Roofr

Roofr

Comprehensive sales platform for roofing contractors

Overview

Roofr is a sales platform built for roofing contractors. It delivers Roof Measurement Reports within 24 hours using drone, satellite, blueprint images, or client drawings, and it provides estimation tools that generate quotes from predefined price lists and automatically calculate material needs. It also creates professional proposals that can be shared with clients in one click and can capture signatures from any device. Additionally, Roofr offers a lead-generation roofing calculator and resources for learning, all aimed at saving time and helping roofers look more professional; the goal is to help contractors grow their business by speeding up the roof-selling process and improving accuracy.

YC Company

About Roofr

Simplify's Rating
Why Roofr is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Data & Analytics

Industrial & Manufacturing

Enterprise Software

Company Size

201-500

Company Stage

Series A

Total Funding

$43.9M

Headquarters

San Francisco, California

Founded

2015

Get referred to Roofr

See people who can refer or advise you

Simplify Jobs

Simplify's Take

What believers are saying

  • TCV-backed Series B expansion and ABC Supply participation strengthen hiring and channel leverage.
  • March 2026 CFO Kathy Arcano and COO Dave Zinman signal tighter operating discipline.
  • Roofr’s free tier and lower-priced ESX add-on improve adoption among small roofing contractors.

What critics are saying

  • EagleView and Pictometry’s Delaware patent fight remains unresolved, risking damages and injunctions.
  • AccuLynx, JobNimbus, and new QuoteIQ pressure Roofr with broader, mobile-first roofing workflows.
  • Roofr’s sales-only positioning leaves it vulnerable if contractors standardize on full-service operating systems.

What makes Roofr unique

  • Roofr’s March 2026 pricing reset keeps a free Starter tier and transparent per-report fees.
  • Roofr’s April 2026 Verisk ESX integration feeds Xactimate without manual redraws.
  • Roofr’s 2026 platform bundles estimates, proposals, payments, job costing, and CRM in one workflow.

Help us improve and share your feedback! Did you find this helpful?

Funding

Total Funding

$43.9M

Above

Industry Average

Funded Over

5 Rounds

Notable Investors:
Series A funding typically happens when a startup has a product and some customers, and now needs funding to scale. This money is usually used to grow the team, expand marketing, and improve the product. Venture capital firms are frequently the main investors here.
Series A Funding Comparison
Above Average

Industry standards

$15M
$8.2M
Discord
$15M
Canva
$23.5M
Roofr
$30M
Kalshi

Benefits

Medical, dental & vision insurance

Remote first with support for autonomous work

1 Friday off per month

Company wide paid shutdown between Christmas and New Years

Flexible and unlimited time off

12 annual holidays

Learning & development opportunities

Monthly co-working space reimbursement

Home office setup & reimbursement

2 retreats per year and great team building activities

Growth & Insights and Company News

Headcount

6 month growth

1%

1 year growth

1%

2 year growth

1%
PR Newswire
Apr 15th, 2026
Roofr partners with Verisk to streamline insurance estimates for roofing contractors

Roofr, an all-in-one roofing CRM platform, has announced a collaboration with Verisk to integrate Xactimate ESX files into its platform. The partnership allows contractors to order Xactimate-compatible measurement files directly through Roofr, enabling immediate upload into the property claims management system without manual redrawing. The integration aims to help roofing contractors and restoration professionals save time and improve accuracy on insurance claims-related jobs. According to Roofr's 2025 report, contractors using technology to streamline insurance workflows close jobs significantly faster and report stronger business performance. The Xactimate ESX add-on is available at flat-rate pricing and provides instant access to insurance-ready files through the Roofr dashboard. Roofs account for over one-third of property insurance claim costs, making streamlined workflows essential for the industry.

PR Newswire
Mar 31st, 2026
Roofr names Dave Zinman as COO to drive growth after $1.6B Yahoo veteran joins exec team

Roofr, a sales platform for roofing contractors, has appointed Dave Zinman as chief operating officer. The appointment comes two months after the company named Kathy Arcano as its first chief financial officer, signalling a strengthening of its executive team during a period of rapid growth. Zinman brings extensive experience scaling SaaS and AI companies through hyper-growth phases. He previously ran Yahoo's North American display advertising business, a $1.6 billion operation, and served as COO at Quantcast and president at Deputy. In his new role, Zinman will support Roofr's growth strategy and help align customer acquisition with long-term value. CEO Richy Nelson said Zinman's experience founding companies and leading product-led growth organisations is well-suited to Roofr's current stage.

PR Newswire
Jan 27th, 2026
Roofr appoints Kathy Arcano as first CFO to drive growth of roofing business platform

Roofr, a roofing business management platform, has appointed Kathy Arcano as its first chief financial officer. Arcano brings 15 years of experience from companies including Amazon, Greenhouse and Flock Safety. In her new role, Arcano will guide Roofr's financial strategy as the company scales partner integrations and expands its CRM offering. She will focus on strengthening financial systems to support sustainable growth. Founded in 2015, Roofr provides an all-in-one platform for roofing contractors, offering tools from instant estimates and aerial measurements to proposals, invoicing and material ordering. The company serves thousands of roofers across North America and has been recognised as a top workplace by Great Place to Work and Built In.

Digital Commerce 360
Apr 14th, 2025
Roofr Secures Series B Funding Expansion

Roofr, a roofing software company, has raised an undisclosed Series B funding round led by TCV, with participation from ABC Supply. This follows a previous $23.5 million raise in October 2023 led by Vertical Venture Partners. The new funds will be used to expand hiring and accelerate the development of new platform features. Roofr aims to modernize the roofing industry and streamline operations for contractors. The company has doubled its headcount to over 100 employees since the last funding round.

PR Newswire
Jan 28th, 2025
Roofr Raises Series B for Expansion

Roofr has raised Series B funding led by TCV, with contributions from ABC Supply, Crosslink Capital, and others, to expand its roofing CRM platform. The funding will support hiring in product, engineering, sales, and more, aiming to enhance their software suite with new features like canvassing and job costing. Roofr's customer-first approach has attracted over 12,000 roofing companies, and the investment will help modernize the roofing industry.

Recently Posted Jobs

Sign up to get curated job recommendations

Roofr is Hiring for 5 Jobs on Simplify!

Find jobs on Simplify and start your career today

Don't see your dream role? Check out thousands of other roles on Simplify. Browse all jobs →