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Rare Carat is a US-based online diamond retailer that operates as a managed marketplace, directly selling diamonds and jewelry while coordinating payment, shipping, and customer service. It started as an AI-powered price comparison engine (the 'Kayak for diamonds') and shifted in 2021 to a direct-sales model that connects buyers with vetted wholesalers to reduce markups. The catalog includes natural and lab-grown diamonds, purchasable loose or set into rings, bands, and earrings, with GIA graduate gemologists offering unbiased guidance and every diamond certified by GIA, IGI, or GCAL. Customer protections include 360° diamond videos, a 30-day returns policy, free insured shipping, a one-year resizing service, and financing through TD Bank.
Industries
Data & Analytics
Consumer Software
Financial Services
Consumer Goods
Company Size
51-200
Company Stage
N/A
Total Funding
N/A
Headquarters
New York City, New York
Founded
2016
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Klarna and Rare Carat team up to bring flexible payments to engagement ring shopping. * Lending * 03.09.2026 12:29 pm Klarna, the everyday finance network, today announced a new partnership with Rare Carat, one of the largest online diamond and engagement ring retailers in the U.S., to give shoppers more flexible ways to pay for one of life's most memorable purchases. The average engagement ring in the U.S. now costs between $5,000 and $6,500, and more than a third of couples cover that cost with revolving credit with no fixed payoff date. Rare Carat customers can now choose Klarna's full suite of payment options at checkout instead, including pay in full, interest-free Pay in 4, and new 0% APR financing across 3, 6, or 12-month terms. "An engagement ring is one of the most meaningful purchases someone will ever make, and paying for it is just as personal as the ring they choose," said Lisa Robinson, Head of Partner Success, US East Coast and Canada at Klarna. "By bringing pay in full, interest-free pay in four and 0% APR financing to Rare Carat, we're giving consumers the flexibility this purchase deserves." "Rare Carat was built to bring transparency to diamond shopping, and payment flexibility is a natural extension of that," said Julien Saad, CEO of Rare Carat. "With Klarna, our customers can find the perfect ring for that big moment using a payment method that works best for them."
Rare Carat has been rated the #1 best Jeweler in the USA by reviewers on Trustpilot for the second consecutive year.
Rare Carat - an online diamond marketplace - today released a study on the Most & Least Expensive States for Engagement Rings after analyzing purchases from 22 million users.
Rare Carat has made waves in the diamond industry, earning a reputation as the "Kayak of Diamonds" for its innovative approach to diamond retailing.
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Industries
Data & Analytics
Consumer Software
Financial Services
Consumer Goods
Company Size
51-200
Company Stage
N/A
Total Funding
N/A
Headquarters
New York City, New York
Founded
2016
Find jobs on Simplify and start your career today