About

Reebelo specializes in selling refurbished electronics, targeting budget-conscious consumers who seek high-quality pre-owned devices at lower prices. The company acquires used electronics, refurbishes them to meet high standards, and sells them through an online marketplace. Each product undergoes thorough testing across 40 checkpoints to ensure functionality, covering aspects like screens, batteries, and cameras. Reebelo differentiates itself from competitors by offering a warranty on all products and extended warranties that surpass those of original manufacturers. The goal of Reebelo is to provide affordable, sustainable alternatives to new electronics while promoting environmental responsibility and enhancing customer trust through excellent service and a 7-day return policy.

Simplify's Take

What believers are saying

• Reebelo raised $29 million in Series A funding to enhance operations.
• The recommerce market is projected to reach $250 billion by 2027.
• Younger generations' interest in sustainability boosts demand for Reebelo's products.

What critics are saying

• Increased competition may pressure Reebelo's market share and pricing strategies.
• Expansion into new categories may stretch operational capabilities.
• Dependence on venture capital funding poses a risk if future rounds fall short.

What makes Reebelo unique

• Reebelo offers up to 70% savings on refurbished tech devices.
• The company provides comprehensive warranties, surpassing original manufacturers' offerings.
• Reebelo partners with the Singapore Police Force to ensure device legitimacy.

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