Work Here?
Overview
Rue Insurance provides asset protection and risk management services through specialized departments for Business Insurance, Employee Benefits, and Personal Insurance. Its main offering, the Coordinated Asset Protection (CAP) Program, helps clients identify potential risks, develop a customized Risk Reduction Plan, and implement strategies to reduce risk and improve profitability. The company stands out by coordinating risk care across its major areas rather than offering generic coverage, leveraging more than a century of experience to help clients be ready for unexpected events. The goal is to protect clients’ assets and increase profitability by anticipating risks and delivering structured protection plans.
About Rue Insurance
Industries
Financial Services
Company Size
51-200
Company Stage
N/A
Total Funding
N/A
Headquarters
Hamilton Township, New Jersey
Founded
1917
Get referred to Rue Insurance
See people who can refer or advise you
Simplify's Take
What believers are saying
- Melissa Cooke became a 2026 NJ INNOVATE100 honoree, signaling internal sales momentum.
- Recent hiring of Rachel Guerrier and Michelle shows continued underwriting and servicing investment.
- 2026 blog cadence around EPLI, healthcare, and fitness suggests active lead generation.
What critics are saying
- National brokers like Marsh and Gallagher can outscale Rue’s niche focus by 2026.
- No funding and no acquisition firepower limit technology and geographic expansion.
- Specialty insurance litigation, especially SAM claims, can trigger reputational damage and E&O losses.
What makes Rue Insurance unique
- Four-generation family ownership in Hamilton and 75 employees anchor local continuity.
- Rue serves 8,500 individuals and 3,000 businesses across 44 states.
- Specializes in niche commercial coverage, including fitness clubs, healthcare, and SAM exposure.
Help us improve and share your feedback! Did you find this helpful?
Benefits
Paid Time Off (PTO)
401(k) Company Match
Profit Sharing Plan
Flexible Work Hours
Hybrid Work Options
Health Insurance
Dental Insurance
Vision Insurance
Long Term Disability
Short Term Disability
Life Insurance
Accident Insurance
Critical Illness Insurance
Company News
Congratulations Melissa Cooke, Innovate 100 honoree. Rue Insurance is proud to announce that Melissa Cooke, Director of Sales, has been named a 2026 New Jersey INNOVATE100 honoree in the Insurance sector. Presented by NJ Innovation+, the INNOVATE100 celebrates leaders who are driving innovation and making a meaningful impact across New Jersey. Melissa's recognition highlights her role in Rue Insurance's innovative approach to risk and client strategy, helping bring a fresh perspective to how the firm addresses challenges and opportunities. She has strengthened the company's ability to deliver thoughtful, full-spectrum solutions that elevate clients and reinforce its forward-thinking culture. Rue Insurance is honored to see Melissa's leadership and contributions included on this prestigious list. She will be awarded at the Innovate New Jersey Celebration at the State Theatre on May 13.
Rue Insurance announced today that it was recognized as a Best Place to Work in NJ.
Rue Insurance welcomes Rachel Guerrier.
Rue Insurance was honored last night to accept the NJBIZ Best Places to Work award.
Rue Insurance has once again been named the Big "I" 2023 Best Practices Agency.
Rue Insurance is Hiring for 4 Jobs on Simplify!
Find jobs on Simplify and start your career today
About Rue Insurance
Industries
Financial Services
Company Size
51-200
Company Stage
N/A
Total Funding
N/A
Headquarters
Hamilton Township, New Jersey
Founded
1917
Rue Insurance is Hiring for 4 Jobs on Simplify!
Find jobs on Simplify and start your career today