ReUp Education

ReUp Education

Partners colleges to re-enroll adult learners

Overview

ReUp Education helps colleges re-engage adult learners who paused their studies, guiding them back toward degree completion. It does this through a platform that combines technology, data analytics, and personalized coaching. The system uses patented predictive scoring to identify students who are likely to re-enroll and succeed, then connects them with Success Coaches who offer tailored support, resources, and guidance to navigate the path back to college. ReUp works via partnerships with higher education institutions, which use its services to boost re-enrollment, retention, and graduation rates. Unlike models that target students directly, ReUp partners with colleges and universities to address the nontraditional student population and improve institutional outcomes. The company’s goal is to help adult learners finish their degrees while helping partner institutions achieve higher completion and retention metrics.

About ReUp Education

Simplify's Rating
Why ReUp Education is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Data & Analytics

Consulting

Enterprise Software

Education

Company Size

51-200

Company Stage

Series A

Total Funding

$6M

Headquarters

Austin, Texas

Founded

2015

Simplify Jobs

Simplify's Take

What believers are saying

  • Michigan partnership yields $57M tuition, 13,900 re-enrollments by 2026.
  • 160 partners in 33 states generate $350M revenue for institutions.
  • 1,700 Michigan graduates boost state GDP by $200M annually.

What critics are saying

  • Michigan MiLEAP grants end 2026, terminating ReUp statewide contracts.
  • HelioCampus AI tool displaces ReUp scoring in 12-18 months.
  • InsideTrack captures share with broader K-12-to-workforce retention services.

What makes ReUp Education unique

  • Patented predictive scoring identifies re-enrollment candidates across 160 institutions.
  • One-in-three interaction conversion rate drives 57,000 re-enrollments since 2023.
  • Statewide marketplaces like Michigan's coordinate 18 institutions for scale.

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Funding

Total Funding

$6M

Below

Industry Average

Funded Over

1 Rounds

Series A funding typically happens when a startup has a product and some customers, and now needs funding to scale. This money is usually used to grow the team, expand marketing, and improve the product. Venture capital firms are frequently the main investors here.
Series A Funding Comparison
Below Average

Industry standards

$15M
$6M
ReUp Education
$8.2M
Discord
$15M
Canva
$30M
Kalshi

Benefits

Health Insurance

Dental Insurance

Vision Insurance

Life Insurance

Disability Insurance

Health Savings Account/Flexible Spending Account

Unlimited Paid Time Off

Flexible Work Hours

Remote Work Options

Paid Vacation

Paid Sick Leave

Paid Holidays

Hybrid Work Options

401(k) Retirement Plan

Paid Parental Leave

Wellness Program

Growth & Insights and Company News

Headcount

6 month growth

0%

1 year growth

3%

2 year growth

2%
The Bulletin
Mar 31st, 2026
New report highlights Michigan's statewide re-enrollment success with nearly 14,000 re-enrollments, $57 million in recaptured tuition.

