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Roots

Direct-to-consumer lifestyle apparel and leather goods

Overview

Roots creates premium lifestyle products, focusing on high-quality apparel, leather goods, and accessories. Its product lineup includes sweatshirts, sweatpants, jackets, and leather bags, all crafted with attention to detail and rooted in heritage. The brand sells directly to consumers online and via physical stores, while also engaging in wholesale partnerships, leveraging its North American market presence. Roots' products are designed and manufactured with a focus on sustainability and ethical practices, appealing to environmentally conscious customers. The company differentiates itself through a strong heritage and craftsmanship that emphasizes quality, durability, and timeless style, setting it apart from other fashion brands. The overarching goal is to maintain and grow a trusted, environmentally responsible lifestyle brand with loyal customers by delivering enduring products that blend comfort, style, and responsible production.

Significant Headcount Growth

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About Roots

Simplify's Rating
Why Roots is rated
C+
Rated C on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Consumer Goods

Company Size

1,001-5,000

Company Stage

IPO

Headquarters

Toronto, Canada

Founded

2017

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Simplify's take

What believers are saying

  • Marquee and JM&A can expand categories, markets, and merchandising without quarterly market pressure.
  • Roots' September and October 2026 collaborations refreshed demand across apparel, accessories, and jewelry.
  • Second-quarter 2026 DTC comparable sales declined only 1.0%, showing resilient core traffic.

What critics are saying

  • Marquee closed the C$160.7 million buyout on October 26, 2026, ending public accountability.
  • Meghan Roach exited October 26, 2026, creating execution risk during private-equity transition.
  • Q2 2026 sales fell 2.4%, gross margin dropped to 58.3%, and inventory rose 15.8%.

What makes Roots unique

  • Roots owns iconic Canadian heritage, premium fleece, and leather goods built for loyalty.
  • Roots x NFL launched October 7, 2026, proving licensed collaborations extend its brand cachet.
  • Roots sells through 97 Canadian stores, two U.S. stores, e-commerce, wholesale, and Asia partners.

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Benefits

  • Company Equity
  • Hybrid Work Options

Stock Price

Growth & Insights and Company News

6 month growth

16%

1 year growth

14%

2 year growth

14%
Retail Insider
Oct 26th, 2026
Meghan Roach announces she's stepping down as President/CEO of Roots.

Meghan Roach announces she's stepping down as President/CEO of Roots. October 26, 2026 Meghan Roach is stepping down as President and CEO of Roots after the completion of the sale of the brand to Marquee Brands and JM&A. In a LinkedIn post, she said: "Today, I am stepping down as President and CEO of Roots after successfully completing its sale to Marquee Brands and JM&A. It has been an honour to lead the company through this process and to position Roots for its next chapter as a private company. "There is no way to capture almost seven years in a LinkedIn post. What I can say is that I am deeply grateful to have had the opportunity to be a steward of this brand. "I feel incredibly lucky to have worked with an amazing group of people at Roots, past and present. Roots would not be where it is today without their hard work and dedication. "Thank you to Michael, Don, Denyse, and Diane, and to Oliver, Eric, and Erol at Searchlight Capital Partners for your support over the years. "Congratulations to Marquee Brands, Joe Mimran, and Frank Rocchetti. I look forward to supporting Roots through this transition over the next few months, and I am excited to see where the brand goes from here." Roots announced Monday the completion of the previously-announced plan of arrangement under the Canada Business Corporations Act, pursuant to which Marquee Brands, through its strategic operating partner JM&A Design & Development Inc., acquired all of the outstanding common shares of Roots for C$4.10 per Share in cash. The shares are expected to be delisted from the Toronto Stock Exchange shortly and the retail brand intends to make an application to cease to be a reporting issuer in each of the provinces and territories of Canada, said the company in a news release. Early warning reporting. "In connection with the completion of the Arrangement, the Purchaser acquired 39,197,166 Shares, representing 100% of the issued and outstanding Shares immediately prior to the completion of the Arrangement. Each holder of Shares received, in exchange for each Share, C$4.10 in cash, and the aggregate consideration delivered pursuant to the Arrangement was C$160,708,380.60. Prior to the completion of the Arrangement, the Purchaser did not own or control any Shares," said the release. Leadership transition. The company said Roach will continue to support the company in an advisory capacity to ensure a smooth transition. Roach has served as President and Chief Executive Officer of Roots since 2020, having first joined the Company as interim Chief Financial Officer in 2019. "It has been a privilege to lead Roots and to work alongside such a talented and dedicated team," said Roach in the news release. "With the transaction complete, this is the right moment for me to step aside. I have every confidence in the team's ability to carry the brand forward, and I am excited about the future of the Company. I wish everyone at Roots continued success." "Meghan Roach is an outstanding leader, and Roots is a stronger company because of her," said Erol Uzumeri, former Chair of Roots Board of Directors. "From her first days as interim CFO through her tenure as CEO, she has combined financial discipline with a deep passion for this iconic Canadian brand. She steered Roots through an extraordinary period of change, earned the trust of her team, her partners, and the Board, and delivered a result that reflects the full value of what she has built. Meghan's leadership has left a lasting mark on Roots, and the Board is profoundly grateful for everything she has accomplished. We wish her every success in her next chapter." In a LinkedIn post, Mimran said: "Our plan is simple: lead with product and design, bring more creativity and more categories to the brand, and give our customers more reasons to come back to Roots. The next chapter starts now." Roots was established in 1973 and operates over 100 locations in Canada, two stores in the United States, and an eCommerce platform, roots.com. It has more than 100 partner-operated stores in Asia, and it also operates a dedicated branded storefront on Tmall.com in China. Mario Toneguzzi, based in Calgary, has more than 40 years experience as a daily newspaper writer, columnist, and editor. He worked for 35 years at the Calgary Herald covering sports, crime, politics, health, faith, city and breaking news, and business. He is the Co-Editor-in-Chief with Retail Insider in addition to working as a freelance writer and consultant in communications and media relations/training. Mario was named as a RETHINK Retail Top Retail Expert in 2024. October 26, 2026 Subscribe. * indicates required

