RRoss Stores operates two off-price brands, Ross Dress for Less and dd's DISCOUNTS, selling name-brand apparel and home fashions at significant discounts. The stores buy off-season, overstocked, or irregular items from manufacturers and department stores and resell them at low prices (about 20–60% below regular prices at Ross and 20–70% at dd's). Ross Dress for Less is the larger chain with over 1,500 stores, while dd's DISCOUNTS has more than 250 stores targeting value-conscious families. The goal is to make fashionable brand-name items affordable for a wide range of shoppers by leveraging scale and a two-brand strategy.
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Ross Stores has a plan to win over TJ Maxx shoppers. October 30, 2026 For years, TJ Maxx and Marshalls have pulled in more bargain-hunting shoppers than Ross Stores. However, that may be starting to change. On Oct. 26, UBS said a new strategy under CEO James Conroy could finally help Ross catch up to its biggest rival. Because of that, the firm upgraded Ross Stores (ROST) from Neutral to Buy and raised its price target to $315 from $239. If you are not familiar with Ross, the company sells items under two brands, Ross Dress for Less and dd's DISCOUNTS. The company buys extra inventory from brands and vendors at low prices, then resells them at even lower prices than regular retail. What UBS analysts see in the stock. Ross wants its sales to catch up to its rival, and last year, the company got a new CEO to help achieve that goal. Back in 2017, Ross and TJX made roughly the same amount of sales per square foot of store space. However, by the end of 2025, TJX's number had increased by 44%, while Ross's had grown by just 24%, TradingView reported. However, UBS analyst Jay Sole thinks investors are underestimating how fast Ross's latest CEO can close that distance. "We think the market doesn't appreciate how much ROST closing this gap will drive comp growth in FY27 and beyond," Sole wrote. He believes that with the CEO's plans, Ross should grow its sales by about 8.5% per year over the next two years, about 260 basis points above what Wall Street generally expects. How Ross Stores CEO James Conroy plans to turn things around. Conroy became Ross's CEO on Feb. 2, 2025. Before he took on the chief executive role, he was in charge of Boot Barn, a company he grew from a mid-sized western-wear chain into a national name. Now he plans to help Ross improve its sales. The first way he plans to do that is by getting better merchandise. Ross is adding more recognizable brands and a steadier mix of "good, better, and best products" to its lineup. Investing.com reported that this shift has already boosted the sales of women's apparel. The CEO is also focusing more on marketing, and Sole said the marketing shift is "probably the one most underappreciated by the market." He noted that Ross used to spend only 0.4% of sales on ads, while TJX spent 1.1%. However, Conroy is investing more in social media and streaming ads to attract younger shoppers. In addition, the company is paying more attention to the stores themselves, including things like faster checkout and cleaner aisles. It even moved more staff from back rooms to the sales floor. Why value shoppers keep picking discount stores. A UBS Evidence Lab survey found that 79% of U.S. consumers say value for money is the main reason they pick a retailer, Yahoo Finance reported. And with the current economic situation, every dollar matters. More Retail Stocks: According to the National Retail Federation, discount stores rank as one of the top destinations for 2026 holiday shopping. And because the price tag at Ross is 20% to 60% below the department-store average, Ross should keep pulling in shoppers looking to cut costs compared with pricier chains such as Macy's and Kohl's. What to consider before buying ROST stock. Ross's sales grew well from the second half of 2025 into the first half of 2026. However, sales growth usually slows down after a company experiences a big year. That means it might be hard for Ross to get better numbers than it did during this period. Also, I believe that if diesel prices keep climbing due to the war in the Middle East, Ross will have to spend more to move goods from suppliers to its stores, which will affect its profits. Even with those risks, UBS sees ROST increasing by about 37% from its Oct. 23 close of $229.30. In addition, the stock already trades near 26 times forward earnings for fiscal 2026, which means a lot of the good news is already priced in. So if you're thinking of buying the stock, it might be better to wait for a pullback, or at least the next earnings report in late November, to get a better entry point.
20 brands catching millennials' attention right now and how they're doing it. October 22, 2026 05:00 AM EDT Millennials are craving a good deal and Dollar General is benefiting. The discount retailer tops the latest Ad Age-Harris Poll millennial brand tracker, which ranks brands that made significant progress in gaining attention from the generation born between 1981 and 1996. The poll covers the third quarter - a period when millennial shoppers turned to Dollar General for back-to-school shopping and teacher discounts. Value-oriented Ross Dress for Less also cracked the top five alongside Under Armour, eos and Tito's Vodka. A growing number of top creators are building holding companies around themselves, hiring CEOs and other executives to run diversified businesses that don't rely entirely on their likenesses.
