Reebelo

Reebelo

Certified refurbished electronics marketplace with warranty

Overview

Reebelo refurbishes used electronics and sells them through an online marketplace in Singapore, targeting budget-conscious buyers who want quality pre-owned devices. The process works by acquiring used gadgets, refurbishing them to high standards, and certifying them through a 40-point testing checklist that covers screens, batteries, cameras, Wi-Fi, Bluetooth, buttons, headsets, and speakers. Each device includes a warranty, and the company offers free delivery and a 7-day return policy. Reebelo differentiates itself from competitors with thorough certification, longer or more comprehensive warranties than those from original manufacturers, competitive pricing, and a strong emphasis on sustainability and trusted customer service. The goal is to provide reliable, affordable, and eco-friendly tech options while expanding Singapore’s market for certified pre-owned devices.

About Reebelo

Simplify's Rating
Why Reebelo is rated
C+
Rated C on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Hardware

Consumer Software

Consumer Goods

Company Size

51-200

Company Stage

Series A

Total Funding

$68.9M

Headquarters

San Mateo, California

Founded

2019

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Simplify's Take

What believers are saying

  • Circular economy market doubles to over $600B by 2026 driving Reebelo growth.
  • Raised $29M Series A extension in 2025 fueling US market entry.
  • Positive YouTube reviews confirm Reebelo's legitimacy and customer satisfaction.

What critics are saying

  • BackMarket dominates with global scale, undercutting Reebelo in 12-24 months.
  • Amazon and Walmart commoditize refurbished sales, eroding Reebelo margins now.
  • Quista Technology cuts funding, stalling Reebelo expansion in 12-24 months.

What makes Reebelo unique

  • Reebelo performs 70+ quality checks on refurbished devices unlike competitors.
  • Reebelo expanded from phones to gaming, laptops, and lifestyle products since 2019.
  • Reebelo sources from vetted US vendors for Walmart.com storefront in San Mateo.

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Funding

Total Funding

$68.9M

Above

Industry Average

Funded Over

5 Rounds

Series A funding typically happens when a startup has a product and some customers, and now needs funding to scale. This money is usually used to grow the team, expand marketing, and improve the product. Venture capital firms are frequently the main investors here.
Series A Funding Comparison
Above Average

Industry standards

$15M
$8.2M
Discord
$15M
Canva
$29M
Reebelo
$30M
Kalshi

Growth & Insights and Company News

Headcount

6 month growth

2%

1 year growth

-1%

2 year growth

2%
AIM Group
Nov 7th, 2024
Used-electronics site Reebelo raises new capital - AIM Group

Singapore-based used-electronics marketplace Reebelo has received an additional investment from its U.S.-based parent company, Quista Technology, Inc.

TechCrunch
Apr 7th, 2023
Vcs To Recommerce Startups: Let’S Pop Some Tags

Brian SchwarzbachContributorBrian Schwarzbach is an SF-based investor with Cathay Innovation, a global venture capital firm investing across North America, Europe, Asia and Africa. He focuses on early-stage investments in commerce, marketplaces and consumer.Recommerce is a concept as old as trade itself. Everyone knows thrift stores or has bought a used product before — it’s not a new concept. Yet, today it’s become one of the hottest topics for consumers, brands and investors alike with a record ~$6 billion of venture capital funding pouring into recommerce companies in 2021 and the market projected to reach $250 billion+ by 2027. That’s 5x faster growth than the overall retail market.Why the sudden recommerce resurgence?It’s largely due to the changing cultural and societal value placed on sustainability. We waste a lot of … everything

FinSMEs
Mar 20th, 2023
Reebelo Raises Additional US$29M in Series A Funding

Reebelo, a San Mateo, CA-based marketplace for affordable, sustainable consumer electronics, raised US$29M in Series A funding.

TechCrunch
Mar 20th, 2023
Consumer Electronics Reseller Reebelo Adds To Series A As It Lays Down Roots In Us

The global circular economy, comprising the sale of secondhand and refurbished goods, was valued at about $339 billion in 2022 and is poised to more than double by 2026. Much of this is driven by consumer behavior to reduce waste and have more sustainable consumption of goods.Singapore-based Reebelo, a marketplace for affordable and sustainable consumer electronics, has had a passion for keeping electronics out of landfills since it was started by Philip Franta and Fabien Rastouil in 2019.“In the beginning, it was very much focused on phones,” Franta told TechCrunch. “Now, we also went into gaming and then ‘close by’ categories, while some markets went a little bit outside of consumer electronics to become a good place for sustainable consumption.”The marketplace includes pre-owned devices, like laptops, tablets, smartwatches, phones and gaming, that are available for purchase at up to 70% savings. The company offers one-year warranties, certified sellers and 30-day free returns. In addition to Singapore, Reebelo services Australia, New Zealand, Malaysia, Hong Kong and South Korea.TechCrunch has followed the company’s journey from raising a seed round in 2020 to a $20 million Series A round in 2022. Now the company is back with an additional $29 million in Series A extension dollars and a new U.S

DealStreetAsia
Feb 15th, 2022
Reebelo will hire Martell Hardenberg as board alongside on Jun 1st 22'.

Martell Hardenberg, an Antler partner and Lazada co-founder, and Keshup, will join Reebelo’s board alongside David Rosskamp, June Fund’s founder and managing partner.

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