Why gaming media company DotGG partners with Raptive. / Last updated February 25, 2026 DotGG is a large multisite gaming media network built around a passion for games. It provides players with the best content and tools for over 60 popular card games, video games, and more. Raptive spoke to the CEO, Dae Gun Bae, about DotGG's ongoing partnership with Raptive, how it's helped grow the business, and what games are currently capturing his attention. DotGG joined Raptive nearly 10 years ago. Why have you continued to partner with Raptive? Raptive has excellent service, meeting any demands Raptive had as Raptive grew, and could adjust ads based on its specific needs. All of its questions are handled promptly and professionally, and Raptive always have a fantastic representative to reach out to. How has your partnership with Raptive impacted your business? It's basically allowed Raptive to be where Raptive is now! Raptive is still growing and adapting in this fast-paced world, and Raptive wouldn't be here without Raptive. Are there any unique considerations when it comes to ads for gaming sites? In the gaming niche, Raptive find that its audience can either tolerate ads or not. If not, these users would be using an ad blocker. As long as non-spammy ads are served, Raptive is happy. What would you say to other gaming publishers who are considering joining Raptive? I don't think there's anyone better in this particular space with an excellent balance of flexibility, revenue share, and ease of ad management. As a gamer, what's your favorite game to play and why? Right now, action role-playing games such as Diablo and Path of Exile are taking up too much of my (working) time. Thank you to Dae Gun Bae at DotGG for sharing your experience - Raptive is proud to be your strategic ad partner!

Raptive has partnered with Intent IQ to deploy Bid Enhancement technology across its publisher network, improving monetization in both traditional and ID-less digital environments. The integration will enhance bid performance across cookie-based browsers like Chrome and identifier-limited platforms including iOS. Intent IQ's Bid Enhancement strengthens identity signals in programmatic bidding, delivering revenue increases for publishers whilst enabling advertisers to reach high-value consumers more effectively. The privacy-first technology operates across mixed-identity media ecosystems, addressing environments where traditional identifiers are unavailable. The partnership combines Raptive's publisher ecosystem with Intent IQ's identity resolution technology to maximise yield through improved identity accuracy. The solution is designed to maintain consistent performance as platforms and privacy standards evolve across the digital advertising landscape.

Three key themes from Prebid Ascent germany: Developers Conference. This fall, I joined a few members of the Raptive team in Cologne for the Prebid Ascent Developers Conference. Prebid is a unique organization where industry giants work together to shape the future of ad tech. And while many industry consortiums are all talk with no follow through, Prebid is different. While Raptive did plenty of networking, its role at the conference wasn't passive; Raptive were there to contribute, build, and help guide solutions that matter to creators. Much of the technology that powers the open web comes out of Prebid. Conferences like this one spark innovations that directly influence how creators and publishers earn a living on the open web. What brought Raptive to the Prebid Ascent Developers Conference. At Raptive, Raptive is passionate about solid partnerships as a path forward in an increasingly complex digital world. At the Prebid Developers Conference, Raptive partnered with its friends at Magnite on a presentation to help demystify the open source technology that helps power the open web: Prebid Server. Prebid Server was developed to speed up pages for readers while maintaining strong monetization for creators. Because Magnite and Raptive both have deep experience running Prebid Server, Raptive laid out common pitfalls teams run into when getting started. Its ultimate goal was to engage more people with the Prebid community, because the more people who use Prebid Server, the better it gets for everyone. Outside of conversations about using and improving Prebid Server, three main themes emerged from the conference: mobile, audio and agents. Three key themes from Prebid Ascent germany. Monetizing mobile. Mobile is hard to monetize for a variety of reasons, one being that mobile devices lack the computing firepower of desktops. Prebid Server is special because it can help reduce the amount of work your phone needs to do to serve ads. Its extensive experience with Prebid Server helps Raptive increase your revenue without compromising performance. Monetizing audio. In the nascent realm of audio advertising, Prebid is simplifying programmatic monetization. Most audio content is still monetized with direct deals that can be time consuming to negotiate. In a world where platforms can turn articles into "podcasts" for zero marginal cost, this needs to change. With support from Raptive and other companies, Prebid is developing tools to monetize audio with less overhead, making sure creators don't get left behind. Outside of mobile and audio, the focus was on agents. Raptive is in the early days of agents and there's still argument over what exactly an "agent" is. The best examples Raptive has so far are the browsers released by Perplexity and OpenAI - Comet and Atlas - which can perform actions on behalf of users. Paul Farrow from Microsoft highlighted key questions arising in a world of agents: Who gives consent when the browser is acting on its own? Who is being advertised to? The answers aren't yet clear, nor do Raptive know how agentic privacy and monetization will work given the patchwork of local, regional, and global regulations. What comes next. What is clear is that the discussions that take place at conferences like this one have a direct impact on the future of content. By being part of the conversation, Raptive ensure creators and publishers have a seat at the table. And the work doesn't end when the conference wraps; its team sits on committees in Prebid and IAB Tech Lab, and Raptive'll continue to work with Google, Microsoft, and more to push for the world Raptive want to see: one where open standards thrive and you can build strong, sustainable businesses on a faster, healthier open web.