ResortPass

ResortPass

Day access to luxury hotel amenities

About ResortPass

Simplify's Rating
Why ResortPass is rated
A-
Rated B on Competitive Edge
Rated A on Growth Potential
Rated A on Rating Differentiation

Industries

Consumer Goods

Entertainment

Company Size

51-200

Company Stage

Series B

Total Funding

$36.4M

Headquarters

Santa Monica, California

Founded

2016

Overview

ResortPass allows people to access luxury hotel amenities for a day without needing to stay overnight. Users can enjoy features like pools, spas, and fitness centers at top hotels such as Ritz-Carlton and Four Seasons. The company partners with over 1,300 hotels to offer these day-use services, making it easy for both locals and visitors to experience premium amenities. Unlike traditional hotel stays, ResortPass focuses on providing flexible access to luxury experiences, which sets it apart from competitors. The goal of ResortPass is to enhance everyday life by making luxury experiences more accessible to everyone.

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Simplify's Take

What believers are saying

  • Growing trend of local, shorter escapes aligns with ResortPass's day access model.
  • Partnerships with brands like Smoothie King and Mastercard expand reach and customer incentives.
  • Hilton partnership for day pass packages boosts market presence across the Americas.

What critics are saying

  • Increased competition from new entrants like Daycation and DayPass in the day pass market.
  • Potential local community backlash over increased traffic and noise from day guests.
  • Economic downturns could reduce discretionary spending on luxury experiences, impacting revenue.

What makes ResortPass unique

  • ResortPass offers unique day access to luxury hotel amenities without overnight stays.
  • Partnerships with over 1,300 hotels, including Ritz-Carlton and Four Seasons, enhance credibility.
  • The platform connects locals and visitors to premium amenities, enhancing everyday luxury experiences.

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Funding

Total Funding

$36.4M

Below

Industry Average

Funded Over

4 Rounds

Series B funding is typically for startups that have proven their business model and need more funding to expand rapidly—often by entering new markets or adding more products. Investors are usually venture capital firms that specialize in later-stage investments.
Series B Funding Comparison
Below Average

Industry standards

$35M
$30M
Patreon
$45M
Linktree
$65M
Substack
$100M
ClickUp

Benefits

Health Insurance

Dental Insurance

Vision Insurance

Stock Options

401(k) Retirement Plan

Unlimited Paid Time Off

Commuter Benefits

Paid Parental Leave

Growth & Insights and Company News

Headcount

6 month growth

0%

1 year growth

0%

2 year growth

0%
PR Newswire
Nov 15th, 2024
Ilha'S Inspire Conference Set To Ignite Luxury Hospitality Innovation: Industry Leaders Converge In Las Vegas For 2025 Trends And Networking

PALM BEACH GARDENS, Fla., Nov. 15, 2024 /PRNewswire/ -- The International Luxury Hotel Association (ILHA) is excited to announce that its INSPIRE Luxury Hospitality Conference, set for December 4-5, 2024, at the Fontainebleau Las Vegas, is poised to be an unprecedented success. With excellent attendance figures and a star-studded lineup of industry leaders, the event promises to be the ultimate gathering for luxury hospitality professionals seeking to prepare for the challenges and opportunities of 2025

PR Newswire
Nov 8th, 2024
Ilha Inspire Conference Attracts Leaders In The Luxury Hotel Industry

PALM BEACH GARDENS, Fla., Nov. 8, 2024 /PRNewswire/ --The International Luxury Hotel Association (ILHA) is thrilled to announce that its highly anticipated INSPIRE Luxury Hospitality Conference, scheduled for December 4-5, 2024, at the prestigious Fontainebleau Las Vegas, is generating unprecedented excitement in the industry. As the premier event for luxury hospitality professionals, INSPIRE promises to deliver unparalleled networking opportunities, cutting-edge insights, and a platform for shaping the future of the sector.Expanded Speaker Lineup and New Panels

CityBiz
Jun 28th, 2024
Hilton West Palm Beach And ResortPass Unlock Day Pass Access To Private Cabanas, Resort Pool, And Vacation-Curated Programming

Hilton West Palm Beach has partnered with ResortPass, a leading day pass platform, to offer effortless public access to the hotel's palm tree-adorned tropical pool deck and resort-style amenities.

