Reset Financial Technologies

Reset Financial Technologies

Earned-wage access card and budgeting app

Overview

Reset Financial Technologies provides a financial wellness platform centered on a Visa card and a companion app that gives daily access to earned wages by linking to payroll and bank data. The card's spending limit automatically adjusts to current income and spending, and the app offers budgeting and planning tools to help reduce reliance on high-cost loans. The service is employer-portable and funded by merchant interchange fees, enabling a no-interest, no-fee model. The goal is to empower 167 million U.S. workers, especially those living paycheck to paycheck, through partnerships with credit unions, community banks, and employers.

About Reset Financial Technologies

Simplify's Rating
Why Reset Financial Technologies is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Fintech

Financial Services

Company Size

1-10

Company Stage

Seed

Total Funding

$14.3M

Headquarters

Menlo Park, California

Founded

2022

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Simplify's Take

What believers are saying

  • June 2026 seed financing topped $8 million, funding sales and implementation hiring.
  • FiLab pilots with six credit unions span 1.2 million members across five states.
  • Reported 27% higher deposits and 20% more interchange revenue make renewals easier in 2026.

What critics are saying

  • H.R. 9330 advanced July 2026; federal EWA disclosures and fee limits will compress margins.
  • Chime, payday lenders, and payroll-card rivals attack Reset's same paycheck-to-paycheck customers immediately.
  • A failed 2026 pilot with six credit unions would freeze deployments and kill distribution.

What makes Reset Financial Technologies unique

  • Reset embeds daily earned-wage access inside credit unions and community banks, not employers.
  • June 2026 funding came mostly from customer credit unions, validating product-market fit.
  • Reset ties spending capacity to direct-deposit behavior, strengthening deposits and interchange economics.

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Funding

Total Funding

$14.3M

Above

Industry Average

Funded Over

3 Rounds

Seed funding is usually the first official round after pre-seed, when a startup has a prototype or concept. It’s typically used to develop the product, test the market, and start building the team. Investors here are often angel investors or early-stage venture capitalists.
Seed Funding Comparison
Above Average

Industry standards

$3.3M
$2M
Netflix
$2.3M
Instacart
$3M
Robinhood
$6M
Reset Financial Technologies

Company News

Finopotamus
Jun 8th, 2026
Reset raises $6 million seed round anchored by Credit Union customers to expand embedded Earned Wage Access platform.

