EXEC: roots promotes Rosie Pouzar to chief commercial officer. February 23, 2026 Roots Corp., the Toronto-based outdoor lifestyle retailer, has promoted Rosie Pouzar to chief commercial officer, following her short tenure as the company's head of omni-channel growth. "Rosie's appointment is an important step in advancing our growth strategy," said Meghan Roach, president and chief executive officer of Roots. "She is a highly respected leader with a strong track record of driving performance and exceptional strategic clarity. As chief commercial officer, Rosie will help sharpen our enterprise priorities and accelerate decision-making to unlock new areas of growth." Prior to joining Roots in April 2025, Pouzar held senior leadership roles at Sephora Canada, including senior vice president, retail and chief operating officer, helping to scale the business during a significant growth period, strengthening execution and operations. Earlier in her career, Pouzar held leadership roles at Cineplex and began her career at PwC. "I am honored to support this iconic brand in our next phase of growth," said Pouzar. "Roots has an incredibly powerful foundation, and I am excited to unlock new opportunities for long-term growth, while strengthening commercial capabilities and deepening our connection with our loyal customer base." Roots operates over 100 corporate retail stores in Canada, two stores in the U.S. (Michigan and Utah) and an e-commerce platform, roots.com. The company also has over 100 partner-operated stores in Asia, as well as a dedicated Roots-branded storefront on Tmall.com in China. Images courtesy Roots / LinkedIn

Insurance AI agents will boost Frontline's claims and commercial underwriting processing efficiencyNEW YORK, April 29, 2025 /PRNewswire/ -- Roots, creator of the agentic AI platform for insurance and InsurGPT™, the world's first generative AI model for insurance, today announced that Frontline Insurance has chosen Roots' AI agents to enhance the efficiency of its claims and underwriting operations. Frontline is a leading multi-state Property & Casualty insurer delivering customizable solutions across the Southeastern United States.After evaluating several vendors, Frontline determined that Roots was the preferred technology provider to meet its needs. Roots' AI agents are powered by InsurGPT, which includes proprietary generative AI designed specifically for insurance. Frontline is implementing Roots across a number of functional areas to increase efficiency and allow employees to focus on more 'value add' work."Roots showcased their knowledge of the industry, bringing a level of expertise to our discussions that we were simply not getting from other vendors," said Kurt Bonigut, CIO, Frontline Insurance. "The Roots team critically understood our vision and delivered a customer centric solution. We are very excited about this partnership.""Manual processes limit insurance organizations' ability to scale teams, increase efficiencies and positively impact customer service," said Chaz Perera, co-founder and CEO of Roots