Ridwell

Ridwell

Subscription-based door-to-door hard-to-recycle waste collection

Overview

Ridwell provides a subscription-based waste collection service that helps households recycle hard-to-recycle items. It offers door-to-door pickups every two weeks, picking up items like plastic film, batteries, light bulbs, and threads that are typically discarded. The collected waste is then recycled or reused by Ridwell's vetted partners. This makes recycling more convenient for households and keeps more material out of landfills. Ridwell differentiates itself by focusing specifically on hard-to-recycle items, offering a neighborhood-based, recurring pickup model, and building a community around waste reduction. The company’s goal is to reduce landfill waste and foster a culture of recycling and reuse.

About Ridwell

Simplify's Rating
Why Ridwell is rated
C+
Rated C on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Industrial & Manufacturing

Consumer Software

Social Impact

Company Size

51-200

Company Stage

Seed

Total Funding

$30.9M

Headquarters

Seattle, Washington

Founded

2019

Simplify Jobs

Simplify's Take

What believers are saying

  • Nationwide mail-in service expands addressable market beyond seven-state pickup footprint.
  • Happy Beetle acquisition in Denver enables higher-frequency pickups and service density.
  • Alaska Airlines partnership demonstrates B2B expansion into corporate waste reduction.

What critics are saying

  • TerraCycle's free shipping model directly undercuts Ridwell's subscription convenience premium.
  • Teamsters unionization across five states increases labor costs, pressuring thin margins.
  • Municipal curbside programs now accept multi-layer plastics, eliminating Ridwell's core differentiation.

What makes Ridwell unique

  • Door-to-door pickup eliminates customer trips to specialized recycling facilities.
  • Processes 200+ material types curbside programs reject, including multi-layer plastics.
  • Transparent partner network shows customers exactly where items are reused or recycled.

Help us improve and share your feedback! Did you find this helpful?

Funding

Total Funding

$30.9M

Above

Industry Average

Funded Over

0 Rounds

Benefits

Flexible Work Hours

Health Insurance

Dental Insurance

Vision Insurance

Parental Leave

401(k) Retirement Plan

Life Insurance

Disability Insurance

Growth & Insights and Company News

Headcount

6 month growth

-2%

1 year growth

-2%

2 year growth

-1%
Specialty Food Association
Jan 21st, 2026
Clif Family Relaunches Organic Nut Mix Line with Gluten Free Certification and Enhanced Sustainability

Clif Family relaunches Organic Nut mix line with Gluten Free certification and enhanced sustainability. New chef-driven recipes, cleaner ingredients, and eco-conscious packaging deliver better-for-you snacks with a lower environmental footprint January 20, 2026 - St. Helena, Calif. - Clif Family Winery & Farm is proud to announce the relaunch of its complete line of organic nut mixes, now featuring Gluten Free Certified Organic (GFCO) certification, upgraded recipes crafted by Executive Chef Magnus Young, and more sustainable packaging designed to reduce environmental impact. All six varieties have been reformulated with a focus on flavor, ingredient quality, and nutritional enhancement, while meeting rigorous new certification standards. The relaunch reflects Clif Family's ongoing commitment to creating products that are better for people and the planet. "We approached these the same way we do any recipe coming out of our kitchen - starting with flavor first," said Magnus Young, Executive Chef at Clif Family. "We're always thinking about how our food shows up at the table, whether it's alongside a glass of our wine or worked into a recipe, so that meant rethinking every seasoning, every ingredient, and really dialing in something that's simply delicious and meant to be shared." The reformulated nut mixes feature several significant improvements. All six offerings now carry official Gluten Free Certified Organic certification, meeting the growing demand from consumers who shop gluten free due to celiac disease, gluten sensitivity, or to accommodate others with dietary restrictions. The new recipes also feature cleaner ingredient formulations throughout the line. By replacing refined sugars with organic coconut sugar, all products now contain just 1-2 grams of sugar per serving, aligning with consumer demand for healthier snack options. In partnership with EcoEnclose of Louisville, Colorado, Clif Family has transitioned to new 4-ounce pouches made with 33-90% post-consumer recycled (PCR) content. Independent sustainability analysis revealed significant environmental benefits compared to the previous packaging: * 25% reduction in energy demand * 22% reduction in carbon emissions * 23% reduction in water use "This packaging change represents a meaningful step forward in our sustainability journey," said Sarah Richmond, Director of Operations and Sustainability at Clif Family. "By incorporating post-consumer recycled content, we're significantly reducing our environmental footprint while maintaining the quality and freshness our customers expect." Clif Family has implemented a Take Back program through their partnership with Ridwell, giving customers a convenient way to recycle the new pouches. The new Gluten Free Certified Organic Nut Mixes are available at Erewhon, Bubble Goods, Our Farms and directly from the Clif Family website. In 2004, Clif Bar co-creators Gary Erickson and Kit Crawford embarked on a new venture, founding Clif Family Winery & Farm based on their shared commitment to crafting delicious, small-batch food and wine while prioritizing the well-being of people, the planet, and the community. Guided by a dedication to the highest quality with the lowest environmental impact, Clif Family is a certified B Corp committed to organic food and farming, sustainable production, zero waste, and conserving and restoring our natural resources. Our portfolio includes organically farmed Napa Valley wines and specialty foods, including a Napa Nash Hot Sauce, Savory Nut Mixes, Fruit Preserves, Wine Jellies and Extra Virgin Olive Oil. Clif Family farms 90 acres of organic vineyards and a 10-acre vegetable garden, olive grove and fruit orchard in the Napa Valley.

Alaska Air Group
Nov 15th, 2024
Seattle's Ridwell Partners with Alaska Airlines to Reduce Waste on Flights

As a member of our Green Team business resource group, she was excited to take part in Alaska Airlines' first feasibility test in partnership with Ridwell, aimed at reducing inflight waste headed to landfills.

Seattle Public Schools
Oct 25th, 2024
Ridwell Plastic Film Recycling Drive, Nov 1st

Ridwell will partner with Trex to turn it into decking planks!

MyBurbank.com
Jun 24th, 2024
Ridwell Expands to Burbank, Strengthening Commitment to Sustainability in Greater Los Angeles

Ridwell expands to Burbank, strengthening commitment to sustainability in Greater Los Angeles.

Oregon Business
Jun 14th, 2024
Fighting a Plastic Planet

In response, Ridwell partnered with HydroBlox, a Pennsylvania-based company that turns multilayer plastic, including coffee bags, into composite drainage materials for landscaping use.

Recently Posted Jobs

Sign up to get curated job recommendations

Ridwell is Hiring for 5 Jobs on Simplify!

Find jobs on Simplify and start your career today

Don't see your dream role? Check out thousands of other roles on Simplify. Browse all jobs →