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Overview
Rx Redefined provides a compliance-focused platform that lets physicians manage distribution of Durable Medical Equipment, Prosthetics, Orthotics, and Supplies (DMEPOS) directly to patients. Its Full Service helps practices become licensed DMEPOS suppliers and meet the 30 supplier standards. Its In Office product lets doctors distribute supplies from their office, connected to medical distribution centers to offer a wide range of brands and minimize product switching. Revenue comes from subscriptions plus services like end-to-end revenue cycle management and audits, with the goal of streamlining the supply chain and improving patient outcomes while expanding through partnerships.
About Rx Redefined
Industries
Enterprise Software
Healthcare
Company Size
51-200
Company Stage
Series A
Total Funding
$21.3M
Headquarters
Arroyo Grande, California
Founded
2017
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Simplify's Take
What believers are saying
- Rx Redefined updated its site in August 2026, signaling active product expansion and sales motion.
- Revelio Labs reported 141 employees in March 2026, up 128% from 2023.
- Indeed listed multiple open roles in 2026, including growth, clinical, and technical positions.
What critics are saying
- CMS DMEPOS supplier standards create audit risk; one compliance failure can freeze revenue quickly.
- Physician adoption depends on training and workflow changes; clinics abandon cumbersome distribution programs fast.
- McKesson, Cardinal Health, and Apria can undercut pricing, crushing margins and blocking scale.
What makes Rx Redefined unique
- Rx Redefined owns physician-led DMEPOS workflows, from licensing through billing and audits.
- Its August 2026 website shows 10+ distribution centers and two distinct physician products.
- The model reduces product switching for chronic patients by keeping prescribed brands and delivery paths.
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Funding
Total Funding
$21.3M
Below
Industry Average
Funded Over
5 Rounds
Industry standards
Benefits
Health Insurance
Dental Insurance
Vision Insurance
Unlimited Paid Time Off
Growth & Insights and Company News
6 month growth
↑ 5%1 year growth
↑ 11%2 year growth
↑ 7%50 Recently-Funded Startups To Watch 2023Continue to scroll through the list, or choose a category above to jump ahead!. Artificial Intelligence Startups. Cypris
Rx Redefined, an Oakland, CA-based tech-enabled provider of medical supply services for group practices, raised $8M in Series A funding
Rx Redefined, a tech-enabled provider of medical supply services for group practices, announced it has raised $8M in Series A funding.
Rx Redefined Scoops Up $8M Series A Funding Back to HomeOAKLAND, CA, Rx Redefined, a tech-enabled provider of medical supply services for group practices, has raised $8 million in Series A funding.The round was led by Crosscut Ventures Management, with participation from Tusk Venture Partners, Silverton Partners, Pisgah Fund and Jeff Immelt, former CEO of General Electric. The platform allows physicians to directly order and fulfill the supplies they believe are in the patient's best interest, thereby reducing handoffs and improving the patient experience.Rx Redefined is a health tech company transforming the pathway from order to fulfillment for chronic patients obtaining essential medical supplies. Their patented technology platform creates a value-add service to cost-pressured medical practices, reduces patient care gaps, and has demonstrated a reduction in utilization compared to traditional delivery pathways.(c)2011-2020 by Massinvestor, Inc. For contact info, please check out our about page
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About Rx Redefined
Industries
Enterprise Software
Healthcare
Company Size
51-200
Company Stage
Series A
Total Funding
$21.3M
Headquarters
Arroyo Grande, California
Founded
2017
Rx Redefined is Hiring for 1 Jobs on Simplify!
Find jobs on Simplify and start your career today