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Reputation

B2B SaaS for online reputation management

Overview

Reputation.com provides a subscription-based SaaS platform for online reputation and customer experience management aimed at large, multi-location enterprises. It helps clients monitor and respond to online reviews, manage social media, and conduct customer surveys across multiple locations. The platform analyzes sentiment from reviews, social channels, and surveys to identify areas for operational improvement and collaboration among teams. The service is used by businesses across automotive, healthcare, retail, and hospitality, including Fortune 500 clients. The goal is to help enterprises protect and enhance their reputation while improving customer experience and business operations.

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About Reputation

Simplify's Rating
Why Reputation is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Data & AnalyticsEnterprise SoftwareAI & Machine Learning

Company Size

501-1,000

Company Stage

Growth Equity (Venture Capital)

Total Funding

$267.3M

Headquarters

San Ramon, CA

Founded

2006

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What believers are saying

  • Marlin Equity Partners invested $150 million on Oct. 8, 2026, funding expansion.
  • October 2026 releases target OpenAI and Gemini, matching how local discovery works.
  • Reputation surpassed a $100 million annual run-rate, signaling real enterprise traction.

What critics are saying

  • OpenAI and Gemini gatekeep discovery, making Reputation dependent on two external platforms.
  • If Google bundles AI visibility into Business Profile, Reputation's core wedge compresses.
  • A 2027 commoditization cycle could erase pricing power and force acquisition.

What makes Reputation unique

  • Reputation unifies listings, reviews, surveys, and social into one enterprise workflow.
  • On Oct. 22, 2026, AI Readiness scores every location, not just the brand.
  • Pages republish automatically from verified data, keeping hours and phone numbers current.

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Funding

Total Funding

$267.3M

Above

Industry Average

Funded Over

8 Rounds

Growth Equity VC funding comparison data is currently unavailable. We're working to provide this information soon!
Growth Equity VC Funding Comparison Coming Soon

Benefits

  • Unlimited Paid Time Off
  • Paid Holidays
  • Health Insurance
  • Dental Insurance
  • Vision Insurance
  • Parental Leave
  • Disability Insurance
  • Life Insurance
  • 401(k) Retirement Plan
  • Flexible Work Hours
  • Wellness Program
  • Gym Membership

Growth & Insights and Company News

6 month growth

0%

1 year growth

0%

2 year growth

0%
CustomerThink
Oct 23rd, 2026
Reputation helps multi-location brands see and fix how AI Search describes every location.

Reputation helps multi-location brands see and fix how AI Search describes every location. October 22, 2026 Reputation, the global leader in reputation intelligence, today announced AI Readiness and AI-optimized Location Pages, two products that bring AI visibility management to multi-location brands. Both are part of Reputation's AI Search solution. They show brands, location by location, how AI engines find and describe them, and give them a way to fix what's wrong at scale. Half of U.S. consumers now use AI-powered search. Of those users, 44% say it is their primary and preferred source of insight, ahead of traditional search at 31%, according to McKinsey. Local discovery is shifting just as quickly. The share of consumers using ChatGPT and other AI tools for local business recommendations rose from 6% to 45% in one year, according to BrightLocal. AI assistants build local recommendations from sources they already trust. Some answers come straight from structured information on a business's pages, such as hours or FAQs. Others are assembled from reviews, directories and other third-party sources. Business websites make up 58% of the sources ChatGPT cites for local searches, according to BrightLocal. A Seer Interactive study of more than 800,000 AI responses found that review and trust sites are the second most-cited source type, and they account for roughly a quarter of citations when consumers are close to a purchase decision. For multi-location brands, the accuracy of every location page, listing and review profile now shapes what AI tells customers. "AI hasn't changed what matters when customers choose where to go. It has raised the stakes," said Joe Burton, CEO of Reputation. "A single brand-level score can't tell a regional marketing team which locations AI is getting wrong. Brands need to see where every location stands, fix what's holding each one back, and keep the data AI relies on current. Most tools handle one piece of that. AI Readiness and Reputation Location Pages run the whole cycle, across every location." AI Readiness: see where every location stands Brands set up AI Readiness once and get a separate view of every location, instead of a single brand-level grade that can hide underperforming sites. Setup starts with a brand profile, at both the brand and location level, that defines what the brand wants AI to understand about it: mission, values, key services and core messages, aligned to its brand guidelines. AI Readiness then compares that profile with what AI engines, including ChatGPT and Gemini, actually say. It also summarizes how AI describes each brand and location, with metrics for listing accuracy and AI sentiment. AI Readiness also audits what brand and Location Pages signal to AI engines across five dimensions: Discovery, Schema, Content, Technical and Server-Side Rendering. Each location gets an AI Readiness score, benchmarked and rolled up into a portfolio view. Brands can switch between brand and location views, filter to their strongest and weakest sites, and track performance. Every issue comes with a ranked action plan and a plain-language statement of its business impact. Critical issues are flagged separately. AI Readiness monitors AI responses continuously and alerts brands when answers change or facts drift from their brand profile, so teams can act before inaccurate information spreads. Scores update monthly, so brands can track progress at each location over time. Reputation Location Pages: fix it at the source Reputation Location Pages publish a structured, AI-ready page for every location, built on the listings, reviews, and social data brands already manage in Reputation. These pages follow the standards AI engines and search engines rely on, including LocalBusiness, Review and FAQPage schema, JSON-LD and llms.txt. When location data changes, pages republish automatically. Reputation's designers build a branded template once and deploy it across every location. Brands can update pages at any time, with expert support available. Reputation Location Pages connect directly to Reputation Business Listings, so every location page pulls from the same source of truth. When hours, addresses or phone numbers change, the page updates with them, and AI engines always get accurate location data. Reputation Location Pages include vertical starter packs for healthcare, automotive, retail, hospitality and real estate, an FAQ hub, and live review content on the page. Hours, directions, click-to-call and online booking help turn traffic from AI and search into calls, visits and appointments. AI Readiness and Reputation Location Pages are part of Reputation's AI platform, which gives multi-location brands one connected system for AI visibility. Brands can monitor how AI engines and customers see every location, diagnose and fix the gaps that keep them out of AI answers, and fuel those engines with verified listings, fresh reviews and structured Location Pages. Together, these capabilities keep every location accurate, visible and ready to be chosen wherever customers search. AI Readiness and Reputation Location Pages will be generally available Oct. 26 for multi-location brands in industries including automotive, healthcare, retail, restaurants, financial services and property management. To learn more or request a free AI Readiness report, visit [https://geo-readiness-audit.reputation.com/]. About Reputation Reputation is the performance engine that helps brands win in an AI-driven world where trust determines visibility and buying decisions happen before customers reach a website. Its platform unifies signals from reviews, listings, and other feedback into a foundational data layer for AI discovery, and transforms those signals into reputation intelligence that helps organizations identify and resolve operational issues in real time. From the local storefront to the enterprise, Reputation ensures brands are trusted, found, and positioned to drive revenue. Visit reputation.com to learn more.

