RealPage

RealPage

Cloud-based property management software and analytics

Overview

RealPage provides cloud-based software and data analytics for the real estate industry, serving property managers, owners, and investors across multifamily, commercial, and single-family rental markets. Its platform combines modules for property management, accounting, leasing, and resident services with advanced analytics and business intelligence that deliver real-time property performance insights and revenue management. Customers pay a subscription for software and services, with additional revenue from implementation and consulting support. RealPage aims to help clients maximize asset value by optimizing operations with data-driven decisions and energy efficiency considerations.

About RealPage

Simplify's Rating
Why RealPage is rated
C+
Rated B on Competitive Edge
Rated B on Growth Potential
Rated D+ on Differentiation

Industries

Data & Analytics

Enterprise Software

Real Estate

Company Size

5,001-10,000

Company Stage

IPO

Headquarters

Carrollton, Texas

Founded

1998

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Simplify's Take

What believers are saying

  • The AI Leasing Agent serves 175 management companies and reportedly triples tour bookings.
  • Obligo partnership trims lease timelines four days and removes 3.5 hours admin per unit.
  • RealPage still sells into 42,000 customers and 24 million housing units, per July 2026.

What critics are saying

  • DOJ settlement bans real-time rent data use and imposes a monitor through 2032.
  • New York’s algorithmic-pricing law and California AB 325 target RealPage’s core revenue-management model.
  • Renters class actions and state suits force customer defections, shrinking the rental network.

What makes RealPage unique

  • RealPage’s Lumina AI Suite fuses operations, portfolio analytics, and institutional intelligence across 20 million units.
  • Cherre gives RealPage governed data linking four billion entities and $4 trillion assets.
  • Zahir Khoja’s fintech mandate expands payments, resident finance, and embedded workflows inside OneSite.

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Funding

Total Funding

$217.3M

Above

Industry Average

Funded Over

8 Rounds

Notable Investors:
Acquisition funding comparison data is currently unavailable. We're working to provide this information soon!
Acquisition Funding Comparison
Coming Soon

Benefits

Hybrid Work Options

Stock Price

Growth & Insights and Company News

Headcount

6 month growth

0%

1 year growth

0%

2 year growth

0%
Associated Press
Aug 10th, 2026
RealPage launches Lumina AI Suite uniting AI agents and institutional intelligence for real estate operations

Realpage has launched the Lumina AI Suite, a unified platform connecting AI agents, operational intelligence, and portfolio analytics for real estate operators and investors. The suite is built on the Lumina Intelligence Layer, which draws on architecture from Realpage's Cherre acquisition and operates across more than 20 million units. The platform comprises four solutions: Lumina Workforce for agentic execution, Lumina Ascent for operational intelligence, Lumina Atlas for institutional intelligence, and Lumina Connect for governed data access. The AI Leasing Agent, already deployed across 175 management companies, has helped some customers triple tour bookings and resolve nine in ten routine prospect inquiries. Realpage also introduced its Five Principles of Trusted AI, emphasising industry-specific reasoning, governed metrics, transparent recommendations, compliance frameworks, and human accountability. The company has more than 8,500 employees and is backed by Thoma Bravo.

The Montreal Gazette
Jul 14th, 2026
RealPage acquires Cherre, creating a trusted ai-powered intelligence platform across the full real estate capital stack.

RealPage acquires Cherre, creating a trusted ai-powered intelligence platform across the full real estate capital stack. Combination connects property-level operations with institutional portfolio intelligence, giving owners and operators a governed, trusted foundation for better decisions and stronger performance. RICHARDSON, Texas & NEW YORK - RealPage, Inc., a leading provider of AI-enabled software and data analytics to the real estate industry, today announced it has completed its acquisition of Cherre, a real...

Commercial Observer
Jul 14th, 2026
RealPage acquires Cherre to unify $4T in real estate data for AI-powered portfolio intelligence

RealPage has acquired Cherre, an institutional portfolio intelligence firm based in Manhattan. The Richardson, Texas-based multifamily software and data analytics company completed the cash transaction, though specific financial terms were not disclosed. Founded in 2016, Cherre operates a data platform that unifies and analyses over 4 billion entities and $4 trillion in real assets globally. The platform connects decision-makers to property investment, management and market information. Cherre will retain its brand within RealPage. Co-founder L.D. Salmanson will continue as senior vice president after serving as CEO. The acquisition aims to bridge RealPage's 25 petabytes of data with Cherre's unified data models, creating better foundations for AI-driven solutions. RealPage customers will gain portfolio-level intelligence, whilst Cherre clients will access expanded engineering and deployment capabilities from one of the industry's largest technology providers.