New report highlights Michigan's statewide re-enrollment success with nearly 14,000 re-enrollments, $57 million in recaptured tuition. PR Newswire Today at 2:00am PDT Statewide partnership powered by ReUp Education expands education and workforce opportunity for more than 200,000 Michigan residents with some college but no degree LANSING, Mich., March 31, 2026 /PRNewswire/ - ReUp Education, the national leader in re-engaging and supporting adult learners who have stopped out of college, today released a new report highlighting the success of Michigan's statewide re-enrollment marketplace - a coordinated, cross-institutional effort designed to reconnect adult learners who stopped out of college with accessible pathways back to and through higher education. The initiative has driven more than 13,900 re-enrollments and over 1,700 graduates, while generating an estimated $57 million in recaptured tuition revenue for participating institutions. With over 1.2 million Michigan adults having some college credit but no credential, this initiative reflects the state's commitment to developing postsecondary programs and resources that engage adults in higher education, with a focus on reaching the state's Sixty by 30 attainment goal. A key component of this strategy is Michigan's statewide re-enrollment marketplace, powered by ReUp Education, which brings together public institutions across the state to serve this key population of learners. Over the past eight years, ReUp has expanded its work in Michigan from partnerships with individual institutions to a statewide partnership with the Michigan Association of State Universities (MASU) and the Re-enroll with Reconnect program funded by the Michigan Department of Lifelong Education, Advancement, and Potential (MiLEAP). Through these efforts more than 200,000 of Michigan's stopped-out residents now have access to ReUp's re-enrollment platform and real-time coaching. "Michigan's progress in building a talented workforce reflects a coordinated, statewide effort that reconnects adult learners to the degrees they started and the opportunities that follow," said Dr. Beverly Walker-Griffea, Director of MiLEAP. "Through MiLEAP's Re-enroll with Reconnect program and our partnership with ReUp Education and institutions across the state, we are removing barriers and creating clear pathways to completion. This work is grounded in a simple truth - talent already exists across our communities - and when we support adult learners, we strengthen families, meet workforce needs, and move Michigan closer to our Sixty by 30 goal." Michigan's marketplace model provides personalized coaching across 18 institutions. Highlights from the report include: * Re-enrollment at scale: As of 2026, more than 13,900 learners have re-enrolled, more than 1,700 have graduated, and over 25,000 are actively exploring a return to higher education. * Institutional impact: Participating institutions have realized a combined estimated $57 million in recaptured tuition revenue, strengthening in-state enrollment and reinforcing Michigan's education-to-workforce ecosystem. * Economic impact: The 1,700 new graduates represent a projected increase of more than $200 million in annual GDP for the state of Michigan. This economic impact is expected to accelerate as more returning learners graduate and move into higher-paying jobs. "Michigan's stopped-out learners are college-ready, already have some course credit, and can get credentialed to fill workforce gaps faster than any other group," said Terah Crews, CEO of ReUp Education. "By centralizing outreach and providing the professional and personal support learners need to be successful, Michigan has demonstrated what's possible when institutions align around a shared commitment to adult learners and economic opportunity for communities." "Michigan's economic strength and long-term competitiveness hinge on our ability to help more adults complete the degrees they've already started," said Dan Hurley, CEO of the Michigan Association of State Universities. "This statewide, multi-partner initiative demonstrates what's possible when our public institutions align around a shared goal: reconnecting thousands of Michiganders with clear, supported pathways back to college. By removing barriers and providing personalized guidance at scale, we are strengthening our universities, our workforce, and our state's long-term economic competitiveness." "The success of MiLEAP's Re-enroll with Reconnect program highlights the role that Michigan's public colleges and universities play in credential attainment and workforce competitiveness," said Brandy Johnson, President of the Michigan Community College Association. "This statewide collaboration has proven to be a key element of Michigan's talent and workforce development strategy, bringing learners back to college so that they can grow their careers and drive economic growth in their communities." To download the full report and learn more about ReUp's work in Michigan, please visit https://reupeducation.com/resources/mi-impact-report/ About ReUp Education ReUp Education is the industry leader in finding, enrolling, and supporting adult learners to help meet America's workforce needs. By combining personalized coaching with data analytics, ReUp partners with institutions, systems, and states to bring learners back to higher education and help them successfully complete their degrees. Since 2023 ReUp has re-enrolled more than 57,000 adult learners, and more than 2 million college stopouts now have access to ReUp's platform and coaching. ReUp supports 160 colleges and universities across 33 states and has helped its partner institutions realize more than $350 million in additional revenue. To learn more, visit www.reupeducation.com. SOURCE ReUp Education This is a paid placement. For further inquiries, please contact PR Newswire directly.

Western Illinois University
Jul 1st, 2025
WIU Partners with ReUp to Help Adult Learners Finish Degrees

Western Illinois University has been working to help those individuals, commonly referred to as stop-outs, through online programs and admissions campaigns and is now partnering with ReUp Education to take this initiative even further.

