SADA

SADA

Google Cloud consulting and migration services

Overview

SADA helps enterprises adopt and optimize Google Cloud through cloud strategy, architecture, migration, and ongoing managed services. It moves virtual machines, databases, and applications to Google Cloud, builds custom apps, and runs change-management and user adoption programs. The company differentiates itself with a long track record as a Google Cloud-focused partner, a large client base, and multiple Partner of the Year awards. After its acquisition by Insight, SADA operates as the dedicated Google Cloud arm within a broader cloud group, expanding into generative AI adoption to improve enterprise performance.

About SADA

Simplify's Rating
Why SADA is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Data & Analytics

Consulting

Enterprise Software

AI & Machine Learning

Company Size

501-1,000

Company Stage

Acquired

Total Funding

$410M

Headquarters

Georgia

Founded

2000

Your Connections

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Simplify's Take

What believers are saying

  • Insight expands SADA's enterprise reach and delivery scale.
  • GenAI Journey Accelerator opens near-term advisory and implementation demand.
  • Business continuity and disaster recovery adds a new upsell lane.

What critics are saying

  • Google Cloud channel dependence exposes revenue to partner program changes.
  • Hyperscaler-native AI and resiliency tools commoditize SADA's services.
  • Insight may absorb demand into broader teams, shrinking SADA's standalone brand.

What makes SADA unique

  • Google Cloud Premier Partner with multiple specializations.
  • Deep expertise in migration, modernization, and managed services.
  • Now operates as Insight's dedicated Google Cloud arm.

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Funding

Total Funding

$410M

Above

Industry Average

Funded Over

1 Rounds

Acquisition funding comparison data is currently unavailable. We're working to provide this information soon!
Acquisition Funding Comparison
Coming Soon

Benefits

Unlimited Paid Time Off

Paid Parental Leave

401K/RRSP with match

Health Insurance

Dental Insurance

Vision Insurance

Life Insurance

Short and Long-Term Disability Insurance

Paid Holidays

Google-certified training programs

Professional Development Budget

Conference Attendance Budget

Flexible Work Hours

Remote Work Options

Hybrid Work Options

Wellness Program

Mental Health Support

Phone/Internet Stipend

Home Office Stipend

Growth & Insights and Company News

Headcount

6 month growth

0%

1 year growth

0%

2 year growth

-5%
GlobeNewswire
Apr 8th, 2025
Sada Wins 2025 Google Cloud Global Partner Of The Year Award For Google Workspace

LAS VEGAS, April 08, 2025 (GLOBE NEWSWIRE) -- SADA, An Insight company , a leading business and technology consultancy and award-winning Google Cloud Premier level Partner across several product and engagement models, announced today it has received the 2025 Google Cloud Global Partner of the Year Award for Google Workspace.SADA is recognized for its achievements in the Google Cloud ecosystem, helping joint customers across industries drive significant business value through successful Workspace deployments, focusing on work transformation and AI adoption."We are proud to recognize SADA as our Global Google Workspace Partner of the Year," said Kevin Ichhpurani, President, Global Partner Ecosystem, Google Cloud. "SADA’s proven expertise in large-scale Google Workspace deployments, combined with their focus on successful change management and high customer satisfaction, has enabled them to enhance workplace productivity and collaboration for enterprise customers."SADA's expertise in Workspace deployments has enabled organizations to substantially improve productivity, collaboration, and security. In one instance, SADA spearheaded a large-scale Workspace transformation for Cimpress, a global printing and mass customization company, migrating large amounts of data and billions of items onto Google Workspace."This marks our eighth consecutive year being recognized by Google Cloud as a Partner of the Year, a distinction we are incredibly honored to receive and one that we certainly don't take lightly," said Dana Berg, CEO of SADA. "This continued recognition fuels our passion for delivering exceptional customer experiences and driving impactful business outcomes through Google Workspace. We remain dedicated to pushing the boundaries of what's possible with cloud technology and are excited to continue partnering with Google Cloud to empower organizations on their digital transformation journeys."In 2024, SADA demonstrated its commitment to Google Workspace excellence for its customers by launching a Gemini Adoption program, resulting in a significant number of successful Gemini projects, which helped customers successfully and securely leverage all the AI that Google Workspace has to offer. To further accelerate customer adoption, SADA developed a comprehensive Gemini video library with tutorials and unique training materials and hosted a Gemini for Workspace Crash Course event

Public Radio of Armenia
May 2nd, 2024
SADA unveils GenAI Journey Accelerator

SADA unveils GenAI Journey Accelerator.

Public Radio of Armenia
Apr 9th, 2024
SADA: Armenian-founded company named Google Cloud's 2024 Global Sales Partner of the Year

SADA, an Insight company, a leading business and technology consultancy and award-winning Google Cloud Premier Partner, has been named Google Cloud's 2024 Global Sales Partner of the Year.

Business Wire
Apr 9th, 2024
Dynatrace Expands Go-To-Market Partnership With Google Cloud

WALTHAM, Mass.--(BUSINESS WIRE)--Dynatrace (NYSE: DT), the leader in unified observability and security, today announced an expanded go-to-market (GTM) partnership with Google Cloud. Together, the two companies will enable more customers worldwide to adopt the Dynatrace® platform on Google Cloud for AI-powered analytics and automation of their cloud-native environments to achieve their digital transformation goals. The GTM motions include joint sales enablement and marketing initiatives, including customer solution workshops, marketing campaigns, and events. “Cloud observability and security are essential for business success in the modern digital world,” said Jay Snyder, SVP, Global Partner and Alliances at Dynatrace. “They help organizations speed up software development and innovation, improve user experiences, and boost customer satisfaction. The Dynatrace platform offers the industry’s leading AI-powered observability and security for modern cloud environments

IT News Online
Apr 9th, 2024
SADA Named Google Cloud's 2024 Global Sales Partner of the Year

"We're proud to announce SADA as a 2024 Google Cloud Partner Award winner and recognize their achievements enabling customer success from the past year."

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