The Montreal Gazette
Oct 7th, 2026
Roots and the NFL kick off new collection celebrating Canadian fans.

Roots and the NFL kick off new collection celebrating Canadian fans. TORONTO - Roots Corporation ("Roots" or "the Company"), the premium outdoor lifestyle brand, has teamed up with the National Football League (NFL) to launch a new collection of team apparel created specifically for Canadian fans. Combining the NFL's commitment to locally relevant products with Roots iconic Canadian heritage, the collection offers a new way for... October 7, 2026 at 8:40 a.m. TORONTO - Roots Corporation ("Roots" or "the Company"), the premium outdoor lifestyle brand, has teamed up with the National Football League (NFL) to launch a new collection of team apparel created specifically for Canadian fans. Combining the NFL's commitment to locally relevant products with Roots iconic Canadian heritage, the collection offers a new way for fans across Canada to celebrate the teams they love. Building on the brands' recent collaboration celebrating 60 years of Super Bowl history, the collection brings together the energy of NFL fandom with Roots signature quality, design and craftsmanship. The initial assortment features officially licensed apparel for five of the NFL's most popular teams among Canadian fans: the Buffalo Bills, Detroit Lions, Green Bay Packers, New England Patriots, and Seattle Seahawks. As the collaboration evolves, additional team offerings may be introduced over time. "We're thrilled to collaborate with NFL again and continue connecting with fans across the country," says Melinda McDonald, VP, Wholesale and Business Development, Roots Corporation. "We set out to design a collection that feels unmistakably Roots, bringing our heritage and visual language to NFL fan apparel through original graphics and thoughtful details that celebrate each team's identity. We're incredibly proud of what we've created together and look forward to a long and successful relationship with the NFL." Throughout the collection, familiar team identities are reinterpreted through a Roots perspective, with custom graphics, heritage-inspired details and elevated signature silhouettes. Select styles feature the "True Nature of Sport" graphic treatment, while a second drop arriving in November introduces Park Plaid pieces developed specifically for the collaboration. "Roots has always had a strong connection to sport, community and athletic culture. This collaboration brings those elements together in a way that feels authentic and natural for the brand," says Meghan Roach, President & CEO, Roots Corporation. "NFL fans in Canada are remarkably passionate and engaged, and we saw an opportunity to create a collection that celebrates those fans through a distinctly Canadian lens. By combining the heritage of the NFL with the craftsmanship, quality, and design that define Roots, we are creating something uniquely meaningful for fans across the country." Canada is home to one of the NFL's most engaged fan communities outside of the United States, with millions of fans tuning in throughout the season. Partnering with an iconic Canadian brand like Roots reflects the NFL's ongoing commitment to delivering locally relevant products and making it easier for fans to express their fandom. Available beginning October 7 exclusively at NFLShop.ca, the Roots x NFL collection will ship from Canada, making it easier for fans to shop locally without cross-border duties or tariffs. Additional Buffalo Bills and Seattle Seahawks styles will be released in early November. The