PR Newswire
Apr 29th, 2025
Michigan Expands Statewide Initiative To Support Adults Returning To College, Increase Number Of Accessible Pathways To Credential Attainment

In partnership with ReUp Education, Michigan has expanded its Michigan Reconnect initiative in support of the state's 1.2 million some college no credential residents with robust college coaching and support.LANSING, Mich., April 29, 2025 /PRNewswire/ -- ReUp Education, a national leader in college re-enrollment and workforce readiness, has announced an expanded partnership with the state of Michigan focused on reengaging the nearly 1.2 million Michigan residents who have some college but no credential (SCNC). This expansion builds on ReUp's current work across the state to help residents find their way back to and through higher education and will advance existing efforts to meet Michigan's goal of having 60% of working-age adults with a degree or postsecondary credential by 2030."As Michigan celebrates the fourth anniversary of Michigan Reconnect, we are excited to leverage ReUp's expertise in reengaging adult learners to accelerate our impact with Michigan's community colleges," said Sarah Szurpicki, Director of the Office of Sixty by 30 at the Michigan Department of Lifelong Education, Advancement, and Potential (MiLEAP). "This partnership will support thousands of Michiganders as they continue their educational journeys and build a better future for their families and our communities."According to data from the National Student Clearinghouse Research Center, the SCNC population has reached more than 40 million Americans. Many of these learners face a range of barriers to degree/credential attainment, including the cost of college, balancing work and family commitments, and a lack of guidance on how to reenroll or complete their studies. And, with 72 percent of jobs in the US requiring postsecondary education and/or training by 2031 and 84% of Michigan-based jobs requiring a bachelor's degree or higher in the next eight years, establishing new pathways to degree completion is essential to meeting national, regional, and local workforce demands.Through the MiLEAP partnership, ReUp will be working directly with community colleges across the state to re-enroll 21- to 24-year-old college stopouts, including:Alpena Community CollegeDelta CollegeGrand Rapids Community CollegeHenry Ford CollegeJackson CollegeKalamazoo Valley Community CollegeKellogg Community CollegeLansing Community CollegeMid Michigan CollegeCollege Mott Community CollegeOakland Community CollegeCollege St. Clair County Community CollegeThis statewide partnership builds on ReUp's existing relationships with the Michigan Association of State Universities and Detroit Drives Degrees

COD Courier
Apr 14th, 2025
College of DuPage Hires Company To Re-enroll College Dropouts

Two other Illinois community colleges, Oakton College and Triton College, have partnered with ReUp.

PR Newswire
Mar 27th, 2025
Minnesota Launches Partnership Creating New Pathways For Stopped-Out Students To Earn A College Credential

In partnership with ReUp Education, Minneapolis College, St. Paul College, and Metro State University are establishing new opportunities for Minnesotans to find their way back to college.MINNEAPOLIS, March 27, 2025 /PRNewswire/ -- ReUp Education, a national leader in reenrolling college stopouts, has launched a new partnership with Minneapolis College, Saint Paul College, and Metropolitan State University to help adult learners in the Twin Cities return to college, complete their degrees, and unlock new career opportunities. This initiative, funded by a grant from the Minnesota State Colleges and Universities System, represents a first-of-its-kind collaboration in the state, bringing together two community colleges and a four-year university to ensure students will not only have opportunities to complete an associate degree, but also pursue a bachelor's degree."For full-time workers, parents, first-generation, and adult learners, stopping out doesn't mean they don't want to finish their degree—it means life got in the way," said Carrie Carroll, Associate Vice President of Strategic Enrollment at Metro State University. "With this initiative, we're not just helping students return to college—we're giving them the tools, resources, and encouragement they need to persist, complete their associate degrees, and take that next step toward a four-year credential."According to data from the National Student Clearinghouse Research Center, the state of Minnesota has more than 600,000 residents who have some college but no credential (SCNC, or "stopouts"). Many of these learners have sunk time and cost into their pursuit of education beyond high school, but have not benefited from the potential of a credential or degree of value. With additional initiatives like Minnesota's North Star Promise , the state has committed to continually provide Minnesotans with innovative pathways, and this new pilot program will further deliver on that commitment."Many of these students are juggling jobs, families, and financial responsibilities, making it difficult to get back to school without the right support," said Heidi Aldes, Dean of Enrollment Management at Minneapolis College

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