Route

Route

Consolidated package tracking with protection services

Overview

Route aggregates online orders from multiple retailers into a single app, providing real-time tracking and shipping updates so users can monitor all purchases in one place. It also offers optional services: 1 Click Protect, which adds package protection at checkout in case of loss or damage, and 1 Click Protect Green, a carbon-neutral shipping option funded by Route that supports reforestation projects in Brazil. The app helps both everyday shoppers and independent brands improve customer service, resolve shipping issues with a few clicks, and discover stories behind favorite brands. Route stands out by focusing on independent brands and unique products, combining consolidated tracking with built-in protection and climate-friendly options. Its goal is to make online shopping easier and less stressful while supporting small brands and reducing the environmental impact of deliveries.

About Route

Simplify's Rating
Why Route is rated
C+
Rated B on Competitive Edge
Rated B on Growth Potential
Rated D+ on Differentiation

Industries

Data & Analytics

Consumer Software

Social Impact

Company Size

201-500

Company Stage

Series C

Total Funding

$288.5M

Headquarters

Lehi, Utah

Founded

2019

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Simplify Jobs

Simplify's Take

What believers are saying

  • Route hired Arman Panjwani and Alexandria Orr in April 2026 for scaling.
  • Route's enterprise push accelerated after Frate Returns and major platform integrations.
  • Route raised $40 million in 2024 at $1.4 billion, signaling investor conviction.

What critics are saying

  • Mertson v. Route App was filed June 3, 2026 over hidden shipping-protection fees.
  • The lawsuit attacks Route's checkout widget and pre-selected toggles as deceptive junk fees.
  • If retailers drop Route widgets, insurance attach rates and transaction volume collapse quickly.

What makes Route unique

  • Route protects, tracks, and returns orders in one post-purchase platform.
  • Route serves 13,000 brands and protects over $20 billion GMV.
  • Frate Returns acquisition created a vertically integrated checkout-to-return workflow.

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Funding

Total Funding

$288.5M

Above

Industry Average

Funded Over

5 Rounds

Notable Investors:
Series C funding is usually for startups that are doing well and are looking for more money to fuel major growth, such as acquiring other companies, expanding into global markets, or launching new product lines. Investors typically include larger venture capital firms and private equity.
Series C Funding Comparison
Below Average

Industry standards

$50M
$40M
Route
$50M
Medium
$62M
SeatGeek
$100M
Oura

Benefits

Health Insurance

Remote Work Options

Unlimited Paid Time Off

401(k) Company Match

Professional Development Budget

Growth & Insights and Company News

Headcount

6 month growth

0%

1 year growth

0%

2 year growth

-3%
The Cool Down
Sep 1st, 2026
New York class action says Route App slips 'junk fees' into shopping carts.

New York class action says Route App slips 'junk fees' into shopping carts. Unexpected checkout costs may force households already stretching tight budgets to spend more than planned. by Morgan Taylor September 1, 2026 Photo Credit: iStock For shoppers who have watched an online total rise at the last step of a purchase, that familiar frustration is the subject of a class action lawsuit. The case targets Route App, which is accused of placing a "shipping protection" charge into online carts even though consumers did not explicitly agree to it. Here's what to know. As reported by Top Class Actions, plaintiffs Anthony Mertson and Michael Schirano filed the suit against Route App in New York federal court on June 3, claiming the company broke state and federal consumer laws. They allege that checkout software on e-commerce sites adds a "shipping protection" or "package protection" fee as shoppers move through checkout. According to the complaint, the key issue is that these charges appeared without shoppers first clearly opting in to them. The filing refers to the added costs as "junk fees." Consumers often use that term for charges they see as hidden, confusing, or difficult to avoid, and fees that surface late in checkout can make people feel pushed to finish the purchase instead of starting over. As with any lawsuit, these are allegations, and the court has not determined whether Route App violated the law. TCD picks " Quince spotlight. These best-sellers from Quince deliver affordable, sustainable luxury for all More background. Unexpected checkout costs may force households already stretching tight budgets to spend more than planned or abandon a purchase after investing time in the process. The Route lawsuit also reflects concerns many people have about how businesses use certain tools in online shopping. Apps and add-on protections may be presented as helpful features, but critics argue they cross a line when they are not clearly optional. If a fee is truly optional, consumers should be able to understand what it is, why it is being added, and how to decline it without confusion. What can be done? Screenshots of the checkout process may be useful if a shopper later disputes a charge with a retailer or payment provider. Lawsuits like this can also pressure companies to make online checkout more transparent. It's possible that public scrutiny may encourage businesses to simplify disclosures and avoid automatically adding extra costs. Get TCD's free newsletters for easy tips, smart advice, and a chance to earn $5,000 toward home upgrades. To see more stories like this one, change your Google preferences here.

Business Wire
Apr 8th, 2026
Route appoints new CFO and VP of Enterprise Revenue to accelerate growth

Route, a post-purchase platform for e-commerce brands, has appointed Arman Panjwani as chief financial officer and Alexandria Orr as vice president of enterprise revenue to support its expansion into large-scale retail. Panjwani previously served as chief strategy and financial officer at LawnStarter and led corporate finance at Snap during its IPO. Orr brings experience from Shopify and Salesforce in building enterprise sales organisations. The appointments follow a period of enterprise adoption growth for Route, which recently acquired Frate Returns to unify package protection, order tracking and returns services. Route has raised over $250 million from investors including Craft Ventures and Hedosophia, and serves over 13,000 brands protecting more than $20 billion in gross merchandise value.

FinSMEs
Jan 12th, 2026
Route Acquires Frate Returns

Route acquires Frate Returns. Route, a Lehi, Utah-based provider of a post-purchase platform used by ecommerce companies, announced the acquisition of Frate Returns, a returns and exchanges platform designed for modern ecommerce brands. This strategic acquisition gives Route's customers a comprehensive solution that combines its package protection and tracking suite with Frate's intelligent exchange-first returns technology. By integrating Frate's AI-driven returns and exchanges software, Route now offers merchants a single, vertically integrated platform to manage the entire customer journey after checkout. Led by Bailey Newton, Co-Founder and CEO, Frate Returns delivers capabilities, including exchange-first optimization, AI image verification, and flexible shipping, refund, and payment options, which allow brands like Caraway Home, Honeylove, and Monos to reduce refund rates and operational costs while retaining revenue and increasing loyalty. Founded by Evan Walker and Mike Moreno in 2019, and led by Eric Kobe, CEO, Route is post-purchase platform for modern ecommerce. Used by over 13,000 brands and protecting over $20 Billion in gross merchandise value to-date. Route helps merchants deliver package protection, tracking, cash back, issue resolution, and returns and exchanges - all in one platform.

Business Wire
Jan 12th, 2026
Route Acquires Frate Returns - Revolutionizing the Post-Purchase Experience for Ecommerce Brands

LEHI, Utah--(BUSINESS WIRE)--Route, the post-purchase platform trusted by the world's leading ecommerce brands, today announced the acquisition of Frate Returns, a returns and exchanges platform designed for modern ecommerce brands. This strategic acquisition gives Route’s customers a comprehensive solution that combines Route’s market-leading package protection and tracking suite with Frate’s intelligent exchange-first returns technology. "Acquiring Frate Returns builds on Route’s position at

SL Enterprise
Aug 22nd, 2025
Post-purchase services company Route names Kobe CEO

Route, a Lehi company that specializes in post-purchase services for e-commerce companies, has named Eric Kobe its new CEO, succeeding Michael Yamartino, who will join the board of directors.

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