Reset raises $6 million seed round anchored by Credit Union customers to expand embedded Earned Wage Access platform. * 5 hours ago More than two-thirds of the round comes from the credit unions Reset serves - a structure that reflects growing confidence in the company's approach to keeping members from drifting to neobanks MENLO PARK, Calif. - June 8, 2026 - Reset, an embedded earned wage access platform built for credit unions and community banks, today announced it has raised $6 million in seed funding, bringing total capital raised to more than $8 million. The round was anchored by credit union customers and strategic partners in the credit union and community banking space. Investors include Georgia's Own Credit Union, InTouch Credit Union, Chartway Credit Union, VyStar Credit Union, and WSECU - along with Curql, the leading strategic investment fund in the community financial institution industry with more than 160 credit union limited partners; CU Solutions Group (CUSG), the dedicated CUSO of the Michigan Credit Union League; and the Bankers Helping Bankers Fund, which counts approximately 30 community banks among its limited partners. Reset plans to invest in expanded sales and implementation capacity, deepen product development, and accelerate deployments currently underway. Customers Who Write the Check "When your customers lead your funding round, there is no clearer market signal," said Matt Dicou, CEO and co-founder of Reset. "These credit unions aren't just writing a check. They're making a decision about where they want to take their members, their institutions, and the credit union industry. They see that Chime and other neobanks are successfully recruiting people away from credit unions today. Our credit union partners already have trusted member relationships. We give them what they need to stay the primary financial home." "We're not just going to sit back and watch our members leave for neobanks," said Kent Lugrand, President and CEO, InTouch Credit Union. "Chime earned hundreds of millions in new revenue and acquired billions in new deposits in their first year offering earned wage access - and many of those deposits came from credit unions like ours. Partnering with Reset gives us the ability to fight back and stay relevant for the members who depend on us the most." Reset embeds directly into a financial institution's existing technology stack, allowing members to access their earned wages daily, fee-free, through a card issued by the credit union itself. The product is structured to grow direct deposit relationships: the more a member deposits with their institution, the more spending capacity they unlock. By using the latest card network technology, Reset helps credit unions generate premium credit interchange revenue on everyday spend, such as groceries, gas, and utility bills. Data from credit union case studies reflects the model's impact. On average, Reset cardholders show a 27% increase in deposits to their credit union, maintain checking account balances 36% higher than prior levels, and generate 20% more in credit interchange revenue for their institution. In post-launch member surveys, 100% of respondents said Reset had improved their financial stability. A Round Built Around Market Validation More than two-thirds of this round came directly from credit union customers - a strategic financing structure that the Reset team views as a strong statement of mission-alignment with the credit union industry. "Our members are already looking for this, and until now, they've had to turn to other options," said Kevan Williamson, CTO of Georgia's Own Credit Union. "Reset levels the playing field for our members. We invested because we've seen what it does for members' financial stability, and because we believe credit unions should be the ones offering it." Members should not have to wait days to access money they've already earned," said Rob Keatts, EVP and Chief Growth Officer at Chartway Credit Union. "Reset helps close that gap in a way that aligns with our purpose and works through the credit union rather than around it. That matters because the best innovation strengthens the member relationship." "What drew us to Reset is that they built an EWA solution around how members actually earn and spend. That commitment to meeting members where they are is what makes Reset stand out, and it's exactly what credit unions should be putting their name behind," said Scott Daukas, Chief Partnership Officer, One Washington Financial. Traction Behind the Announcement Reset has signed multiple multi-year enterprise contracts with credit unions, with revenue generated through a platform subscription, implementation services, and interchange revenue sharing with financial institution partners. In 2025, the company was voted Best in Show at VentureTech, an annual conference bringing together approximately 130 credit unions and fintech companies, and was selected for Curql's Spring 2025 Accelerate program. In early 2026, Reset was named one of only six fintechs chosen nationwide for the Filene Research Institute's FiLab program. Through FiLab, Reset is currently piloting with six credit unions representing 1.2 million members in five states and $17 billion in combined assets. A Founding Team with Skin in the Game All three of Reset's co-founders built this company from personal and lived experience and earned insights. Dicou has spent more than six years in earned wage access space, including previously leading Visa's EWA vertical in North America. Growing up, he watched his father work up to four jobs at a time. He funded his own college education by running a small business and later did handyman work on the side to help support his family. He later received an MBA from Stanford. "I wasn't building for any abstract reason," Dicou said. "I was building it for my dad. For people who work hard, show up every day, and still face the constant complexity of making ends meet amidst rigid pay cycles. We're making financial products that fit how people actually live - not how someone at a desk thinks they should." Co-founder and COO/CFO Wes Rodriguez is a first-generation American who spent nearly a decade working with lower-income communities in nonprofit leadership roles. He brings over 12 years of experience at the intersection of financial services and enterprise technology, starting on Wall Street at Evercore and serving as a corporate development lead at Salesforce, where he worked on $50 billion in M&A transactions as well as investments and partnerships. He holds an MBA from Stanford. Co-founder and CTO Brian Mascarenhas is also a first-generation American. He brings more than 20 years of experience building and scaling technology at startups, with deep roots in payments infrastructure, compliance, and financial inclusion. Before Reset, he played a central role in developing Upstart's core money-movement platform and helped scale the company's engineering organization from early-stage startup through its 2020 IPO. About Reset Reset helps credit unions and community banks become the primary financial home for their members and keep them there. Reset's Earned Wage Access platform gives accountholders fee-free daily access to earned income and automated cashflow budgeting, directly through their financial institution. The model drives core deposit growth, premium interchange revenue, and deeper member engagement for the institution, while giving working families a more stable financial foundation. To learn more, visit www.getreset.co.

FinancialContent
Jun 8th, 2026
Reset raises $6M seed funding from credit union customers to expand earned wage access platform

Reset, an earned wage access platform for credit unions and community banks, has raised $6 million in seed funding, bringing total capital raised to over $8 million. More than two-thirds of the round came from credit union customers, including Georgia's Own Credit Union, InTouch Credit Union, Chartway Credit Union, VyStar Credit Union and One Washington Financial. The platform embeds into financial institutions' technology stacks, allowing members to access earned wages daily through a credit union-issued card. Reset cardholders show a 27% increase in deposits, maintain checking balances 36% higher than previous levels and generate 20% more credit interchange revenue for their institutions. The company will use the funding to expand sales capacity, deepen product development and accelerate deployments. Reset was recently named to Filene Research Institute's FiLab programme and is piloting with six credit unions representing 1.2 million members.

