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Roofr

Comprehensive sales platform for roofing contractors

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Overview

Roofr provides a sales platform designed for roofing contractors, offering tools for measurement reports, rapid estimates, professional proposals, lead generation, and educational resources. It delivers accurate roof measurements within 24 hours via drone, satellite, blueprint images, or client drawings, then uses those reports to generate quick quotes with predefined price lists and automatic material calculations. It also creates professional proposals with one-click sharing and client e-signatures, plus a roofing calculator to generate qualified leads, all supported by tutorials, masterclasses, a podcast, and other resources. Its goal is to help roofers sell faster, more accurately, and more easily, by offering an integrated suite of tools tailored to the roofing industry and paid access through one-time reports or subscriptions.

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About Roofr

Simplify's Rating
Why Roofr is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Data & AnalyticsIndustrial & ManufacturingEnterprise Software

Company Size

201-500

Company Stage

Series A

Total Funding

$43.9M

Headquarters

San Francisco, CA

Founded

2015

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Simplify's take

What believers are saying

  • The October 22, 2026 Roofr Builds launch broadens automation and Spanish-language reach.
  • Verisk integration on April 15, 2026 makes Roofr relevant to insurance-claim roofing.
  • Kathy Arcano and Dave Zinman joined in 2026, strengthening finance and operational scaling.

What critics are saying

  • ServiceTitan, JobNimbus, and AccuLynx attack Roofr's expansion beyond pre-sale workflows.
  • Capterra reviewers cite roof-pitch accuracy issues, risking chargebacks and churn by 2027.
  • If contractors keep Roofr only for estimates, the CRM becomes a thin feature layer.

What makes Roofr unique

  • Roofr's October 2026 AI Receptionist automates roofing lead qualification, booking, and urgent routing.
  • Roofr pairs instant aerial measurement with proposals, payments, and CRM in one workflow.
  • Roofr's unlimited user roles and no per-seat pricing remove headcount penalties for growing crews.

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Funding

Total Funding

$43.9M

Above

Industry Average

Funded Over

5 Rounds

Notable Investors:
Y Combinator
Series A funding typically happens when a startup has a product and some customers, and now needs funding to scale. This money is usually used to grow the team, expand marketing, and improve the product. Venture capital firms are frequently the main investors here.
Series A Funding Comparison
Above Average

Industry standards

$15M
$8.2M
$15M
$23.5M
$30M

Benefits

  • Medical, dental & vision insurance
  • Remote first with support for autonomous work
  • 1 Friday off per month
  • Company wide paid shutdown between Christmas and New Years
  • Flexible and unlimited time off
  • 12 annual holidays
  • Learning & development opportunities
  • Monthly co-working space reimbursement
  • Home office setup & reimbursement
  • 2 retreats per year and great team building activities

Growth & Insights and Company News

6 month growth

2%

1 year growth

3%

2 year growth

4%
PR Newswire
Oct 22nd, 2026
Roofr launches AI receptionist and unlimited user roles for roofing contractors

Roofr, a CRM platform for roofing contractors, launched an AI Receptionist and unlimited customisable user roles at its semi-annual Roofr Builds virtual event on October 22, 2026. The AI Receptionist follows roofing workflows: it qualifies leads, books appointments, and routes urgent calls. Roofr says most AI answering services take notes instead of action and use the same script for every industry. Subscribed users get unlimited seats, so a growing team does not mean a growing bill. Most CRMs charge by the seat. Roofr also updated Roofr Sites, Instant Estimator, and Proposals, and added Spanish translation, bulk actions, and payment schedules. "Purpose-built software, built well and with the right goals, can be the difference between working all weekend and enjoying time with your family," said chief product officer Rajiv Jhurani.

PR Newswire
Apr 15th, 2026
Roofr partners with Verisk to streamline insurance estimates for roofing contractors

Roofr, an all-in-one roofing CRM platform, has announced a collaboration with Verisk to integrate Xactimate ESX files into its platform. The partnership allows contractors to order Xactimate-compatible measurement files directly through Roofr, enabling immediate upload into the property claims management system without manual redrawing. The integration aims to help roofing contractors and restoration professionals save time and improve accuracy on insurance claims-related jobs. According to Roofr's 2025 report, contractors using technology to streamline insurance workflows close jobs significantly faster and report stronger business performance. The Xactimate ESX add-on is available at flat-rate pricing and provides instant access to insurance-ready files through the Roofr dashboard. Roofs account for over one-third of property insurance claim costs, making streamlined workflows essential for the industry.

PR Newswire
Mar 31st, 2026
Roofr names Dave Zinman as COO to drive growth after $1.6B Yahoo veteran joins exec team

Roofr, a sales platform for roofing contractors, has appointed Dave Zinman as chief operating officer. The appointment comes two months after the company named Kathy Arcano as its first chief financial officer, signalling a strengthening of its executive team during a period of rapid growth. Zinman brings extensive experience scaling SaaS and AI companies through hyper-growth phases. He previously ran Yahoo's North American display advertising business, a $1.6 billion operation, and served as COO at Quantcast and president at Deputy. In his new role, Zinman will support Roofr's growth strategy and help align customer acquisition with long-term value. CEO Richy Nelson said Zinman's experience founding companies and leading product-led growth organisations is well-suited to Roofr's current stage.

PR Newswire
Jan 27th, 2026
Roofr appoints Kathy Arcano as first CFO to drive growth of roofing business platform

Roofr, a roofing business management platform, has appointed Kathy Arcano as its first chief financial officer. Arcano brings 15 years of experience from companies including Amazon, Greenhouse and Flock Safety. In her new role, Arcano will guide Roofr's financial strategy as the company scales partner integrations and expands its CRM offering. She will focus on strengthening financial systems to support sustainable growth. Founded in 2015, Roofr provides an all-in-one platform for roofing contractors, offering tools from instant estimates and aerial measurements to proposals, invoicing and material ordering. The company serves thousands of roofers across North America and has been recognised as a top workplace by Great Place to Work and Built In.

Digital Commerce 360
Apr 14th, 2025
Roofr Secures Series B Funding Expansion

Roofr, a roofing software company, has raised an undisclosed Series B funding round led by TCV, with participation from ABC Supply. This follows a previous $23.5 million raise in October 2023 led by Vertical Venture Partners. The new funds will be used to expand hiring and accelerate the development of new platform features. Roofr aims to modernize the roofing industry and streamline operations for contractors. The company has doubled its headcount to over 100 employees since the last funding round.

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