Route, a post-purchase platform for e-commerce brands, has appointed Arman Panjwani as chief financial officer and Alexandria Orr as vice president of enterprise revenue to support its expansion into large-scale retail. Panjwani previously served as chief strategy and financial officer at LawnStarter and led corporate finance at Snap during its IPO. Orr brings experience from Shopify and Salesforce in building enterprise sales organisations. The appointments follow a period of enterprise adoption growth for Route, which recently acquired Frate Returns to unify package protection, order tracking and returns services. Route has raised over $250 million from investors including Craft Ventures and Hedosophia, and serves over 13,000 brands protecting more than $20 billion in gross merchandise value.

Route acquires Frate Returns. Route, a Lehi, Utah-based provider of a post-purchase platform used by ecommerce companies, announced the acquisition of Frate Returns, a returns and exchanges platform designed for modern ecommerce brands. This strategic acquisition gives Route's customers a comprehensive solution that combines its package protection and tracking suite with Frate's intelligent exchange-first returns technology. By integrating Frate's AI-driven returns and exchanges software, Route now offers merchants a single, vertically integrated platform to manage the entire customer journey after checkout. Led by Bailey Newton, Co-Founder and CEO, Frate Returns delivers capabilities, including exchange-first optimization, AI image verification, and flexible shipping, refund, and payment options, which allow brands like Caraway Home, Honeylove, and Monos to reduce refund rates and operational costs while retaining revenue and increasing loyalty. Founded by Evan Walker and Mike Moreno in 2019, and led by Eric Kobe, CEO, Route is post-purchase platform for modern ecommerce. Used by over 13,000 brands and protecting over $20 Billion in gross merchandise value to-date. Route helps merchants deliver package protection, tracking, cash back, issue resolution, and returns and exchanges - all in one platform.