Rare Carat

Rare Carat

Managed online marketplace for diamonds

Overview

Rare Carat is a US-based online diamond retailer that operates as a managed marketplace, directly selling diamonds and jewelry while coordinating payment, shipping, and customer service. It started as an AI-powered price comparison engine (the 'Kayak for diamonds') and shifted in 2021 to a direct-sales model that connects buyers with vetted wholesalers to reduce markups. The catalog includes natural and lab-grown diamonds, purchasable loose or set into rings, bands, and earrings, with GIA graduate gemologists offering unbiased guidance and every diamond certified by GIA, IGI, or GCAL. Customer protections include 360° diamond videos, a 30-day returns policy, free insured shipping, a one-year resizing service, and financing through TD Bank.

Significant Headcount Growth

About Rare Carat

Simplify's Rating
Why Rare Carat is rated
C+
Rated B on Competitive Edge
Rated C on Growth Potential
Rated C on Differentiation

Industries

Data & Analytics

Consumer Software

Financial Services

Consumer Goods

Company Size

51-200

Company Stage

N/A

Total Funding

N/A

Headquarters

New York City, New York

Founded

2016

Get referred to Rare Carat

See people who can refer or advise you

Simplify Jobs

Simplify's Take

What believers are saying

  • Klarna added 0% APR financing on September 2, 2026, lowering checkout friction.
  • Rare Carat's September 1, 2026 pricing guide shows live lab inventory at $664 for 1-carat stones.
  • Forbes ranked Rare Carat among America's Best Startup Employers 2026, supporting recruiting and trust.

What critics are saying

  • Lab-grown prices fell 26% in 2025, squeezing margins across Rare Carat's core assortment.
  • Signet's 27% lab-grown mix in fiscal 2026 intensifies competition for price-sensitive buyers.
  • Rare Carat depends on discretionary engagement-ring spending; a wedding-cycle slowdown hits 2026 revenue fast.

What makes Rare Carat unique

  • Rare Carat combines marketplace pricing with managed checkout, logistics, and customer service.
  • GIA-trained gemologists advise buyers, separating Rare Carat from commission-driven jewelry sellers.
  • September 2026 financing spans Klarna, Affirm, PayPal, Afterpay, and bank wire.

Help us improve and share your feedback! Did you find this helpful?

Benefits

Remote Work Options

Flexible Work Hours

Growth & Insights and Company News

Headcount

6 month growth

↑ 28%

1 year growth

↑ 28%

2 year growth

↑ 28%
Financial IT
Sep 3rd, 2026
Klarna and Rare Carat team up to bring flexible payments to engagement ring shopping.

Klarna and Rare Carat team up to bring flexible payments to engagement ring shopping. * Lending * 03.09.2026 12:29 pm Klarna, the everyday finance network, today announced a new partnership with Rare Carat, one of the largest online diamond and engagement ring retailers in the U.S., to give shoppers more flexible ways to pay for one of life's most memorable purchases. The average engagement ring in the U.S. now costs between $5,000 and $6,500, and more than a third of couples cover that cost with revolving credit with no fixed payoff date. Rare Carat customers can now choose Klarna's full suite of payment options at checkout instead, including pay in full, interest-free Pay in 4, and new 0% APR financing across 3, 6, or 12-month terms. "An engagement ring is one of the most meaningful purchases someone will ever make, and paying for it is just as personal as the ring they choose," said Lisa Robinson, Head of Partner Success, US East Coast and Canada at Klarna. "By bringing pay in full, interest-free pay in four and 0% APR financing to Rare Carat, we're giving consumers the flexibility this purchase deserves." "Rare Carat was built to bring transparency to diamond shopping, and payment flexibility is a natural extension of that," said Julien Saad, CEO of Rare Carat. "With Klarna, our customers can find the perfect ring for that big moment using a payment method that works best for them."

PR Newswire
Sep 2nd, 2025
Rare Carat Rated America's Number One Jeweler on Trustpilot

Rare Carat has been rated the #1 best Jeweler in the USA by reviewers on Trustpilot for the second consecutive year.

SHEEN Magazine
Feb 15th, 2024
South Carolina is the No. 36 least Expensive State for Engagement Rings This Valentine's Day

Rare Carat - an online diamond marketplace - today released a study on the Most & Least Expensive States for Engagement Rings after analyzing purchases from 22 million users.

Vents Magazine
Jan 30th, 2024
Is Rare Carat the Biggest Diamond Retailer Out There?

Rare Carat has made waves in the diamond industry, earning a reputation as the "Kayak of Diamonds" for its innovative approach to diamond retailing.

Recently Posted Jobs

Sign up to get curated job recommendations

There are no jobs for Rare Carat right now.

Find jobs on Simplify and start your career today

We update Rare Carat's jobs every few hours, so check again soon! Browse all jobs →