Associated Press
Jun 17th, 2026
Reputation launches webinar on how AI engines influence brand discovery and customer trust

Reputation, a reputation intelligence platform, is hosting a webinar on 25 June to demonstrate how AI engines like ChatGPT, Perplexity and Google influence brand discovery and customer decisions. The "Reputation Without Boundaries" session will show enterprise marketers how to shape the signals driving these outcomes. The webinar will cover how AI evaluates brand signals across reviews, listings and website content, and showcase tools including the GEO Readiness Report and Location Pages. Attendees will also preview Reputation's new MCP Server, designed to make reputation intelligence more accessible within existing AI tools. The company says AI increasingly synthesises public signals to form answers about brands, and weak or inconsistent signals may result in incomplete or inaccurate representations in AI-generated responses.

Associated Press
May 4th, 2026
Reputation launches AI platform to help enterprise brands control their AI search visibility

Reputation has launched three AI capabilities to help enterprise brands manage their presence in AI-powered search results. The new tools—Reputation IQ, AI Reputation Manager, and AI Location Presence Insights—are now available to all customers. Reputation IQ allows users to query datasets in plain English for instant insights. AI Reputation Manager shows how brands appear in AI search engines including OpenAI, Gemini and Perplexity, revealing sentiment themes and citations shaping AI-generated descriptions. AI Location Presence Insights audits data signals that AI search engines use to recommend locations. The platform addresses the challenge of managing brand visibility as AI-powered search increasingly determines which businesses are recommended to consumers. CEO Joe Burton said the tools provide teams with visibility into how AI systems interpret their business and enable targeted action to improve performance across multiple locations.

TEDPress
May 1st, 2026
HotelPORT launches EnGAIgeVIEW(TM), an ai-powered guest engagement platform Anchored in propertyview(r).

