Overview

Ripple Street creates a platform that helps brands run word-of-mouth campaigns by connecting them with consumers who are willing to host house parties, try full-sized products, and share their experiences. How it works: brands access Ripple Street to recruit hosts and audiences, coordinate events, and distribute products for trial. The hosts run real-world events where attendees sample items and provide feedback, which Ripple Street collects to generate insights and authentic consumer impressions. Revenue comes from brands paying for platform access and the ability to reach targeted audiences through these hosted events. Ripple Street differentiates itself by focusing on experiential, in-person product discovery and feedback rather than traditional advertising, leveraging social experiences and peer recommendations to drive engagement. The company's goal is to help brands build word-of-mouth buzz and gain practical consumer insights from real-world trials.