PR Newswire
Jul 7th, 2026
Obligo partners with RealPage to eliminate security deposit admin, cutting lease timelines by 4 days

Obligo has partnered with RealPage to offer integrated security deposit solutions for property managers. The collaboration eliminates traditional deposit administration by replacing it with a guaranteed payment method embedded in RealPage's property management software. The integration reduces leasing timelines by up to four days and saves property teams 3.5 hours of administrative work per unit. Property managers can access the service directly within their RealPage accounts without switching platforms. Renters benefit from flexible payment plans at move-in and streamlined communications throughout their tenancy. The service is available through RealPage's OneSite and LOFT platforms. Obligo, founded in 2018, currently operates in over one million homes across the US. The fintech company's guarantee is backed by letters of credit from Wells Fargo and HSBC.

Smart Cities Dive
Apr 9th, 2026
Court narrows New Jersey's case against RealPage in rent-setting suit.

Court narrows New Jersey's case against RealPage in rent-setting suit. A federal judge partially dismissed claims against the rental software provider and several major landlords in a suit that alleges collusion to raise rent prices. Published April 9, 2026 First published on Dive brief: * A federal judge in New Jersey has narrowed the scope of an April 2025 antitrust lawsuit against rental software company RealPage and 10 of the biggest landlords operating in the state, partially dismissing claims brought by New Jersey Attorney General Matthew Platkin and the state's Division of Consumer Affairs, court documents show. * U.S. District Judge Madeline Cox Arleo issued a ruling in the United States District Court, District of New Jersey on March 31 that partially granted joint motions to dismiss filed by a group of defendants as well as four individual motions from specific landlords: Aion Management, Cammeby's Management Co. of New Jersey and The Kamson Corp., Russo and AvalonBay. * Arleo's opinion is sealed to allow plaintiffs two weeks to file any proposed redactions. The complaint also names Bozzuto; Greystar; LeFrak Estates and its subsidiary, Realty Operations Group; Morgan Properties; and Veris Residential. Dive insight: The lawsuit accused the defendants of colluding to raise rent prices in violation of state and federal antitrust and consumer protection laws, and claims the alleged scheme forced renters to overpay and contributed to New Jersey's shortage of affordable housing. Specifically, the suit alleges multiple violations of the federal Sherman Act, the New Jersey Antitrust Act and the New Jersey Consumer Fraud Act. However, Richardson, Texas-based RealPage and the landlords said in a July 29, 2025, joint motion to dismiss that Platkin did not plausibly allege any conspiracy among them. "This case is the latest in a series of baseless lawsuits contending that by merely licensing RealPage's revenue management software, owners and managers of multifamily residential apartments conspired to fix rents in violation of the antitrust laws," defendants said. The suit alleges a hub-and-spoke conspiracy, where a common vertical supplier called the "hub," in this case RealPage, enters a series of individual agreements with competing customers called the "spokes," in this case landlords, and the spokes enter an agreement among one another, called the "rim," per the motion to dismiss. Defendants say that plaintiffs have not plausibly alleged the rim of the conspiracy - that is, an agreement among landlords to use RealPage revenue management software to set prices or exchange non-public information. They also say that the plaintiffs' arguments rely upon circumstantial evidence. The lawsuit seeks several remedies, including: * An injunction to stop the defendants from engaging in what the attorney general's office calls anticompetitive and consumer fraud practices. * The appointment of a corporate monitor - at the defendants' expense - to ensure implementation of all structural or practice remedies ordered by the court and not to engage in further unlawful conduct. * Equitable relief, civil penalties, damages and to return any profits generated in New Jersey through unlawful behavior. When RealPage settled a similar lawsuit with the Justice Department in November last year, it agreed to limit data collection but paid no financial penalties or damages or findings or admissions of wrongdoing. At the time, RealPage said the settlement boosts confidence for the housing industry and demonstrates that its software can be used in compliance with the views of federal antitrust enforcers. The previous month, dozens of property management firms agreed to resolve a 2023 class-action lawsuit alleging that they conspired to inflate rental prices using RealPage software. However, attorneys general from New Jersey, Maryland, Kentucky and Washington, D.C., asked a federal judge to reject the nearly $142 million in settlements, arguing that the deals could undermine their ongoing legal actions. Santa Barbara, California-based Yardi Systems, a fellow property management software company, also faces a class-action rent price-fixing lawsuit in Washington state.

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