Route

Route

Package tracking and shipping solutions provider

About Route

Simplify's Rating
Why Route is rated
B-
Rated C on Competitive Edge
Rated B on Growth Potential
Rated B on Rating Differentiation

Industries

Consumer Software

Social Impact

Consumer Goods

Company Size

201-500

Company Stage

Series C

Total Funding

$288.5M

Headquarters

Lehi, Utah

Founded

2019

Overview

Route simplifies online shopping by providing a package tracking solution that consolidates all online orders in one app. Users receive real-time shipping notifications and status updates, allowing them to track purchases from various retailers in one place. The service caters to both individual online shoppers and independent brands, enhancing customer service and offering unique products. Route generates revenue through its "1 Click Protect" feature, which provides package protection during transit, and offers a carbon-neutral shipping option called "1 Click Protect Green" that supports reforestation projects. The app also allows users to resolve shipping issues easily and provides insights into their favorite brands, making the shopping experience more personalized. Route's goal is to create a seamless and eco-friendly online shopping experience while supporting independent brands.

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Significant Headcount Growth
Simplify Jobs

Simplify's Take

What believers are saying

  • Route raised $40M in Series C funding, boosting technological capabilities.
  • Partnerships with Klaviyo and Salesforce enhance Route's integration with ecommerce systems.
  • Route's collaboration with GreenPlaces aligns with growing demand for sustainable practices.

What critics are saying

  • Increased competition from AI-driven solutions threatens Route's market share.
  • Integration with multiple platforms may lead to potential data privacy concerns.
  • Rapid expansion may strain Route's operational capabilities, risking service disruptions.

What makes Route unique

  • Route offers a unique app consolidating all online orders in one place.
  • The '1 Click Protect' feature provides seamless package protection at checkout.
  • Route's carbon-neutral shipping option appeals to eco-conscious consumers.

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Funding

Total Funding

$288.5M

Above

Industry Average

Funded Over

4 Rounds

Notable Investors:
Series C funding is usually for startups that are doing well and are looking for more money to fuel major growth, such as acquiring other companies, expanding into global markets, or launching new product lines. Investors typically include larger venture capital firms and private equity.
Series C Funding Comparison
Below Average

Industry standards

$50M
$40M
Route
$50M
Medium
$62M
SeatGeek
$100M
Oura

Benefits

Health Insurance

Remote Work Options

Unlimited Paid Time Off

401(k) Company Match

Professional Development Budget

Growth & Insights and Company News

Headcount

6 month growth

↑ 13%

1 year growth

↑ 16%

2 year growth

↑ 12%
PYMNTS
Dec 15th, 2024
Genai At Retail: New Technology Upgrades For Inventory And Demand Forecasting

01 A lack of real-time inventory visibility and difficulties in accurately predicting shopper demand often result in overproduction, excess stock or critical shortages — all of which have a direct and detrimental impact on profitability. 02 GenAI is transforming inventory management by enabling accurate demand forecasting, optimized stock levels and streamlined replenishment processes. Solutions like Alloy.ai, Hypersonix and Maiven provide real-time tools that empower retailers to make data-driven decisions and respond swiftly to market changes. 03 If managing inventory is retail business managers’ top priority, delivering personalized shopping experiences is a close second. Offering consumers exactly what they want can drive sales, but it also demands precise control over stock levels to ensure a seamless and satisfying customer experience. Personalized offers fall flat without available inventory

Finsmes
Jun 25th, 2024
Route Raises $40M in Series C

Route, a Lehi, UT-based post-purchase package tracking and protection solution provider, raised $40 million in Series C funding at a $1.4 billion valuation. The round was led by Hanaco VC with participation from JAWS Ventures, Madrona Ventures, and Granger. Route achieved $100 million in revenue in 2023 and surpassed $15 billion in protected merchandise by June 2024. The company is on a clear path to profitability.

PR Newswire
Mar 28th, 2024
Route Deepens Its Commerce Tech Stack With New Integrations, Empowering Merchants To Streamline Their Customer Experience

Route is teaming up with Klaviyo, Salesforce, Status, Recharge, and Zendesk, empowering merchants to access a full tech stack for ecommerce in one placeLEHI, Utah, March 28, 2024 /PRNewswire/ -- Route , the leading post-purchase package tracking and protection solution, today announced it has teamed up with Klaviyo, Recharge, Salesforce, Status, and Zendesk to provide merchants with robust integration capabilities with the tools they use every day. These new integrations allow merchants to seamlessly integrate Route with their existing ecommerce systems, streamlining operations and optimizing customer experiences.Zendesk Integration: Enables support teams to see Route claim details directly within the CX solution, agent dashboard, or customer ticket.Status Integration: Merges Route tracking information and claims resolution in Status.Klaviyo Integration: Ensures Route tracking information is automatically pulled into all order email communications.Salesforce Commerce Cloud Cartridge: Easily integrates Route into the checkout process, streamlining order protection and tracking.Recharge Integration: Ensures subscription orders are protected every time they ship.Route powers shipment tracking, package protection, and carbon offsetting for 13,000 merchants. Its integrations with leading platforms, tech tools, and more than 1,100 carriers build upon Route's core post-purchase customer experience solutions, allowing merchants to connect all their systems and easily manage their online sales."We're excited to see what brands will do with our new integrations with Klaviyo, Recharge, Salesforce Commerce Cloud, Status, and Zendesk," said Michael Yamartino, CEO of Route. "These companies all do different things, but they have one thing in common: they allow merchants of all sizes to punch above their weight, so they can create customer experiences that compete with the biggest companies in the world."One company already reaping the benefits is Wellbel , which leverages Route's integration with Recharge to ensure support for their customers subscribing to supplement plans. This partnership safeguards every shipment and has transformed how the company operates. Wellbel has seen a 6.5% increase in customers choosing Route package protection at checkout and achieved a customer support average first response time of six minutes – proving that Route has helped them elevate their entire customer experience."It's truly a joy teaming up with a company whose values align seamlessly with ours, prioritizing customer satisfaction," said Diana Yadegar, Co-Founder of Wellbel

Slickwraps
Dec 16th, 2023
Do You Offer Shipping Insurance?

Slickwraps, inc. know how frustrating it is to have something happen to your order, so Slickwraps, inc. has partnered with Route to offer added assurance that you're supported, no matter what.

Marketing Beat
Dec 14th, 2023
Former Weetabix marketing chief joins Route as non exec

Former Weetabix marketing chief Gareth Turner has moved to Newcastle-based agency Route, where he takes on the role of non-executive director.

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