intelligence' boosts advertisers' ability to connect authentically with audiences.
• Dana Storm Santiago's leadership in Raptive Represents increases ad spend on diverse-owned media.

What critics are saying

• Partnership with TripleLift may limit Raptive's flexibility in choosing other SSPs.
• Google's AI search feature could reduce traffic to creators' websites, impacting ad revenue.
• Focus on diverse-owned media may limit appeal to advertisers seeking broader market reach.

What makes Raptive unique

• Raptive empowers creators with advanced ad management, boosting revenue by 20% on average.
• The company offers a managed service model, aligning its success with creators' growth.
• Raptive's diverse creator network reaches 164 million monthly unique visitors in the US.

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