Introducing Agent 2.0. June 25, 2026 Agent 2.0 helps marketers make more of what works - ads, videos and full campaigns that drive revenue. Every marketer knows what it takes to drive revenue: analyze what's working, make more of it, cut what's not. In practice, making that happen across every campaign, social post and paid ad is more than one person or even a lean team can keep up with. That gap between knowing and doing is where most marketing falls short. Today, runwayml.com is introducing Agent 2.0, an upgraded Runway Agent experience designed to close that gap. Bring in what you're working with: a paid ads campaign that isn't converting, a product you're launching next week or an audience you're trying to break into. Agent analyzes it, asks the right questions and builds with you until it's right - all in one conversation. Built for marketers. Whether you're a founder doing your own marketing, a solo marketer responsible for all of a brand's social content or part of a larger team managing multiple concurrent campaigns, Agent helps you create, test and improve your marketing. Brand marketers: Develop campaign concepts in conversation. Let Agent know who you're targeting and it will help you find the best creative angles to sell your products and generate every variation you need. Create seasonal content, brand videos and campaign assets. Adapting a campaign for a new market? Agent localizes copy and swaps visuals so you're not rebuilding assets from scratch for every region. Performance marketers: Build on what's working. Upload your creative, provide your ad metrics from Meta, YouTube, TikTok or Google, and Agent analyzes and creates your next set of ads to test. Social marketers: Generate a week's worth of on-brand content in a single session. Give Agent the engagement data from your last week of content and it finds what's working and generates your next week of posts, with variants cut for every platform. Tell Agent what you need, and it automatically cuts into the right formats: 9:16 for Reels and Stories, 16:9 for YouTube, 1:1 for feed. Product marketers: Work with Agent to nail down product positioning angles that will resonate with your audience. Agent will then build campaign assets with your strongest messages so you can test them in market. Agent 2.0 meets you wherever you are in your creative process: a rough idea, a half-finished campaign, a product you're bringing to market or a set of assets already running. It understands the context and the goal and helps you make the next version better, so your marketing drives revenue. What's next for Agent. runwayml.com want Agent to become the most capable autonomous agent for real-world work: connecting directly to the platforms where your marketing lives, learning from performance data and generating new assets and campaigns automatically. For most AI tools, the finished asset is the end. runwayml.com is building Agent to keep going: to help you run your marketing end to end and keep improving. Try Agent 2.0. Agent 2.0 is available for all users. Try it out for your marketing today. Discover more

Creating engaging short films with AI and IP. Explore AI-powered dialogue shorts within franchises, inspired by Lionsgate's innovation. The dawn of ai-powered dialogue shorts. In the rapidly evolving world of digital media, the fusion of artificial intelligence and intellectual property (IP) is offering new avenues for creative expression and content production. Inspired by Lionsgate's collaboration with Runway to develop AI-generated episodic content, filmmakers are now looking to leverage AI to expand storytelling within established franchises. This groundbreaking approach enhances creativity without the constraints of traditional filmmaking, opening up opportunities for richer, more immersive narratives. Why ai-generated dialogue shorts matter. AI-generated content is not just a novelty - it's a game-changer for the industry. AI can generate scripts, create dialogue, compose scenes, and even produce accompanying graphics, all while maintaining a style consistent with the original franchise. These AI-powered dialogue shorts allow prominent studios and indie creators alike to tap into beloved IPs, providing fresh takes and engaging stories without needing massive investments in time or resources. Lionsgate's Strategy: * Harness existing IP to expand content libraries. * Use AI to streamline production and ensure narrative consistency. * Innovate the viewing experience with AI-driven storytelling. Tools and techniques for creating AI shorts. Several technological advancements are paving the way for easy and cost-effective short film production. Here's how creators can start: 1. AI video generation platforms. The use of platforms like Adobe's updated Lightroom, which now turns photos into videos using AI models like Firefly, allows creators to seamlessly integrate B-roll or gap-filler content. This marks Lightroom's first use of Adobe's generative-credits system, enhancing creative workflows significantly. 2. Image-to-Video conversion. With the launch of xAI's Grok Imagine 1.5 API, creators can turn a single image into a video, complete with audio. This cost-effective tool is ideal for creators seeking to enrich their storytelling without high production costs. 3. AI in scriptwriting and dialogue generation. AI tools can churn out scripts and dialogue that respect the nuances of the original IP. By inputting character details and plot settings, AI can generate cohesive and engaging narratives. Democratizing access with AI video platforms. Platforms like GoFaceless offer an accessible way for independent creators to embrace AI-driven short film production. Without requiring extensive technical knowledge, filmmakers can transform ideas into finished videos complete with script, voiceover, visuals, and captions. This democratization of technology levels the playing field, allowing indie creators to compete with larger studios. Navigating new Algorithm controls. Recent updates from social media giants like Instagram and TikTok, which now offer "Your Algorithm" controls, provide creators the ability to finetune how their content is distributed. By understanding and leveraging these controls, filmmakers can better align their AI-generated shorts with audience preferences, potentially maximizing reach and engagement. Embracing a new era of storytelling. The integration of AI with established IP is not just an exciting innovation - it's a transformative development for content creation. As studios like Lionsgate continue to explore these possibilities, the opportunities for storytelling within franchises expand dynamically. Conclusion: Indie filmmakers and creators have more tools than ever to tell their stories in compelling ways. The world of AI-powered shorts offers a glimpse into a future where creativity meets technology seamlessly. For creators looking to harness the power of AI in filmmaking, platforms such as GoFaceless provide a streamlined solution to bring your visions to life with ease. Explore how these tools can transform your creative process. FAQs. How do AI-generated dialogue shorts enhance storytelling within franchises? AI-generated shorts allow for more content to be produced quickly, expanding narratives and exploring new storytelling angles within established franchises. What tools are necessary to create AI-powered short films? Creators can use AI video generation platforms, image-to-video conversion tools, and AI scriptwriting software to produce high-quality content efficiently. It allows creators to tailor content distribution, ensuring their work reaches the most engaged audience, improving viewership and interaction. Can independent creators compete with studios using AI technologies? Yes, AI video platforms democratize access to advanced tools, enabling indie creators to produce high-quality content without large budgets. What are some challenges in creating AI-generated shorts? Maintaining narrative consistency and ensuring the generated content aligns with audience expectations are key challenges. Ready to create your first video? Create your first video free - no credit card required.

