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Roku operates in the streaming television market, providing a variety of products such as Roku-branded TVs, streaming players, and audio equipment. Their products are powered by a specialized operating system that enhances the home theater experience. Roku also creates exclusive content through Roku Originals, which is available on The Roku Channel, a free streaming service that reaches around 80 million households. Unlike many competitors, Roku's business model combines hardware sales with advertising revenue and content distribution, allowing them to generate income from both product sales and ad-supported streaming services. The company's goal is to deliver an accessible and enjoyable streaming experience for consumers.
Company Stage
IPO
Employees
1,001-5,000
Industries
Consumer Software, Consumer Goods, Entertainment
Total Funding
$241M
Headquarters
San Jose, California
Founded
2002
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Unlimited vacation days
Medical, wellness, and financial benefits
Free snacks and access to fitness center at headquarters
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