collection includes t-shirts and fleece ranging from $70 to $220 CAD across all five teams, along with select Leather Varsity Jackets priced at $998 CAD. Looking ahead, Roots will continue to explore and invest in special collaborations with sports properties across North America. About Roots Established in 1973, Roots is a global lifestyle brand. Starting from a small cabin in northern Canada, Roots has become a global brand with over 100 corporate retail stores in Canada, two stores in the United States, and an eCommerce platform, www.roots.com, that serves many international markets. We have more than 100 partner-operated stores in Asia, and we also operate a dedicated Roots-branded storefront on Tmall.com in China. We design, market, and sell a broad selection of products in different departments, including women's, men's, children's, and gender-free apparel, leather goods, footwear, and accessories. Our products are built with uncompromising comfort, quality, and style that allows you to feel at home with nature. We offer products designed to meet life's everyday adventures and provide you with the versatility to live your life to the fullest. We also wholesale through business-to-business channels and license the brand to a select group of licensees selling products to major retailers. Roots Corporation is a Canadian corporation doing business as "Roots" and "Roots Canada". About the National Football League (NFL) The NFL is the most popular sports league in the United States, with a growing global footprint. Each year, 32 franchises compete to win the Super Bowl, the world's premier single-day sporting event. Established in 1920, the league is built on a system of competitive balance that gives every team a chance to win each season, and a fan-friendly media distribution strategy that makes the NFL available to the widest audience possible. The league's international growth includes playing regular-season games in countries around the world, the rising popularity and Olympic inclusion of flag football, and a full-time local market presence, with offices in nine countries across five continents. Beyond the field, the NFL partners with leading community, corporate and media organizations and is deeply embedded in global culture, engaging fans through film, music, fashion, art and social platforms. Follow Roots:

MarketScreener
Sep 25th, 2026
Roots and Lisa Gozlan launch exclusive Roots X Lisa Gozlan collection.

Roots and Lisa Gozlan launch exclusive Roots X Lisa Gozlan collection. Published on 09/25/2026 at 10:05 am EDT S&P Capital IQ Roots and Lisa Gozlan announced the launch of its exclusive Roots x Lisa Gozlan collection. Bringing together two distinctly Canadian brands, the limited-edition collaboration reimagines familiar icons through a bold new lens, spanning apparel, jewelry, and accessories. The collection brings the recognizable and distinct creative identities of Roots and Lisa Gozlan, blending signature elements from both brands in a fresh, elevated way. Pieces from the collection were designed in Canada, and includes: Roots x Lisa Gozlan Adult Crew (Egret), $168 Roots x Lisa Gozlan Adult Crew (Varsity Green), $168 Roots x Lisa Gozlan Kids Hoodie, $98 Roots x Lisa Gozlan Toddler Crew, $78 Roots x Lisa Gozlan Cap, Accessories, $44 Roots x Lisa Gozlan Bracelet (Sizes 6, 7, 8), Jewelry, $128 Roots x Lisa Gozlan Keychain, Accessories, $38 Roots x Lisa Gozlan Pin, Accessories, $38. (C) S&P Capital IQ - 2026

The Montreal Gazette
Sep 25th, 2026
Roots and Lisa Gozlan unveil limited-edition collaboration.