Hollywood and AI: inside Lionsgate's partnership with Runway. Lionsgate partners with Runway to create AI-generated shorts, reshaping media production. The future of media: AI meets traditional storytelling. In a groundbreaking move, Lionsgate has teamed up with Runway, an AI powerhouse known for its innovative approach to video production, to create short episodic content based on its existing intellectual properties (IPs). This partnership marks a pivotal moment in media production, blending traditional storytelling with cutting-edge AI technology to revolutionize how content is created and consumed. Why this partnership matters. The collaboration between Lionsgate and Runway showcases a significant shift in the industry. As major studios embrace AI-generated content, it opens the door to endless possibilities for content creators looking to expand their offerings beyond conventional methods. * Increased Output Efficiency: AI can effortlessly handle repetitive tasks, enabling creators to produce high volumes of content quickly. * Cost-Effective Production: By automating the creation process, studios can cut down on production costs while maintaining high-quality standards. * Creative Exploration: AI allows filmmakers to experiment with new ideas and styles, pushing the boundaries of traditional narrative forms. How AI technology transforms content creation. Recent advancements in AI-driven tools are reshaping content production. For instance, Adobe's new feature in Lightroom, which generates videos from photos using AI models like Firefly, demonstrates this shift. This tool empowers creators to effortlessly craft B-roll style content and enhance their workflows without original video capture, providing more flexibility and creativity. Similarly, xAI's Grok Imagine 1.5 API offers cost-effective image-to-video conversion, a testament to how AI technology is making video production accessible and efficient for everyone in the industry. Impact on the creative process. With AI handling the logistical aspects of production, filmmakers and producers can focus more on creativity and storytelling. This partnership with Runway allows Lionsgate to explore its extensive library of IPs, creating fresh, engaging content that might have been too resource-intensive to produce traditionally. * Empowering Storytellers: Producers can use AI outputs as a foundation, building upon them to create unique, engaging stories. * Expanding Audience Reach: By utilizing popular IPs and enhancing them through AI, studios can tap into existing fan bases while attracting new audiences. Navigating the new AI landscape. Digital platforms like Instagram and TikTok are advancing their offerings with tools allowing creators more control over the algorithms that determine their content's visibility. This transparency enhances a creator's ability to align content with audience preferences, ultimately improving engagement. For tech-savvy creatives, leveraging AI platforms like GoFaceless can significantly ease the production process. These solutions enable creators to quickly transform script ideas into polished faceless videos complete with voiceovers, visuals, and captions. A look ahead: the next frontier. As AI continues to evolve, the media landscape will experience profound changes. Studios may soon adopt fully automated workflows to streamline video production further. The trend towards automating vertical video content for TikTok and Instagram Reels exemplifies this shift, highlighting the importance of efficiency in modern content creation. Conclusion. The partnership between Lionsgate and Runway signals a new era where technology and creativity merge to revolutionize media production. AI-generated short films are just the beginning of a wave that could transform Hollywood's approach to storytelling. For creators eager to embrace this transformation, exploring AI platforms like GoFaceless offers a pathway to innovation in new media formats. Faq. How does AI benefit film production? AI benefits film production by automating routine tasks, reducing costs, and enabling creators to focus on developing innovative content. Why did Lionsgate partner with Runway? Lionsgate partnered with Runway to use AI technology to create episodic content based on its existing IPs, expanding its media offerings. What is the significance of AI in media? AI in media allows for more efficient content creation, greater creative flexibility, and cost-effective production, enhancing storytelling capabilities. How can creators make the most of AI tools? Creators can integrate AI tools into their workflows to automate processes, broaden creative possibilities, and reach larger audiences efficiently. What role does GoFaceless play in AI video production? GoFaceless offers robust solutions for turning topics into complete faceless videos, enabling creators to enhance their content production capabilities. For content creators exploring AI advancements in video production, GoFaceless provides one way to leverage these technologies effectively. Discover more about how to utilize AI in your projects by visiting its blog. Ready to create your first video? Create your first video free - no credit card required.