Roblox

Roblox

Virtual platform for user-generated experiences

About

Roblox operates a virtual platform where users can learn, work, play, and socialize. The platform is built around a community of developers and creators who use Roblox Studio, a user-friendly design tool, to create engaging multiplayer experiences. It primarily targets audiences under the age of 18, making it one of the leading entertainment platforms for this age group, as shown by its high monthly visits and user engagement. Unlike many other platforms, Roblox focuses on user-generated content, allowing millions of new users to join each month, often through recommendations from friends. The company generates revenue through in-platform purchases and subscriptions, creating a thriving ecosystem for both users and creators.

Company Stage

IPO

Employees

5,001-10,000

Industries

Consumer Software, Entertainment, Gaming

Total Funding

$897.6M

Headquarters

San Mateo, California

Founded

2004


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Simplify's Take

What believers are saying

  • Roblox's partnerships in educational gaming enhance its appeal to socially conscious users.
  • Offering 25% more currency for web purchases boosts direct sales and user engagement.
  • Strong investor confidence is evident from significant investments by major financial entities.

What critics are saying

  • Emerging competitors like MapleStory Worlds could divert users and developers from Roblox.
  • Tensions with app store providers may arise from Roblox's new currency strategy.
  • Resurgence of platforms like Minecraft and Fortnite challenges Roblox's market share.

What makes Roblox unique

  • Roblox offers a unique platform for user-generated 3D experiences and multiplayer games.
  • Roblox Studio empowers developers with intuitive tools for creating immersive digital content.
  • Roblox's focus on under-18 audiences sets it apart in the gaming industry.

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Growth & Insights
Headcount

6 month growth

0%

1 year growth

-1%

2 year growth

0%

Benefits

Benefits and Perks - The health and well-being of our employees and their families is our top priority. We offer robust and comprehensive programs with variety to best meet your needs.

Well-Being Benefits - With flexible time off and a bi-annual, company-wide spring/summer recharge, Roblox knows how to balance working hard with winding down.

Financial Benefits - Competitive compensation packages, 401(k) matching, and flexible share incentives that let you choose how to share in our success.

Health and Wellness - Comprehensive medical, dental, and vision benefits, family planning resources, and 12 weeks off for all new parents.

Flexible Workplace - Our hybrid work schedule balances working onsite and working remotely. Enjoy daily lunch and an in-house fitness center when working from our San Mateo headquarters.

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