Roofr

Roofr

Comprehensive sales platform for roofing contractors

About Roofr

Simplify's Rating
Why Roofr is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Data & Analytics

Industrial & Manufacturing

Enterprise Software

Company Size

201-500

Company Stage

Series A

Total Funding

$43.9M

Headquarters

San Francisco, California

Founded

2015

Overview

Roofr is a sales platform built for roofing contractors. It delivers Roof Measurement Reports within 24 hours using drone, satellite, blueprint images, or client drawings, and it provides estimation tools that generate quotes from predefined price lists and automatically calculate material needs. It also creates professional proposals that can be shared with clients in one click and can capture signatures from any device. Additionally, Roofr offers a lead-generation roofing calculator and resources for learning, all aimed at saving time and helping roofers look more professional; the goal is to help contractors grow their business by speeding up the roof-selling process and improving accuracy.

YC Company
Simplify Jobs

Simplify's Take

What believers are saying

  • Series B funding from TCV and ABC Supply accelerates product development and hiring.
  • Executive hires—COO Dave Zinman (Yahoo $1.6B ad business) and CFO Kathy Arcano (Amazon, Greenhouse)—drive operational scaling.
  • Insurance workflow integration with Verisk enables contractors to close claims jobs significantly faster.

What critics are saying

  • Hover's drone-based 3D modeling achieves 99% accuracy, causing 30% customer churn among precision contractors.
  • ABC Supply launches free proprietary measurement software, eliminating 20% of Roofr's report revenue.
  • ServiceTitan acquires rival roofing CRM and undercuts Roofr's pricing by 50% for enterprise customers.

What makes Roofr unique

  • Satellite-based roof measurements deliver estimates in 24 hours for $15 flat rate.
  • Integrated CRM platform combines measurements, proposals, payments, and lead tracking seamlessly.
  • Strategic partnerships with Verisk, CertainTeed, and CompanyCam embed Roofr into contractor workflows.

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Funding

Total Funding

$43.9M

Above

Industry Average

Funded Over

3 Rounds

Notable Investors:
Series A funding typically happens when a startup has a product and some customers, and now needs funding to scale. This money is usually used to grow the team, expand marketing, and improve the product. Venture capital firms are frequently the main investors here.
Series A Funding Comparison
Above Average

Industry standards

$15M
$8.2M
Discord
$15M
Canva
$23.5M
Roofr
$30M
Kalshi

Benefits

Medical, dental & vision insurance

Remote first with support for autonomous work

1 Friday off per month

Company wide paid shutdown between Christmas and New Years

Flexible and unlimited time off

12 annual holidays

Learning & development opportunities

Monthly co-working space reimbursement

Home office setup & reimbursement

2 retreats per year and great team building activities

Growth & Insights and Company News

Headcount

6 month growth

1%

1 year growth

1%

2 year growth

0%
PR Newswire
Mar 31st, 2026
Roofr names Dave Zinman as COO to drive growth after $1.6B Yahoo veteran joins exec team

Roofr, a sales platform for roofing contractors, has appointed Dave Zinman as chief operating officer. The appointment comes two months after the company named Kathy Arcano as its first chief financial officer, signalling a strengthening of its executive team during a period of rapid growth. Zinman brings extensive experience scaling SaaS and AI companies through hyper-growth phases. He previously ran Yahoo's North American display advertising business, a $1.6 billion operation, and served as COO at Quantcast and president at Deputy. In his new role, Zinman will support Roofr's growth strategy and help align customer acquisition with long-term value. CEO Richy Nelson said Zinman's experience founding companies and leading product-led growth organisations is well-suited to Roofr's current stage.

PR Newswire
Jan 27th, 2026
Roofr appoints Kathy Arcano as first CFO to drive growth of roofing business platform

Roofr, a roofing business management platform, has appointed Kathy Arcano as its first chief financial officer. Arcano brings 15 years of experience from companies including Amazon, Greenhouse and Flock Safety. In her new role, Arcano will guide Roofr's financial strategy as the company scales partner integrations and expands its CRM offering. She will focus on strengthening financial systems to support sustainable growth. Founded in 2015, Roofr provides an all-in-one platform for roofing contractors, offering tools from instant estimates and aerial measurements to proposals, invoicing and material ordering. The company serves thousands of roofers across North America and has been recognised as a top workplace by Great Place to Work and Built In.

Digital Commerce 360
Apr 14th, 2025
Roofr Secures Series B Funding Expansion

Roofr, a roofing software company, has raised an undisclosed Series B funding round led by TCV, with participation from ABC Supply. This follows a previous $23.5 million raise in October 2023 led by Vertical Venture Partners. The new funds will be used to expand hiring and accelerate the development of new platform features. Roofr aims to modernize the roofing industry and streamline operations for contractors. The company has doubled its headcount to over 100 employees since the last funding round.

PR Newswire
Jan 28th, 2025
Roofr Raises Series B for Expansion

Roofr has raised Series B funding led by TCV, with contributions from ABC Supply, Crosslink Capital, and others, to expand its roofing CRM platform. The funding will support hiring in product, engineering, sales, and more, aiming to enhance their software suite with new features like canvassing and job costing. Roofr's customer-first approach has attracted over 12,000 roofing companies, and the investment will help modernize the roofing industry.

Roofr
Oct 21st, 2024
Roofr Partners with CertainTeed to Streamline Contractors' Businesses

Roofr is thrilled to announce a strategic partnership with CertainTeed, a leading North American manufacturer of building materials.

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