Roo

Roo

Specialized job-matching platform for veterinarians

Overview

Roo.vet connects veterinarians and veterinary technicians with animal hospitals and clinics through a specialized job marketplace that works like a dating app for work. Users can browse shifts and short-term assignments, trying different hospitals in real-world settings to assess fit before committing to a longer-term role. The platform generates revenue by facilitating matches—likely via subscriptions or commissions from both veterinary professionals and employers—and by offering resources tailored to relief vets, such as guidance on tax filing, legal protections, and financial planning for independent contractors. Roo.vet differentiates itself by emphasizing trial-based job matching and flexible shift work, addressing the critical importance of team dynamics and work environment in veterinary satisfaction and performance. The goal is to make hiring more efficient and effective, improve job satisfaction, and increase retention in the veterinary services market.

About Roo

Simplify's Rating
Why Roo is rated
C+
Rated B on Competitive Edge
Rated B on Growth Potential
Rated D+ on Differentiation

Industries

Enterprise Software

Healthcare

Company Size

501-1,000

Company Stage

Late Stage VC

Total Funding

$16.6M

Headquarters

San Francisco, California

Founded

2018

Get referred to Roo

See people who can refer or advise you

Simplify Jobs

Simplify's Take

What believers are saying

  • July 22, 2026 Analytics Center deepens hospital lock-in with coverage and cancellation data.
  • May 29, 2026 Roo Uni widens top-of-funnel before veterinary students graduate.
  • July 16, 2026 hospital pricing keeps adoption friction low across single-site and enterprise accounts.

What critics are saying

  • June 2026 Tracxn lists 109 competitors; Roo ranks ninth with $2.9 million funding.
  • Roo's contractor model invites misclassification enforcement and retroactive wage claims by 2027.
  • Zero upfront costs and no minimums commoditize shifts, squeezing take rates and retention.

What makes Roo unique

  • July 22, 2026 Analytics Center gives hospitals network-wide relief-staffing visibility.
  • May 29, 2026 Roo Uni spans 800 hospitals across 47 states.
  • Roo reports four million relief hours and 100,000-plus job opportunities.

Help us improve and share your feedback! Did you find this helpful?

Funding

Total Funding

$16.6M

Above

Industry Average

Funded Over

2 Rounds

Late VC funding comparison data is currently unavailable. We're working to provide this information soon!
Late VC Funding Comparison
Coming Soon

Benefits

Health Insurance

401(k) Retirement Plan

Unlimited Paid Time Off

Paid Maternity/Paternity and reproductive care leave

Home Office Stipend

Professional Development Budget

Wellness Program

Growth & Insights and Company News

Headcount

6 month growth

1%

1 year growth

0%

2 year growth

2%
Veterinary Practice News
Jul 22nd, 2026
New analytics platform bolsters veterinary workforce management.

New analytics platform bolsters veterinary workforce management. The tool, launched by Roo, is designed to give veterinary hospital leaders network-wide data on shift coverage, cancellations, utilization, and staffing gaps. July 22, 2026 Roo has launched Analytics Center, a data platform intended to help veterinary hospitals assess relief staffing performance across individual practices and multi-location networks. The San Francisco-based veterinary workforce platform says the tool provides information on shift fill rates, cancellations, relief-staffing productivity, utilization, and potential coverage gaps. The platform is now available to Roo's hospital users. Relief veterinarians and veterinary technicians are commonly used by practices to address staffing shortages, fluctuating appointment demand, employee absences, and capacity constraints. However, evaluating the operational impact of relief staffing can be difficult, particularly for organizations managing multiple locations with different staffing needs. "One of the biggest challenges practices face is simply not having visibility. For years, practices have relied on relief professionals to keep their hospitals running and protect their teams from burnout, but they've never really had a way to measure whether those staffing decisions were actually driving the outcomes they wanted," Charlotte Weir, VP of Partnerships at Roo, says in an exclusive Q&A with Veterinary Practice News. The company reports facilitating more than four million hours of relief coverage. It plans to use that history to provide hospitals with a broader view of staffing patterns, rather than limiting analysis to individual shift bookings. "When you're managing one hospital, it's challenging enough. When you're overseeing dozens (or even hundreds) of locations, it becomes nearly impossible to know what's working and where opportunities exist. Some of our largest enterprise accounts book well over 100 relief shifts a year across their networks, yet until now they've largely been making staffing decisions based on instinct rather than data," says Weir. According to Weir, the Analytics Center allows organizations to compare performance among locations and identify recurring patterns, including sites that experience lower shift-fill rates or higher cancellation activity. Such information could help leaders adjust schedules, direct relief resources to locations with greater need, and plan coverage earlier. "The metrics that matter are the ones that tell the story behind your workforce," says Weir. "With the Analytics Center, hospitals can track relief staffing metrics like shift fill rates, cancellation trends, staffing gaps, utilization across locations, and overall relief productivity, all of which help leaders understand where they're thriving and where they need to adjust." The launch comes as veterinary practices continue to contend with workforce pressures while seeking to maintain access to care, support employee well-being, and manage operational costs. "I think we're entering a really exciting chapter for veterinary medicine. The workforce challenges we face aren't going away overnight, but the way we respond to them is evolving," Weir tells Veterinary Practice News. "Data gives us the ability to be proactive instead of reactive, and we can better understand staffing trends, predict needs before they become problems, and build healthier, more sustainable hospitals."

Recruiting Headlines
Aug 19th, 2025
New Externship Platform Launches for Veterinary Students

SAN FRANCISCO - Roo, the leading veterinary relief platform, today announced the official launch of Roo Uni - the industry's first and only centralized platform where vet students can search and directly apply to externships.

PR Newswire
Jun 8th, 2023
Roo Surpasses 4,000 Veterinary Professionals As Ceo Chooses New Leader To Scale The Platform To The Next Level

SAN FRANCISCO, June 8, 2023 /PRNewswire/ -- Roo, the leading marketplace for veterinary staffing solutions, is pleased to have surpassed over 4,000 hospitals, veterinarians and veterinary technicians utilizing Roo for their staffing needs, and earning steady wages on a full-time or part-time basis. This achievement firmly establishes its position as a key player in the industry. As Roo gains significant traction, it also announces the appointment of Danny Leffel as its new Chief Executive Officer. Lisa Hu, who co-founded Roo and has been serving as the CEO since 2019, will transition into the role of Strategic Advisor. The transition follows a significant milestone for Roo.Through its substantial user traction and innovative approach, Roo has successfully generated more than 100,000 employment opportunities for veterinary professionals. This exceptional model has facilitated Roo's rapid growth and enabled them to cater to an ever-expanding number of hospitals

Intelligence360 News
Sep 26th, 2022
San Francisco California Based Roo Veterinary Is Raising $10,999,999.00 In New Equity Investment.

San Francisco, CA – According to filings with the U.S. Securities and Exchange Commission, Roo Veterinary is raising $10,999,999.00 in new funding. Sources indicate as part of senior management Chief Executive Officer, Lisa Hu played a key role in securing the recent investment and it will aid in aggressively expanding the company, as well as broaden and accelerate product development. About Roo Veterinary

Recently Posted Jobs

Sign up to get curated job recommendations

There are no jobs for Roo right now.

Find jobs on Simplify and start your career today

We update Roo's jobs every few hours, so check again soon! Browse all jobs →