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Overview
Rx Redefined provides a compliance-focused platform that lets physicians manage distribution of Durable Medical Equipment, Prosthetics, Orthotics, and Supplies (DMEPOS) directly to patients. Its Full Service helps practices become licensed DMEPOS suppliers and meet the 30 supplier standards. Its In Office product lets doctors distribute supplies from their office, connected to medical distribution centers to offer a wide range of brands and minimize product switching. Revenue comes from subscriptions plus services like end-to-end revenue cycle management and audits, with the goal of streamlining the supply chain and improving patient outcomes while expanding through partnerships.
About Rx Redefined
Industries
Enterprise Software
Healthcare
Company Size
51-200
Company Stage
Series A
Total Funding
$21.3M
Headquarters
Oakland, California
Founded
2017
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Simplify's Take
What believers are saying
- Rx Redefined's website updated August 14, 2026, signaling active product and operations investment.
- The company still markets hundreds of passed federal audits, strengthening buyer confidence.
- Its December 2024 Series B and $21.5M total funding support expansion.
What critics are saying
- A CMS anti-kickback or Stark challenge would make Rx Redefined uninsurable and unbankable.
- Every office location needs licensing and audits, creating a slow, expensive rollout.
- If Medicare reimbursement tightens in 2026, subscription revenue loses customer urgency and churn rises.
What makes Rx Redefined unique
- Rx Redefined embeds DMEPOS compliance into physician workflows, not generic e-commerce fulfillment.
- Its Full Service product handles CMS enrollment, supplier standards, and daily proof-of-delivery auditing.
- The platform lets practices dispense trained-on brands through office and home delivery channels.
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Funding
Total Funding
$21.3M
Below
Industry Average
Funded Over
5 Rounds
Industry standards
Growth & Insights and Company News
6 month growth
↑ 0%1 year growth
↑ 5%2 year growth
↓ -2%50 Recently-Funded Startups To Watch 2023Continue to scroll through the list, or choose a category above to jump ahead!. Artificial Intelligence Startups. Cypris
Rx Redefined, an Oakland, CA-based tech-enabled provider of medical supply services for group practices, raised $8M in Series A funding
Rx Redefined, a tech-enabled provider of medical supply services for group practices, announced it has raised $8M in Series A funding.
Rx Redefined Scoops Up $8M Series A Funding Back to HomeOAKLAND, CA, Rx Redefined, a tech-enabled provider of medical supply services for group practices, has raised $8 million in Series A funding.The round was led by Crosscut Ventures Management, with participation from Tusk Venture Partners, Silverton Partners, Pisgah Fund and Jeff Immelt, former CEO of General Electric. The platform allows physicians to directly order and fulfill the supplies they believe are in the patient's best interest, thereby reducing handoffs and improving the patient experience.Rx Redefined is a health tech company transforming the pathway from order to fulfillment for chronic patients obtaining essential medical supplies. Their patented technology platform creates a value-add service to cost-pressured medical practices, reduces patient care gaps, and has demonstrated a reduction in utilization compared to traditional delivery pathways.(c)2011-2020 by Massinvestor, Inc. For contact info, please check out our about page
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About Rx Redefined
Industries
Enterprise Software
Healthcare
Company Size
51-200
Company Stage
Series A
Total Funding
$21.3M
Headquarters
Oakland, California
Founded
2017
There are no jobs for Rx Redefined right now.
Find jobs on Simplify and start your career today