PR Newswire
Jun 27th, 2024
Resortpass Survey Finds Americans Want To Take More Local And Shorter Escapes During Summer

Americans hoping to take more vacations this summer; Only about 1 out of 3 employed Americans took all their PTO last yearNEW YORK, June 27, 2024 /PRNewswire/ -- ResortPass - the leading app for booking day access at luxury hotels - released the results of a survey conducted on their behalf by The Harris Poll, revealing changes in how Americans view their summer travel habits and leisure behavior. The survey found that 72% of Americans say they often wish they had more memorable summer outings once the season is over, likely in part because Americans only took 1.6 vacations, on average, last summer, while 70% of employed Americans (defined as those employed full-time) say that unless they're taking a trip, they just stay at home during PTO in the summer.However, there are several ways Americans may shift their behavior, including taking more vacations - 56% more, on average, than in 2023 - and making time for more frequent, shorter trips - 67% of Americans agree that taking more shorter trips is more restful than taking fewer, longer vacations and 85% of employed Americans say they feel recharged after taking only one day off of work. By fitting in more local escapes, Americans are nearly three times more likely to travel locally (within 100 miles) than internationally this summer (49% vs. 18%)."Consumers are realizing that if they rely only on long vacations for rest and relaxation, they won't make the most of their PTO and will be missing out on both the recharge and memorable experiences they can fit in by taking more regular brief escapes," said Michael Wolf, Chief Executive Officer at ResortPass. "Local getaways and daycations are becoming the new norm, and that's why the idea of day-guesting - using the hotel amenities without having to book an overnight stay - fits right into this trend."Full Survey FindingsTime OffOn average, Americans took 1.6 vacations last summer, but ideally Americans would like to take an average of 2.5 summer vacations70% of employed Americans typically hang out at home when they have time off during the summer and don't have any trips plannedOnly 36% of employed Americans say they took all their paid time off from work last year67% of Americans say taking more short vacations would be more restful than taking fewer longer vacations85% of employed Americans say they feel recharged after taking a day off of work83% of Americans say you can make better use of hotel amenities when you take vacations on dates when most people are not off workLeisureAmericans are nearly 3 times more likely to travel locally (within 100 miles) this summer than internationally (49% vs 18%)A majority of Americans may look back on the summer with regret, with 72% saying they "often wish they had more memorable summer outings once the season is over"51% of Americans say food tastes better poolside; 59% of Gen Z (ages 18-27) and millennials (ages 28-43) combined say thisThe top food Americans say is their favorite to eat poolside is ice cream (26%), followed by burgers (23%), pizza (19%) and chips & guacamole (18%); Salad was only 7%.Americans spent 7 days, on average, poolside last summer; 31% spent NO days poolside last summer.Survey MethodologyThe ResortPass Summer Survey was conducted by The Harris Poll from May 10-14, 2024 among 2,094 U.S. adults ages 18 and older, among whom 895 are employed full-time

PR Newswire
May 21st, 2024
Smoothie King Launches First Drink Served Over Ice--Sk Refreshers -- Launching The Brand Into A New Beverage Category

Select Purchases of Smoothie King Refreshers Come with a $50 ResortPass Credit to Stay Refreshed Poolside All Summer LongDALLAS, May 21, 2024 /PRNewswire/ -- Smoothie King, the world leader in smoothie innovation, today launched a new beverage category, SK Refreshers, a line of iced-cold, lightly caffeinated fresh fruit beverages. Following successful market tests in late 2023 and February 2024, SK Refreshers join menus nationwide as the brand's first-ever beverage served over ice. The launch also marks the first permanent menu layer for Smoothie King since the launch of Smoothie Bowls in April 2023.SMOOTHIE KING LAUNCHES FIRST DRINK SERVED OVER ICE—SK REFRESHERS — LAUNCHING THE BRAND INTO A NEW BEVERAGE CATEGORY SMOOTHIE KING LAUNCHES FIRST DRINK SERVED OVER ICE—SK REFRESHERS — LAUNCHING THE BRAND INTO A NEW BEVERAGE CATEGORYSK Refreshers pack a punch with ice-cold blends of real fruits and juice, plus Vitamin A and E antioxidants. Available in Pineapple Mango and Strawberry Guava, each flavor also comes in a lemonade version for an extra burst of sweetness. Naturally caffeinated with green coffee beans, SK Refreshers offer real energy without artificial flavors or preservatives and contain 10g or less of added sugar per 20oz serving."We're declaring it's a 'no bummer summer' with our summertime drink line-up that offers a burst of flavor with SK Refreshers and Lemonade Smoothies," said Marianne Radley, Chief Marketing Officer at Smoothie King. "Our SK Refreshers are made with real fruit, contain no artificial flavors or preservatives, and seriously taste like summer in a cup."In addition to the new beverage innovation, Smoothie King is partnering with hotel day access booking platform ResortPass to keep you refreshed all summer

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