"DECODING GEN Z: The New Rules of Digital Trust and Influence" from Raptive Reveals How GenZ is Outgrowing TikTokNEW YORK, Jan. 14, 2025 /PRNewswire/ -- Raptive, the creator media company, today published new research called DECODING GEN Z: The New Rules of Digital Trust and Influence. Based on responses from over 1,000 Gen Z consumers, the survey uncovers a surprising evolution of the so-called "TikTok Generation" as members mature into adulthood. They prioritize credible, expert-driven information to navigate complex responsibilities and are redefining their engagement with digital content."Gen Z is rapidly outgrowing their label as the 'TikTok generation,'" said Erika Leone, Raptive's EVP of Marketing. "While social platforms remain avenues for quick entertainment, they don't provide this maturing demographic with the trustworthy expertise they seek. As this generation navigates significant life milestones, from homeownership to career advancement, they are proving to be discerning, pragmatic individuals who value authenticity and expertise over flashy distractions

Effective Immediately, New Partnership Will Target Agencies and Brands Through 2026NEW YORK, Dec. 10, 2024 /PRNewswire/ -- TripleLift, the ad tech platform elevating digital advertising across every screen, today announced that it has been selected by Raptive, the full-service creator media company that powers creator independence, as the preferred Supply-Side Platform (SSP) partner for its Raptive Represents program. The two brands will collaborate to secure additional investment in diverse publishers from targeted agencies and brands, launch joint efforts supporting diverse advertising, and consolidate in-market programmatic demand to TripleLift's ecosystem targeting Raptive supply. TripleLift is the largest minority-owned SSP in ad tech and now has the ability to offer a single programmatic pathway that allows budgets targeting specific consumer markets to flow directly to Raptive's diverse-owned inventory, which Jounce has identified as the largest source for advertisers who want to reach diverse-owned media. This makes the partnership and new offering a win for advertisers who want to meet supplier diversity goals with ease