"Rox" establishes one of the first AI-based advanced manufacturing centers in the Middle East within KEZAD 1 in Musaffah. - The facility spans 10,000 square meters and will begin operations in the second half of 2026. - The facility aims to produce about 300,000 vehicles annually by 2030 and contribute nearly 10% to the "Project 300 Billion" initiative. Abu Dhabi - Al Wahda: Khalifa Economic Zones Abu Dhabi Group (KEZAD), one of the largest operators of integrated and specialized economic zones in the region, announced the signing of a strategic musataha agreement with "Rox" to establish one of the first AI-based advanced manufacturing centers in the Middle East within KEZAD Logistics Park 1 in the KEZAD Musaffah area. The facility, covering an area of 10,000 square meters within KEZAD's integrated industrial ecosystem, will provide a supportive environment for developing Rox's operations, reinforcing Abu Dhabi's position as a competitive destination for vehicle manufacturing and industrial production in the region. According to the plan, the AI-based advanced manufacturing center is scheduled to begin operations in the second half of 2026, targeting an annual production capacity of up to 300,000 vehicles by 2030, with the potential to contribute up to 10% to the "Project 300 Billion" initiative in the UAE. Once operational, the center will support vehicle production and export to Middle Eastern and global markets through smart and scalable manufacturing capabilities, thereby supporting Rox's global expansion plans and enhancing KEZAD's role in next-generation mobility solutions. On this occasion, Abdullah Al Hameli, CEO of Economic Cities and Free Zones at Abu Dhabi Ports Group, said: "The agreement with Rox embodies KEZAD's pivotal and ongoing role in enabling the growth of the industrial sector by attracting high-quality investments to the emirate of Abu Dhabi. With the continuous evolution of global supply chains, KEZAD provides modern infrastructure, integrated logistics connectivity, and a supportive regulatory framework that enables companies to scale efficiently and compete globally." On his part, Jarvis Yan, founder and CEO of Rox, said: "Our agreement with KEZAD represents an important step in our efforts to bring advanced manufacturing capabilities and localize them in Abu Dhabi, contributing to cementing its status as a regional and global hub for manufacturing and export. This agreement also enhances the integration of supply chains related to our manufacturing operations, drives our expansion plans in the region, and contributes to developing an integrated industrial system aligned with the UAE's long-term vision." Meanwhile, Mohamed Ali Al Kamali, CEO of Commerce and Industry at Abu Dhabi Investment Office, said: "Abu Dhabi is building one of the most competitive and future-ready industrial ecosystems in the world, where strategic investments are rapidly transformed into scalable advanced manufacturing capabilities, along with direct access to global markets. The establishment of Rox's facility in KEZAD, supported by Abu Dhabi Investment Office, contributes to laying the foundations of this growing ecosystem. It particularly enhances the emirate's position as a preferred destination for advanced industries, supported by world-class infrastructure and strong market connectivity." Al Kamali added: "With the accelerating industrial growth in Abu Dhabi, efforts are not limited to enhancing supply chain resilience and increasing local production but extend to consolidating the emirate's position at the forefront of global transformations in manufacturing and trade." Given its location within KEZAD Logistics Park in the Musaffah area, the facility will benefit from KEZAD's integrated logistics services and multimodal transport network, as well as competitive service rates, ensuring operational efficiency and easy access to regional and global markets. As a global company specializing in artificial intelligence technology, Rox integrates advanced new energy technologies with the UAE's distinctive lifestyle, which combines luxury and outdoor activities. The brand has emerged as a strong competitor in the luxury sport utility vehicle sector in the UAE, the Middle East, and North Africa. To establish its presence in key markets and accelerate its global expansion, Rox aims to leverage KEZAD's global industrial infrastructure, its multimodal logistics network, and its advanced industrial ecosystem to create a model project for smart luxury vehicle manufacturing in the Middle East. The agreement reflects clear alignment with the positive trajectory of the industrial sector in Abu Dhabi, supported by strong foreign direct investment flows and notable growth in non-oil trade volume, driving demand for industrial land, manufacturing capabilities, and infrastructure. The UAE's non-oil foreign trade recorded AED 3.8 trillion in 2025, reflecting the momentum of economic diversification efforts. It is worth noting that such agreements confirm KEZAD's leading role as an accelerator for economic activities, playing a pivotal role in shaping the future of manufacturing, trade, and logistics sectors in the region, within industrial ecosystems that are witnessing advanced levels of integration and openness to global markets.