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Overview
Rare Carat is a US-based online diamond retailer that operates as a managed marketplace, directly selling diamonds and jewelry while coordinating payment, shipping, and customer service. It started as an AI-powered price comparison engine (the 'Kayak for diamonds') and shifted in 2021 to a direct-sales model that connects buyers with vetted wholesalers to reduce markups. The catalog includes natural and lab-grown diamonds, purchasable loose or set into rings, bands, and earrings, with GIA graduate gemologists offering unbiased guidance and every diamond certified by GIA, IGI, or GCAL. Customer protections include 360° diamond videos, a 30-day returns policy, free insured shipping, a one-year resizing service, and financing through TD Bank.
About Rare Carat
Industries
Data & Analytics
Consumer Software
Financial Services
Consumer Goods
Company Size
51-200
Company Stage
N/A
Total Funding
N/A
Headquarters
New York City, New York
Founded
2016
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Simplify's Take
What believers are saying
- Forbes ranked Rare Carat among 2026's best startup employers, supporting hiring credibility.
- December 2025 Siriano collaboration boosted luxury gifting demand and exclusive assortment breadth.
- Affirm, PayPal, Katapult, and wires reduce checkout friction for high-ticket purchases.
What critics are saying
- March 2025 Battle v. Rare Carat class action targets website accessibility compliance.
- Lab-grown diamonds commoditize pricing, squeezing Rare Carat's margins against Blue Nile and Signet.
- If organic traffic weakens, Rare Carat loses its cheapest acquisition channel and growth engine.
What makes Rare Carat unique
- Rare Carat owns checkout, logistics, and service, unlike pure diamond comparison sites.
- Christian Siriano launched exclusive bridal and fine jewelry collections on Rare Carat in 2025.
- GIA graduate gemologists and transparent pricing build trust in a historically opaque category.
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Benefits
Remote Work Options
Flexible Work Hours
Growth & Insights and Company News
6 month growth
↑ 26%1 year growth
↑ 26%2 year growth
↑ 26%Rare Carat has been rated the #1 best Jeweler in the USA by reviewers on Trustpilot for the second consecutive year.
Rare Carat - an online diamond marketplace - today released a study on the Most & Least Expensive States for Engagement Rings after analyzing purchases from 22 million users.
Rare Carat has made waves in the diamond industry, earning a reputation as the "Kayak of Diamonds" for its innovative approach to diamond retailing.
There are no jobs for Rare Carat right now.
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About Rare Carat
Industries
Data & Analytics
Consumer Software
Financial Services
Consumer Goods
Company Size
51-200
Company Stage
N/A
Total Funding
N/A
Headquarters
New York City, New York
Founded
2016
There are no jobs for Rare Carat right now.
Find jobs on Simplify and start your career today