HotelPORT launches EnGAIgeVIEW(TM), an ai-powered guest engagement platform Anchored in propertyview(r). Miami Beach, Florida Miami Beach, FL - HotelPORT(R) today announced the launch of EnGAIgeVIEW(TM), an AI-powered guest engagement platform anchored in PropertyVIEW(TM), the hospitality industry's source of truth for verified hospitality content. Developed by BIG Tech Group, the platform introduces a new standard for real-time, intelligent guest interaction across voice, text, and chat. "This isn't an incremental upgrade. It's a category reset," said Fred Bean, Founder of HotelPORT. "The industry has been built around listening after the experience. We've built a platform that engages during the experience - when it actually matters." From feedback to real-time engagement. EnGAIgeVIEW(TM) is designed to replace static surveys and delayed insights with continuous, AI-driven guest interaction. As the intelligence layer of the HotelPORT ecosystem, the platform: * Engages guests in real time across voice, text, and chat * Anticipates needs through predictive AI models * Personalizes experiences dynamically at every stage of the journey * Provides unified visibility across operations, marketing, and leadership Anchored in PropertyVIEW(TM), EnGAIgeVIEW(TM) operates on a governed foundation of verified hospitality content - eliminating the inconsistencies and blind spots that limit legacy systems. A platform built for the next decade. Hospitality operators have long relied on fragmented tools that capture feedback after the fact. EnGAIgeVIEW(TM) shifts the paradigm - transforming guest engagement into a live, continuous intelligence system. "When you control the interaction layer, you control the outcome," Bean added. "That's the difference between reacting to problems and preventing them." Extending intelligence into reputation. HotelPORT's platform is further strengthened by ReputationAI(TM), its AI-driven reputation and review response solution, which has been operating across hospitality portfolios over the past year. Developed in partnership with Daitrix, ReputationAI(TM) enables operators to translate guest experiences into accurate, timely public-facing narratives through automated responses and sentiment intelligence. Together, EnGAIgeVIEW(TM) and ReputationAI(TM) create a closed-loop system - connecting real-time engagement with reputation outcomes. Why now. The hospitality industry is entering a period of structural change, as legacy platforms face disruption and operators demand AI-native solutions that deliver immediate impact. EnGAIgeVIEW(TM) is purpose-built for this moment - combining real-time engagement with a trusted data foundation. "This is not a new feature set - it's a new foundation for the industry," said Bean. "When intelligence is anchored in truth, performance becomes predictable." Availability. EnGAIgeVIEW(TM) is now available for deployment across hospitality portfolios globally. HotelPORT is offering priority onboarding for select partners during this initial launch phase. About HotelPORT(R). HotelPORT is a hospitality technology company redefining guest engagement through artificial intelligence, data intelligence, and operational integration. Its platforms empower hospitality leaders to deliver exceptional experiences while maximizing performance and profitability. Recent comments. No comments to show.

AUTO Connected Car News
Feb 3rd, 2026
Subaru, Nissan, Honda, Lexus, BMW & Acura Top Best in Reputation

Subaru, Nissan, Honda, Lexus, BMW & Acura top best in reputation. Reputation, a company that tracks how consumers judge and engage with brands online, on Tuesday released its 2026 North American Automotive Rankings, offering a snapshot of how carmakers and dealers are redefining reputation as something closer to operating infrastructure than marketing afterthought. The rankings, which evaluate automotive brands, dealer groups and individual dealerships, are built around Reputation Score - a composite measure of consumer trust and engagement across the moments that matter most to car shoppers, from online discovery to final purchase. Once treated as a lagging indicator, the score is increasingly viewed by industry leaders as the visible output of a larger, continuously operating reputation intelligence system powered by artificial intelligence. This year's results point to a widening divide within the industry. The strongest performers are no longer reacting to reviews or social media flare-ups after the fact. Instead, they are embedding reputation intelligence into daily decision-making, using it to diagnose operational weaknesses, anticipate customer concerns and differentiate themselves in an increasingly competitive market. "In today's automotive market, reputation is no longer just perception - it's infrastructure," said Joe Burton, the chief executive of Reputation. "It shapes how car shoppers discover brands, evaluate them and ultimately decide where to spend their money." The shift reflects broader changes in how consumers encounter automotive brands. Algorithms, search rankings and online marketplaces now play a central role in visibility and credibility, making trust both more fragile and more measurable. Reputation intelligence systems, Mr. Burton said, allow companies to unify signals from reviews, listings, social platforms and direct customer feedback into a single analytical framework - one that can surface problems before they escalate and translate trust into measurable revenue. Unlike traditional reputation management, which often focused on periodic monitoring and response, the new approach emphasizes constant interpretation and action. According to Reputation, the companies that rose to the top of the 2026 rankings shared several traits: they consolidated public and private feedback into a single source of truth; used A.I. to understand why trust was strengthening or eroding; and consistently routed those insights into operations, marketing and customer experience initiatives. The impact is already being felt at the brand level. Acura, for example, credited its use of Reputation's tools with helping its dealer network significantly improve the online customer experience over the past year. Jennifer Symington, assistant vice president of marketing at American Honda Motor Company, said the effort contributed to Acura's climb from fifth to third place in the rankings, aligning with the brand's broader push for a more responsive and premium digital presence. Dealer groups are drawing similar conclusions. Patrick O'Connor, director of customer relations at Ken Ganley Automotive Group, said reputation intelligence has become essential as the organization expands. The tools, he said, have helped the group identify weaknesses, reinforce strengths and maintain consistent standards of customer care across a growing footprint. As competition intensifies and consumers grow more discerning, the rankings suggest that reputation in the automotive industry is no longer something to manage episodically. It is, increasingly, a system to be engineered - continuously, intelligently and at scale. | US Non-Luxury Brands * Subaru * Nissan * Honda * Toyota * Kia * Mitsubishi * Mini * Volvo * Hyundai * Mazda | US Luxury Brands * Lexus * BMW * Acura * Infinti * Porsche * Buick * Audi * Mercedes-Benz * Land Rover * Cadillac | | Private Dealer Groups * Hendrick Automotive * Ken Ganley Automotive Group * McGovern Automotive Group | Public Dealer Groups * Penske * AutoNation * Group 1 Automotive | | US Dealers * Hendrick Lexus Charleston * Hendrick Volvo Cars of Charleston * Hendrick Lexus Northlake | / |

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