CU Today
Feb 23rd, 2026
CUSG invests in Reset Financial Technologies, expands fee-free earned-wage access to credit unions

CUSG, a technology platform serving over 2,200 US financial institutions and 78 million members, has made a strategic investment in Reset Financial Technologies to expand fee-free earned-wage access to credit unions and community banks. Reset's platform enables workers to access earned wages daily without fees, differentiating itself from traditional providers that charge consumers or employers. The model aims to help financial institutions drive deposit growth and interchange revenue whilst competing against payday lenders and fintech alternatives. The partnership will initially focus on Michigan credit unions through collaboration with the Michigan Credit Union League. Reset's solution integrates with existing digital banking platforms and includes automated cashflow budgeting tools, allowing institutions to maintain direct deposit relationships whilst supporting member financial wellness.

VentureTech
Nov 12th, 2025
Reset Wins "Best of Show" at VentureTech 2025 with Embedded Earned Wage Access Platform

Reset wins "best of Show" at VentureTech 2025 with embedded Earned Wage Access platform. MENLO PARK, Calif. - (BUSINESS WIRE) - Reset, an embedded payments platform that enables credit unions to natively provide Earned Wage Access (EWA), announced winning "Best of Show" in the Main Stage Pitch Competition at VentureTech 2025. The annual conference, hosted by Curql and CUNA Strategic Services, brings together credit union executives and innovative fintech companies. "Reset is honored that we were awarded 'Best in Show'... and see it as a strong vote of confidence by the credit union industry. America needs the credit union movement now more than ever and we are excited to do our part to building the future together." Share Reset addresses a critical challenge: members are "soft switching" away from their credit union to neobanks and fintechs offering early pay access. Reset's EWA solution captures the member's direct deposit by giving members fee-free daily access to earned income. The credit union remains the financial home, while driving core deposit growth and premium interchange revenue. "Reset is honored that we were awarded 'Best in Show' in the Main Stage Pitch Competition and see it as a strong vote of confidence by the credit union industry," said Matt Dicou, CEO and Co-Founder of Reset. "America needs the credit union movement now more than ever, and we are excited to do our part building the future together." Jim Ryan, VP of Partnerships at Curql, shared: "The Reset team's passion for solving real consumer challenges was on full display at VentureTech. When families struggle to make ends meet, Reset's earned wage access provides a valuable tool to help them thrive, even in a tough economy." Why Reset is Doubling Down on Credit Unions Reset's innovative approach combines cutting-edge payment technology with automated cashflow budgeting, leveraging existing payment flows to make EWA as easy as swiping their existing credit union card. Reset's platform supports W-2 workers, gig earners, military personnel, and Social Security recipients - addressing the 77% of U.S. consumers wanting EWA from their financial institution. The solution embeds seamlessly into existing tech stack or deploys as a standalone proof of concept. Real-world results from credit union partners demonstrate Reset's impact. On average, Reset cardholders resulted in: * 27% increase in deposits to their credit union, strengthening account primacy * 36% higher checking account balances, meaning members are saving more * 20% more credit spend, earning more premium interchange revenue on everyday spend * 100% of surveyed members indicated Reset improves their financial stability "It bridges the gap between paydays...that's what Reset has meant to me and my finances! Lifesaver!" said one credit union member and Reset cardholder. Where to Find Reset Next Reset's innovation has gained recognition beyond VentureTech, with the company being one of only 7 fintechs selected nationwide for the Filene Research Institute's 2026 FiLab program. Credit unions participating in FiLab will leverage Reset's proof-of-concept deployment to test and validate an earned wage access solution for their members and/or employees. Learn more about Reset's involvement in the FiLab program. About Reset Reset empowers credit unions and community banks with embedded neobank capabilities, including Earned Wage Access, that help them become and stay the primary financial home. To learn more, visit www.getreset.co/flex About VentureTech VentureTech is the premier fintech showcase designed exclusively for credit unions, bringing together the industry's top innovators, leaders, and investors to accelerate technology adoption and collaboration. Since its inception, VentureTech has been a launchpad for fintech that are transforming financial services, helping credit unions stay competitive in a rapidly evolving landscape. For more information, visit myventuretech.com.

Axios
Feb 29th, 2024
Earned wage access startup Reset raises $2.3M

Reset offers workers access to wages without needing their employer to offer it as a benefit.

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