Rootly

Rootly

Incident management platform for tech teams

Overview

Rootly provides an incident management platform used by technology-focused companies to streamline how they respond to and resolve outages and disruptions. The platform integrates with popular tools like Slack, PagerDuty, Jira, and GitHub, so teams can coordinate in one place and keep stakeholders informed. It supports incident documentation and tracking through features such as status pages, timelines, action items, postmortems, playbooks, and workflows, helping teams document incidents, assign work, and implement follow-up fixes. Rootly differentiates itself by targeting tech operations and software-focused organizations, offering tight integrations with common engineering and operations tools and a subscription-based model that scales across small teams to large enterprises. The company's goal is to reduce downtime and improve the efficiency and reliability of IT and software operations by making incident response more organized and repeatable.

YC Company
Significant Headcount Growth

About Rootly

Simplify's Rating
Why Rootly is rated
C+
Rated C on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Enterprise Software

Company Size

51-200

Company Stage

Series A

Total Funding

$15.3M

Headquarters

San Francisco, California

Founded

2021

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Simplify's Take

What believers are saying

  • Rootly's August 8, 2026 careers page lists many open roles across functions.
  • Rootly's July 2026 changelog adds Rootly AI, OAuth 2.0 MCP, and Slack agent.
  • Business Wire said NVIDIA, Replit, and Canva trust Rootly after the ThinkHive deal.

What critics are saying

  • Rootly's 30-35 employee footprint limits enterprise services against PagerDuty and incident.io.
  • Public $20-per-user pricing compresses margins when rivals bundle incident response into platforms.
  • If AI-agent incidents become commoditized, Rootly's differentiation collapses by 2027.

What makes Rootly unique

  • Rootly combines incident response, on-call, and AI copilots inside Slack and web app.
  • July 28, 2026 ThinkHive acquisition adds agent reliability for LLM incidents.
  • August 2026 catalog sync, mobile alert muting, and rapid setup streamline response.

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Funding

Total Funding

$15.3M

Below

Industry Average

Funded Over

3 Rounds

Notable Investors:
Series A funding typically happens when a startup has a product and some customers, and now needs funding to scale. This money is usually used to grow the team, expand marketing, and improve the product. Venture capital firms are frequently the main investors here.
Series A Funding Comparison
Below Average

Industry standards

$15M
$8.2M
Discord
$12M
Rootly
$15M
Canva
$30M
Kalshi

Benefits

Health Insurance

Dental Insurance

Vision Insurance

Unlimited Paid Time Off

Paid Vacation

401(k) Retirement Plan

Growth & Insights and Company News

Headcount

6 month growth

13%

1 year growth

13%

2 year growth

-1%
Associated Press
Jul 28th, 2026
Rootly acquires ThinkHive to bring reliability engineering to AI agents

Rootly, an AI-native on-call and incident management platform, has acquired ThinkHive, an AI agent reliability platform. The acquisition aims to bring reliability engineering to LLM workloads as software teams deploy AI agents into production. ThinkHive traces every step an agent takes and evaluates whether it completed its job, not just whether it returned a response. It correlates metrics, traces, and evaluations to detect hallucination and drift failures, clustering them into patterns and proposing fixes validated through shadow testing. For Rootly, the acquisition serves dual purposes: addressing customer blind spots as AI agents create new incidents that legacy monitoring cannot detect, and strengthening Rootly's own AI technology with ThinkHive's framework. Rootly is trusted by companies including NVIDIA, Replit, and Canva.

PR Newswire
Oct 18th, 2023
Cloud Native Computing Foundation Continues To Drive Global Cloud Native Growth As 36 New Silver Members Join

Cloud native technology continues to make an impact across industries and geographiesSAN FRANCISCO, Oct. 18, 2023 /PRNewswire/ -- The Cloud Native Computing Foundation® (CNCF®), which builds sustainable ecosystems for cloud native software, announced today that 36 additional Silver members have joined the Foundation. These new organizations have invested in the cloud native ecosystem in order to connect, contribute, and collaborate with other innovative companies across the world."As we get ready to meet up with the cloud native community during our flagship North American KubeCon + CloudNativeCon event in Chicago next month, it is exciting to see the continued ecosystem growth and diversity of new members," said Chris Aniszczyk, CTO of CNCF. "We look forward to collaborating with these new members."About the newest Silver Members:Aembit Workload IAM provides policy-based, contextual, and secretless access between cloud-native, legacy, and SaaS workloads, wherever they run.Workload IAM provides policy-based, contextual, and secretless access between cloud-native, legacy, and SaaS workloads, wherever they run. Akamai is the cloud company that powers and protects life online, with its massively distributed edge and cloud platform that puts apps and experiences closer to users and keeps threats farther away.is the cloud company that powers and protects life online, with its massively distributed edge and cloud platform that puts apps and experiences closer to users and keeps threats farther away. Amplication is the most flexible open-source Node.Js backend development platform, that saves engineers from repetitive coding tasks and long development cycles.is the most flexible open-source Node.Js backend development platform, that saves engineers from repetitive coding tasks and long development cycles

GlobeNewswire
Oct 5th, 2023
Startup Rootly Wins 2023 Cybersecurity Breakthrough Award For Its Enterprise-Grade Incident Management Platform

SAN FRANCISCO, Oct. 05, 2023 (GLOBE NEWSWIRE) -- Rootly, which offers the first and only enterprise-grade incident management platform, announced today that it has been awarded “Overall Security Orchestration, Automation and Response (SOAR) Solution Provider of the Year" as part of the 2023 CyberSecurity Breakthrough Awards program. The 7th Annual CyberSecurity Breakthrough Awards program received thousands of nominations this year from an impressive list of top companies and startups in the information security industry from around the world. A full list of winners can be found here. While other tools exist to act as the fire alarm for incidents, none can automate putting out the fire the way that Rootly can. Using cutting edge technology in a space that hasn’t seen much recent innovation, Rootly automates much of the incident management and resolution process, from coordinating the right responders to work on the incident in Slack to proactively suggesting guided next steps

Rootly
Sep 5th, 2023
Celebrating Our Nine New G2 Awards

Rootly is proud to share that Rootly has been recognized as a High Performer and Enterprise Leader in Incident Management for the sixth consecutive quarter in G2 Summer 2023 Report!

Benzinga
Aug 10th, 2023
Rootly Raises $12M To Help Enterprise It Teams Resolve Incidents 80 Percent Faster

SAN FRANCISCO, Aug. 10, 2023 (GLOBE NEWSWIRE) -- Rootly , which offers the first and only enterprise-grade incident management platform, announced today that it has raised a $12M Series A round of financing led by Renegade Partners with participation from Google Gradient Ventures (Google's AI-focused venture fund) and XYZ Ventures. This brings Rootly's total funding to date to $15.2M ($20M CAD). The company will use the funding to accelerate Rootly's product roadmap, increase its global engineering presence, and invest in sales and marketing to meet steep market demand for its solution.Rootly's latest funding was signed the day after the collapse of Silicon Valley Bank – one of the darkest days in history for the tech startup and venture capital communities. "Rootly's ability to sign this deal in the midst of that chaos is a true testament to the appeal of their solution," said Roseanne Wincek, Co-founder and Managing Director at Renegade Partners. "Rootly has a world-class team, strong business fundamentals, sustained growth, and is serving a mission-critical need for engineering teams

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