Reset Financial Technologies

Reset Financial Technologies

Earned-wage access card and budgeting app

Overview

Reset Financial Technologies provides a financial wellness platform centered on a Visa card and a companion app that gives daily access to earned wages by linking to payroll and bank data. The card's spending limit automatically adjusts to current income and spending, and the app offers budgeting and planning tools to help reduce reliance on high-cost loans. The service is employer-portable and funded by merchant interchange fees, enabling a no-interest, no-fee model. The goal is to empower 167 million U.S. workers, especially those living paycheck to paycheck, through partnerships with credit unions, community banks, and employers.

About Reset Financial Technologies

Simplify's Rating
Why Reset Financial Technologies is rated
C-
Rated C on Competitive Edge
Rated C on Growth Potential
Rated D+ on Differentiation

Industries

Data & Analytics

Consumer Software

Fintech

Financial Services

Company Size

1-10

Company Stage

Seed

Total Funding

$14.3M

Headquarters

Menlo Park, California

Founded

2022

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Simplify's Take

What believers are saying

  • Credit unions funded over two-thirds of the June 2026 seed round.
  • Six live pilots cover 1.2 million members and $17 billion assets.
  • Reported 27% higher deposits and 20% more interchange strengthen sales.

What critics are saying

  • Credit union concentration ties growth and financing to a narrow buyer set.
  • Visa, issuing banks, or regulators can restrict card and wage-access operations.
  • Interchange dependence exposes margins to routing changes and debit fee pressure.

What makes Reset Financial Technologies unique

  • Embedded EWA through credit unions keeps Reset inside trusted member relationships.
  • Dynamic limits use payroll and bank data, not static underwriting.
  • Employer-portable, fee-free card-and-app model reduces dependence on single jobs.

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Funding

Total Funding

$14.3M

Above

Industry Average

Funded Over

3 Rounds

Seed funding is usually the first official round after pre-seed, when a startup has a prototype or concept. It’s typically used to develop the product, test the market, and start building the team. Investors here are often angel investors or early-stage venture capitalists.
Seed Funding Comparison
Above Average

Industry standards

$3.3M
$2M
Netflix
$2.3M
Instacart
$3M
Robinhood
$6M
Reset Financial Technologies

Company News

VentureTech
Nov 12th, 2025
Reset Wins "Best of Show" at VentureTech 2025 with Embedded Earned Wage Access Platform

Reset wins "best of Show" at VentureTech 2025 with embedded Earned Wage Access platform. MENLO PARK, Calif. - (BUSINESS WIRE) - Reset, an embedded payments platform that enables credit unions to natively provide Earned Wage Access (EWA), announced winning "Best of Show" in the Main Stage Pitch Competition at VentureTech 2025. The annual conference, hosted by Curql and CUNA Strategic Services, brings together credit union executives and innovative fintech companies. "Reset is honored that we were awarded 'Best in Show'... and see it as a strong vote of confidence by the credit union industry. America needs the credit union movement now more than ever and we are excited to do our part to building the future together." Share Reset addresses a critical challenge: members are "soft switching" away from their credit union to neobanks and fintechs offering early pay access. Reset's EWA solution captures the member's direct deposit by giving members fee-free daily access to earned income. The credit union remains the financial home, while driving core deposit growth and premium interchange revenue. "Reset is honored that we were awarded 'Best in Show' in the Main Stage Pitch Competition and see it as a strong vote of confidence by the credit union industry," said Matt Dicou, CEO and Co-Founder of Reset. "America needs the credit union movement now more than ever, and we are excited to do our part building the future together." Jim Ryan, VP of Partnerships at Curql, shared: "The Reset team's passion for solving real consumer challenges was on full display at VentureTech. When families struggle to make ends meet, Reset's earned wage access provides a valuable tool to help them thrive, even in a tough economy." Why Reset is Doubling Down on Credit Unions Reset's innovative approach combines cutting-edge payment technology with automated cashflow budgeting, leveraging existing payment flows to make EWA as easy as swiping their existing credit union card. Reset's platform supports W-2 workers, gig earners, military personnel, and Social Security recipients - addressing the 77% of U.S. consumers wanting EWA from their financial institution. The solution embeds seamlessly into existing tech stack or deploys as a standalone proof of concept. Real-world results from credit union partners demonstrate Reset's impact. On average, Reset cardholders resulted in: * 27% increase in deposits to their credit union, strengthening account primacy * 36% higher checking account balances, meaning members are saving more * 20% more credit spend, earning more premium interchange revenue on everyday spend * 100% of surveyed members indicated Reset improves their financial stability "It bridges the gap between paydays...that's what Reset has meant to me and my finances! Lifesaver!" said one credit union member and Reset cardholder. Where to Find Reset Next Reset's innovation has gained recognition beyond VentureTech, with the company being one of only 7 fintechs selected nationwide for the Filene Research Institute's 2026 FiLab program. Credit unions participating in FiLab will leverage Reset's proof-of-concept deployment to test and validate an earned wage access solution for their members and/or employees. Learn more about Reset's involvement in the FiLab program. About Reset Reset empowers credit unions and community banks with embedded neobank capabilities, including Earned Wage Access, that help them become and stay the primary financial home. To learn more, visit www.getreset.co/flex About VentureTech VentureTech is the premier fintech showcase designed exclusively for credit unions, bringing together the industry's top innovators, leaders, and investors to accelerate technology adoption and collaboration. Since its inception, VentureTech has been a launchpad for fintech that are transforming financial services, helping credit unions stay competitive in a rapidly evolving landscape. For more information, visit myventuretech.com.

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