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About
Roblox operates a virtual platform where users can learn, work, play, and socialize. The platform is built around a community of developers and creators who use Roblox Studio, a user-friendly design tool, to create engaging multiplayer experiences. It primarily targets audiences under the age of 18, making it one of the leading entertainment platforms for this age group, as shown by its high monthly visits and user engagement. Unlike many other gaming platforms, Roblox focuses on user-generated content, allowing millions of new users to join each month, often through recommendations from friends. The company generates revenue through in-platform purchases and subscriptions, creating a thriving ecosystem for both users and creators.
Company Stage
IPO
Employees
5,001-10,000
Industries
Consumer Software, Entertainment, Gaming
Total Funding
$897.6M
Headquarters
N/A
Founded
2004
Simplify's Take
What believers are saying
- Roblox's partnerships with high-profile brands create diverse revenue streams and enhance its cultural relevance.
- The platform's focus on emerging game genres and localized content offers significant growth opportunities for developers and creators.
- Roblox's continuous innovation, such as the introduction of real-world commerce through virtual kiosks, keeps it at the forefront of the metaverse trend.
What critics are saying
- The highly competitive nature of the gaming and metaverse sectors could pressure Roblox to continuously innovate to maintain its market position.
- Dependence on user-generated content may lead to inconsistent quality and potential moderation challenges.
What makes Roblox unique
- Roblox's unique blend of user-generated content and immersive experiences sets it apart from traditional gaming platforms.
- The platform's ability to attract major brands like Coach, Vans, and e.l.f. for virtual collaborations highlights its strong appeal and market influence.
- Roblox's advanced analytics tools for developers provide a competitive edge by enabling more efficient growth and user engagement strategies.
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6 month growth
↑ 13%1 year growth
↑ 17%2 year growth
↑ 61%Benefits
Benefits and Perks - The health and well-being of our employees and their families is our top priority. We offer robust and comprehensive programs with variety to best meet your needs.
Well-Being Benefits - With flexible time off and a bi-annual, company-wide spring/summer recharge, Roblox knows how to balance working hard with winding down.
Financial Benefits - Competitive compensation packages, 401(k) matching, and flexible share incentives that let you choose how to share in our success.
Health and Wellness - Comprehensive medical, dental, and vision benefits, family planning resources, and 12 weeks off for all new parents.
Flexible Workplace - Our hybrid work schedule balances working onsite and working remotely. Enjoy daily lunch and an in-house fitness center when working from our San Mateo headquarters.
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