WISE Ventures, the investment arm of the Wilf family, has made a minority investment in Rec, a recreational sports operations platform founded in 2022. Financial terms were not disclosed, but WISE principal Konrad von Moltke called it a "material investment" for both companies. Rec's platform lets people rent court time, book lessons, and enrol in sports programmes at local centres. It says more than 100 park districts and private facilities across 30 states use it. It recently launched an AI-powered assistant, "Seb," to automate administrative work. Rec has raised more than $20 million, including an $11 million Series A in 2025 led by Crosslink Capital. USTA Ventures also invested in August. Von Moltke said WISE will first introduce Rec to new investors, then consider using it across the Wilf family's sports and real estate holdings. Rec may raise a Series B in 2027.

USTA Ventures, the investment arm of the US Tennis Association, has made its fifth investment since 2023 in Rec, an AI-powered platform connecting users with local parks and recreation facilities for court rentals, lessons, and sports programmes. Financial terms were not disclosed. Rec, founded in 2022 by former Uber employees Birju Kadakia and Rachel Williams, now operates in over 30 states with approximately 40 employees. The platform has raised more than $20 million, including an $11 million Series A in 2025 led by Crosslink Capital. The company generates revenue through software licensing to facility operators—90% of which are public organisations—plus transaction fees. Its AI technology assists consumers in finding suitable activities and helps recreation operators manage bookings, cancellations, and permits across multiple sports.