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About
Roblox operates a virtual platform where users can learn, work, play, and socialize. The platform is built around a community of developers and creators who use Roblox Studio, a user-friendly design tool, to create engaging multiplayer experiences. It primarily targets audiences under the age of 18, making it one of the leading entertainment platforms for this age group, as shown by its high monthly visits and user engagement. Unlike many other gaming platforms, Roblox focuses on user-generated content, allowing millions of new users to join each month, often through recommendations from friends. The company generates revenue through in-platform purchases and subscriptions, creating a thriving ecosystem for both users and creators.
Company Stage
IPO
Employees
5,001-10,000
Industries
Consumer Software, Entertainment, Gaming
Total Funding
$897.6M
Headquarters
San Mateo, California
Founded
2004
Simplify's Take
What believers are saying
- Roblox's collaboration with media companies enhances user engagement and attracts new audiences.
- New parental controls improve safety, boosting user trust and retention.
- The growing digital gift card market presents expansion opportunities for Roblox.
What critics are saying
- Competition from Minecraft and Fortnite could reduce user engagement on Roblox.
- New safety features may not fully address critics' concerns, impacting reputation.
- Offering more currency outside app stores could strain relationships with Apple and Google.
What makes Roblox unique
- Roblox offers a unique platform for user-generated 3D experiences.
- Roblox Studio empowers developers to create immersive multiplayer experiences.
- Roblox primarily targets audiences under 18, a key demographic for growth.
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6 month growth
↑ 12%1 year growth
↑ 23%2 year growth
↑ 63%Benefits
Benefits and Perks - The health and well-being of our employees and their families is our top priority. We offer robust and comprehensive programs with variety to best meet your needs.
Well-Being Benefits - With flexible time off and a bi-annual, company-wide spring/summer recharge, Roblox knows how to balance working hard with winding down.
Financial Benefits - Competitive compensation packages, 401(k) matching, and flexible share incentives that let you choose how to share in our success.
Health and Wellness - Comprehensive medical, dental, and vision benefits, family planning resources, and 12 weeks off for all new parents.
Flexible Workplace - Our hybrid work schedule balances working onsite and working remotely. Enjoy daily lunch and an in-house fitness center when working from our San Mateo headquarters.
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