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Rollbar

Error monitoring and incident management platform

Overview

Rollbar is an error monitoring platform for SMB+ teams. It collects error data from applications, groups related errors, and shows where and how often issues occur to help with triage and reproducing bugs. It provides real-time alerts, dashboards, and incident context so engineers can fix problems quickly and learn from trends. Its goal is to help small and mid-sized teams reduce mean time to recovery and improve software reliability by continuously catching and addressing production errors.

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About Rollbar

Simplify's Rating
Why Rollbar is rated
C+
Rated C on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Data & AnalyticsEnterprise Software

Company Size

11-50

Company Stage

Series B

Total Funding

$18.4M

Headquarters

San Francisco, CA

Founded

2012

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What believers are saying

  • October 2025 Session Replay GA adds replay-to-error context and 1,000 free replays per account.
  • May 2026 dashboard changes keep versions, deploys, and errors visible together for faster triage.
  • GitLab support and earlier Samebug acquisition widen developer workflow integration and source-code linkage.

What critics are saying

  • Datadog and Sentry bundle adjacent observability workflows, pressuring Rollbar renewals through 2027.
  • Session Replay pricing and privacy controls face scrutiny as buyers standardize on one vendor.
  • If AI-assisted workflows commoditize, Rollbar becomes a feature, not a platform, by 2028.

What makes Rollbar unique

  • Rollbar’s 2026 platform unifies errors, session replay, and deploy health in one workflow.
  • Automation-Grade Grouping uses machine learning trained on billions of errors to cut alert noise.
  • Open-source MCP lets AI tools inspect replays and generate reproductions, tests, and fixes.

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Funding

Total Funding

$18.4M

Below

Industry Average

Funded Over

6 Rounds

Series B funding is typically for startups that have proven their business model and need more funding to expand rapidly—often by entering new markets or adding more products. Investors are usually venture capital firms that specialize in later-stage investments.
Series B Funding Comparison
Below Average

Industry standards

$35M
$30M
$45M
$65M
$100M

Growth & Insights and Company News

6 month growth

0%

1 year growth

0%

2 year growth

0%
PR Newswire
Oct 22nd, 2025
Rollbar Announces General Availability of Session Replay

Rollbar announces general availability of Session Replay. News provided by. Developer-first replay, linked to errors, with flexible capture controls, privacy safeguards, and AI analysis via open-source MCP - 1,000 free replays for every account. SAN FRANCISCO, Oct. 22, 2025 /PRNewswire/ - Rollbar today announced the general availability of Session Replay, a developer-first way to see exactly what users saw at the moment an error occurred, without leaving the Rollbar workflow. Replays appear alongside each error occurrence to accelerate root-cause analysis and validation of fixes. Unlike standalone replay tools, Rollbar Session Replay is integrated directly into Rollbar's error monitoring and telemetry. Teams can choose when and how to capture sessions by error level, path, or custom events, and control how many seconds before and after an incident are recorded. A new Replay List also supports capturing all sessions when deeper flow analysis is needed. Rollbar Session Replay ships with built-in privacy controls, including configurable PII scrubbing and the ability to delete replays individually or in batch. Each full-page replay is enriched with linked console events, network calls, and logs, with minimal performance impact. Rollbar has also made replay context available in AI coding tools through its open-source MCP integration, allowing AI agents to review a session alongside the error payload, surface insights, generate tests that reproduce the user's path, and even code a fix for the issue. "Developers shouldn't have to guess how an error happened," said Brian Rue, co-founder and CEO of Rollbar. "Session Replay gives you, and your AI, the user's experience and the technical facts, together in one place, so you can fix faster and ship with confidence." Session Replay is available today for all Rollbar customers. Every account starts with 1,000 free replays (higher limits on paid plans). Getting started takes minutes: update to the latest JavaScript SDK and follow the docs to enable capture. See the launch blog for details. About Rollbar Rollbar helps engineering teams find, fix, and prevent errors in real time so they can deliver better software, faster. Learn more at rollbar.com. SOURCE Rollbar

Tech in Asia
May 11th, 2023
The Firm That’S Improving Database Management For Digital Services Like Alipay, Gcash

Back in 2010, Ant Group was seeing its business grow rapidly, but the company was also in a conundrum. Alipay – the tech major’s digital payments app – was thriving, with more than 500 million registered users making daily transactions of around US$376 million (2.6 billion yuan).Photo credit: Ant GroupWith the app leading China’s e-wallet space, ecommerce events like Singles’ Day naturally translated into millions of transactions processed via Alipay. In turn, this meant the firm’s database was receiving scores of queries – far more than it could handle. A query works by sending a message to the system, instructing it to take an action such as retrieving a piece of information to process a transaction. Because Alipay’s database was built on a common monolithic structure, it faced regular bottlenecks, including occasional downtimes on various services and an inability to deal with a high volume of queries all at once

AiThority
Jul 21st, 2022
Rollbar Secures $11 Million Series B To Help Teams Release More Often

Rollbar, provider of real-time error monitoring Software as a Service, announces $11 million in Series B funding.

ProgrammableWeb
Apr 27th, 2022
Rollbar Inc. launches additions and updates to collection of SDKs

Rollbar, a real-time error monitoring service, has announced new additions and updates to its collection of SDKs for expedited development on the Platform.

SD Times
Dec 2nd, 2021
Rollbar, Inc. launched Adaptive Alerts on Dec 2nd 21'.

Rollbar, a provider of real-time error monitoring software-as-a-service, today announced Adaptive Alerts.

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