Roots and Lisa Gozlan unveil limited-edition collaboration. TORONTO - Roots, the premium outdoor lifestyle brand, and Toronto-founded jewelry brand, Lisa Gozlan, announced the launch of its exclusive Roots x Lisa Gozlan collection, available starting today. Bringing together two distinctly Canadian brands, the limited-edition collaboration reimagines familiar icons through a bold new lens, spanning apparel, jewelry, and accessories. The collection brings the recognizable... September 25, 2026 at 9:12 a.m. TORONTO - Roots, the premium outdoor lifestyle brand, and Toronto-founded jewelry brand, Lisa Gozlan, announced the launch of its exclusive Roots x Lisa Gozlan collection, available starting today. Bringing together two distinctly Canadian brands, the limited-edition collaboration reimagines familiar icons through a bold new lens, spanning apparel, jewelry, and accessories. The collection brings the recognizable and distinct creative identities of Roots and Lisa Gozlan, blending signature elements from both brands in a fresh, elevated way. "Roots has always been part of my story. Getting to come full circle and create something together feels really special. I wanted to take some of the most recognizable Roots symbols and give them a more playful, jewelry-inspired treatment while still keeping that unmistakable Roots feeling," says Lisa Gozlan, Founder of Lisa Gozlan Jewelry. For Roots, the collaboration reflects an ongoing focus on bringing the brand's heritage forward through new creative expressions and partnerships, giving familiar Roots icons a fresh point of view. "Roots has always had such a strong sense of identity, and we're constantly looking for new ways to bring that heritage forward. This collaboration gave us the opportunity to work with another Toronto-founded brand and reimagine our classic icons in a way that feels elevated and true to both brands," says Micah Cameron, Image Director, Roots. Roots x Lisa Gozlan Adult Crew (Egret), $168 Roots x Lisa Gozlan Adult Crew (Varsity Green), $168 Roots x Lisa Gozlan Kids Hoodie, $98 Roots x Lisa Gozlan Toddler Crew, $78 Roots x Lisa Gozlan Cap, Accessories, $44 Roots x Lisa Gozlan Bracelet (Sizes 6, 7, 8), Jewelry, $128 Roots x Lisa Gozlan Keychain, Accessories, $38 Roots x Lisa Gozlan Pin, Accessories, $38 The collection will be available online and at select Roots and Lisa Gozlan retail stores across Canada, while quantities last, starting Friday, September 25. About Roots Established in 1973, Roots is a global lifestyle brand. Starting from a small cabin in northern Canada, Roots has become a global brand with over 100 corporate retail stores in Canada, two stores in the United States, and an eCommerce platform, www.roots.com, that serves many international markets. We have more than 100 partner-operated stores in Asia, and we also operate a dedicated Roots-branded storefront on Tmall.com in China. We design, market, and sell a broad selection of products in different departments, including women's, men's, children's, and gender-free apparel, leather goods, footwear, and accessories. Our products are built with uncompromising comfort, quality, and style that allows you to feel at home with nature. We offer products designed to meet life's everyday adventures and provide you with the versatility to live your life to the fullest. We also wholesale through business-to-business channels and license the brand to a select group of licensees selling products to major retailers. Roots Corporation is a Canadian corporation doing business as "Roots" and "Roots Canada". About Lisa Gozlan Founded in Toronto in 2019 by designer and founder Lisa Gozlan, Lisa Gozlan Jewelry creates fine jewelry designed for self-expression and everyday wear. Best known for its iconic Happy Face(TM) Pavé Bracelet, the brand is celebrated for its colourful, collectible, and stackable pieces that bring personality and a little more happiness to everyday moments.

Finimize
Sep 11th, 2026
Roots' sales slipped as its Marquee buyout moves forward.

Roots' sales slipped as its Marquee buyout moves forward. The Canadian retailer posted CA$49.5 million in quarterly sales and set an Oct. 13 shareholder vote on the C$4.10-per-share cash deal. about 1 hour ago - 2 mins What's going on here? Roots' sales slipped to CA$49.5 million last quarter, but investors are mostly watching a different number: Marquee Brands' proposed C$4.10-a-share cash buyout, now headed for an Oct. 13 shareholder vote. What does this mean? Roots, a Canadian apparel retailer, reported quarterly sales of CA$49.5 million, down from CA$50.8 million a year earlier, and an adjusted net loss of CA$0.08 per share (slightly better than CA$0.09). The bigger story is the signed arrangement agreement under which Marquee Brands, working through its operating partner JM&A Design and Development, plans to take the company private for C$4.10 per share in cash. Before that happens, the dea... Keep reading for free. This content is free, but you must be logged in to continue reading. Already have an account?

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