Herd Group partners with REACH to strengthen its digital marketing activity. Nigel black. 27 october 2026. 3 min. to read Herd Group has announced a new partnership with REACH, bringing additional digital marketing expertise to the business as it continues to invest in its growth and strengthen its position within the fleet industry. As one of the UK's largest commercial news publishers, REACH brings experience in digital advertising, audience engagement and campaign delivery, complementing Herd Group's knowledge of the fleet sector. As the UK fleet landscape evolves, forward-thinking businesses need more than traditional marketing to stand out. Herd Group sought a strategic media partner capable of matching their scale and driving measurable impact: * Unrivalled Scale Across Trusted UK Brands: With Reach's portfolio spanning national and regional titles, Herd Group will gain direct access to millions of daily readers and regional business decision-makers. * Targeted, Data-Led Audience Engagement: Through Reach's advanced first-party data and digital marketing solutions, Herd Group can directly engage new audiences at every stage of their buying journey. * A Shared Vision for Growth and Innovation: Herd Group's customer-first approach to fleet operations aligns with Reach's focus on high-impact storytelling and meaningful customer engagement, ensuring campaigns build long-term brand equity alongside immediate reach. Gemma Dickson, Group Managing Director at HERD GROUP, said: "We have clear ambitions for Herd Group and recognise the importance of having the right people and expertise around us to help achieve them. Reach brings valuable experience and a fresh perspective, and we see this partnership as a great opportunity to build on what we've already achieved. We're looking forward to working together and seeing what the future holds." Giovanni Barbato, Senior Group Director at REACH, said: "We're pleased to be partnering with Herd Group and supporting its ambitions for the future. Herd has a strong understanding of the fleet industry, and we believe our experience in reaching and engaging audiences will complement that knowledge. We're looking forward to developing the relationship and working closely with the Herd team." Driving Results Together For forward-thinking businesses ready to elevate their brand, this collaboration underscores the undeniable power of connecting with engaged audiences where it matters most. As REACH continues to inform millions of readers daily across the UK's most visited and trusted news platforms, advertising opportunities for ambitious companies to amplify their voice, drive meaningful engagement, and unlock sustainable growth. Whether breaking into new markets or solidifying industry leadership, partnering with the nation's premier digital publisher provides the credibility, scale, and cutting-edge digital expertise needed to transform commercial ambitions into impactful results.

Daily Mirror publisher Reach hit by Google traffic slump. Posted on October 13, 2026 · Last updated: October 13, 2026 Reach publisher hit by Google traffic slump and weak digital revenue in Q3. Reach faces challenges from digital revenue decline and industry disruption. Digital revenue and audience traffic pressures. Oct 13 (Reuters) - Daily Mirror publisher Reach said on Tuesday digital revenue remained under pressure in the third quarter, and that it remained cautious about the segment's full-year outlook as industry-wide disruption weighed on audience traffic from Google. Impact of AI and search engine changes. - News publishers are navigating falling print readership and weaker referral traffic from platforms such as Google amid the rise of AI chatbots. - Google's AI Overviews, which answer queries directly in search results, have drawn complaints from publishers over falling traffic and advertising revenue. Financial performance and market reaction. - Reach's revenue fell 14.1% in the quarter, with digital revenue down more than 20%. - Shares of the company fell as much as 4.3% to 44 pence in early trade, before paring losses and trading largely flat as of 0717 GMT. Company response and strategic moves. - The company said print advertising was supported by the FIFA World Cup, and off-platform revenues benefited from AI licensing agreements. - It is restructuring its business, including closing print sites, as it looks to reduce costs and offset pressure from declining print sales and weaker digital traffic. - Reach said it remains on track to deliver full-year results in line with market expectations. ($1 = 0.7561 pounds) (Reporting by Atharva Singh in Bengaluru) Key takeaways. * Reach's Q3 digital revenue plunged over 20%, contributing to a total revenue drop of 14.1%, driven by collapsing Google-referral traffic due to AI Overviews and AI-Mode features. * Industry-wide AI disruption: publishers globally report 30-50% declines in search referral traffic, with Google AI Overviews triggering up to ~42% drop in clicks, and click-through rates halving on AI summary results. * Reach is cutting print sites (Saltire, Watford), expanding AI-related licensing (e.g. Amazon AWS), digital subscriptions, and video to diversify revenue, while print ads got a boost from the FIFA World Cup. * Despite restructuring and cost cuts (including hundreds of editorial job reductions), Reach maintains full-year outlook aligned with market expectations. References. Frequently asked questions. Why did Reach experience a slump in Google traffic? How much did Reach's digital revenue fall in the third quarter? What measures is Reach taking to counter revenue pressure? How did Reach's share price react to the news? Did any factors help offset falling advertising revenue?