Discount clothing chain expanding in PA. The expansion comes as shoppers continue looking for ways to make their money go further on everyday purchases. Posted Thu, Oct 15, 2026 at 1:05 pm ET How Trick-Or-Treating Is Changing In America's Neighborhoods: Block Talk Beth Dalbey Shoppers looking to stretch their dollars on clothing, shoes and home goods have more bargain-hunting options as Ross Dress for Less and its sister chain, dd's Discounts, expand their footprint across the country, including in Pennsylvania. Ross Stores, the parent company of both chains, said Monday it is on track to 51 stores in 17 states during September and October, completing an expansion that added 115 locations nationwide in 2026. The expansion comes as shoppers continue looking for ways to make their money go further on everyday purchases, the company said in a news release. New listings on the company's store locators show 20 new Dress for Less and 10 dd's stores in more than a dozen states. The company has recently opened two Ross Dress for Less locations in Pennsylvania as well as one new dd's Discount store. The newest Ross Dress for Less locations are in East Hunting Park, Philadelphia and Phoenixville. They are among 20 total store locations in Pennsylvania. The area dd's Discount store is in Whitehall. Find out what's happening in Across Pennsylvaniafor free with the latest updates from Patch. Ross Dress for Less officially markets itself as selling brand-name and designer apparel, accessories, footwear, and home goods at 20 percent to 60 percent below regular department and specialty store prices. Its sister chain, dd's Discounts, targets shoppers seeking even lower-priced merchandise, advertising savings of 20 percent to 70 percent compared with regular prices at moderate department and discount stores. Both chains use an off-price retail model, buying merchandise at discounts and selling it at prices below those typically charged by traditional retailers. Selection varies by location, and shoppers may not find the same merchandise from one visit to the next. The company's expansion reflects its confidence that consumers will continue looking for bargains, particularly on clothing and other household purchases that compete for room in family budgets. Ross opened its first stores in Massachusetts during the latest expansion and added locations in New York and other established markets. Dd's Discounts continued growing in California, Florida and Texas. The company operates about 2,377 stores in 45 states, D.C., Guam, and Puerto Rico. Richard Lietz, Ross Stores' executive vice president of property development, noted ongoing growth potential as consumers seek brand-name bargains. He said the company aims to expand to at least 2,900 Ross Dress for Less and 700 Dd's Discounts locations, though future opening dates are unannounced.
Ross Stores opened 51 new stores across 17 US states in September and October: 41 Ross Dress for Less locations and 10 dd's DISCOUNTS stores. The openings complete the company's fiscal 2026 growth plan, which added 115 locations. The stores include Ross's first in Massachusetts. The company also expanded in New York, and dd's DISCOUNTS grew in California, Florida, and Texas. Ross now runs about 2,377 stores across 45 states, the District of Columbia, Guam, and Puerto Rico. It believes it can grow to at least 2,900 Ross Dress for Less and 700 dd's DISCOUNTS stores over time. The company made donations to local Boys & Girls Clubs and First Book literacy partners. Fiscal 2025 revenue was $22.8 billion.
Ross Dress for Less opening second Napa store on saturday. PUBLISHED: October 6, 2026 at 11:26 AM PDT UPDATED: October 6, 2026 at 1:12 PM PDT Discount retailer Ross Dress For Less is set to open a second store in Napa on Oct. 10, filling a former Office Depot space. The rapidly expanding retailer's new store location will open in the space inside the South Napa Marketplace next to Target, on 211 Soscol Avenue. The company is known for its selection of discounted clothing and home goods, and has operated a store at 3331 Jefferson Street for years. The Napa Chamber of Commerce said in a statement Oct. 6 "Any time a business chooses to invest in Napa, occupy a significant retail space and create local jobs, that's a positive sign for its economy. "It demonstrates confidence in Napa as a place to do business while adding to the range of retail choices and price points available to the people who live and work here." The opening is part of the Dublin-based company's recent expansion efforts nationwide, as discount shopping grows more popular among shoppers whose spending increased in August despite seeing higher prices on many goods. Ross Stores Inc. in March said it looks to expand with about 110 stores across the country, or a 5% growth, with 13 new Ross Dress for Less stores and four dd's Discounts stores across 11 states. The retailer recently opened its sixth store in Sonoma County in Sonoma's Maxwell Village, after hiring to fill multiple positions to operate in the former site of a Rite-Aid store off Highway 12. Spokesperson Connie Kao recently told The Press Democrat that this store is currently open and hiring, as each Ross location typically employs about 50-60 full- and part-time employees. The opening makes eight Ross stores in total operating in Napa and Sonoma counties. The bargain chain operates more than 1,900 stores open across 44 states and the District of Columbia, Guam and Puerto Rico, and 366 dd's Discounts stores in 23 states. The company reported in August that it saw strong earnings during the second quarter, with 13% growth to $6.3 billion, up from $5.5 billion in 2025, and sales for the first six months of 2026 increased 17% to $12.3 billion, up from $10.5 billion in 2025. CEO Jim Conroy said as a result "We are increasing our 2026 new store opening plan to 115 locations, consisting of approximately 90 Ross Dress for Less and 25 dd's DISCOUNTS stores." "Importantly, that growth was supported by both an increase in new customers and higher engagement from existing customers," Conroy said in a statement. "These trends reinforce our belief that the actions we are taking are not only driving the current business performance but that we can continue to build on our early successes." Conroy added "Despite facing significantly more challenging year-over-year comparisons in the back half, we are raising our outlook for both the third and fourth quarters." Staff Writer Natalie Hanson reports on business and agriculture for The Press Democrat. She can be reached at [email protected] or at 619-665-5887.
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Industries
Company Size
10,001+
Company Stage
IPO
Headquarters
Dublin, CA
Founded
1957
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