Nvidia and Snowflake participated in a $110 million funding round for AI firm Reka, boosting its valuation to over $1 billion from $300 million earlier in 2023. The investment will enhance Reka's technical development and expand its multimodal platforms.

Nvidia and Snowflake have invested $110 million in Reka AI, a three-year-old AI startup, boosting its valuation to over $1 billion and making it a unicorn. Reka AI focuses on developing large language models more efficiently than competitors.

When generative AI took off in 2022 following the popularity of ChatGPT, launching a startup on a .ai domain felt like the obvious move. It signaled your company was part of the next wave of innovation.¬†It instantly signaled to investors, journalists, and users that you were building in AI.Now, a shift is happening. Some of the most promising startups in AI are quietly moving away from their .ai domains and switching to .com. It‚Äôs not about trend-chasing‚Äîit‚Äôs about positioning.This isn’t a flood, but it‚Äôs enough to raise eyebrows. And it says something about how branding, trust, and long-term ambition play a bigger role in how startups choose to present themselves.Why Startups Went With .AI DomainsIn the early days, .ai domains were easy to get and made a lot of sense. Short .coms are hard to come by and often expensive