SAM Labs

SAM Labs

Blocks-based coding kits for K-5 education

Overview

SAM Labs provides STEAM coding tools for Kindergarten to 5th grade. The core offering is wireless Bluetooth-connected SAM Blocks that students use to create projects that move, light up, or respond to the environment. These blocks are programmed through SAM Studio, a drag-and-drop, block-based online platform, enabling young learners to code without syntax challenges. The company also offers ready-made lesson plans and educator support to help schools integrate the tools into their curriculum. Unlike some competitors, SAM Labs combines tangible hardware, an intuitive coding environment, and professional development resources in one solution, tailored for early education. The ultimate goal is to help educators teach 21st-century skills—creativity, collaboration, and problem-solving—through accessible, hands-on STEAM learning.

About SAM Labs

Simplify's Rating
Why SAM Labs is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Enterprise Software

Education

Company Size

11-50

Company Stage

Series A

Total Funding

$20.1M

Headquarters

London, United Kingdom

Founded

2014

Simplify Jobs

Simplify's Take

What believers are saying

  • Hardware, software, and curriculum bundle suits turnkey district purchases.
  • Grades 6-8 positioning aligns with standards-driven school buying.
  • Consistent, measurable STEAM outcomes support renewals and expansions.

What critics are saying

  • Free coding and physical-computing tools compress SAM Labs pricing.
  • Larger edtech incumbents can outbid it in district procurement.
  • Hardware support failures quickly damage trust-based school renewals.

What makes SAM Labs unique

  • Wireless blocks and software create hands-on physical computing lessons.
  • District-wide K-12 STEAM focus targets multi-school curriculum adoption.
  • Educator training and implementation support reduce classroom rollout friction.

Help us improve and share your feedback! Did you find this helpful?

Funding

Total Funding

$20.1M

Below

Industry Average

Funded Over

3 Rounds

Series A funding typically happens when a startup has a product and some customers, and now needs funding to scale. This money is usually used to grow the team, expand marketing, and improve the product. Venture capital firms are frequently the main investors here.
Series A Funding Comparison
Below Average

Industry standards

$15M
$8.2M
Discord
$8.9M
SAM Labs
$15M
Canva
$30M
Kalshi

Benefits

Health Insurance

Company Equity

Professional Development Budget

Growth & Insights and Company News

Headcount

6 month growth

-4%

1 year growth

5%

2 year growth

-4%
Daily News Record
Apr 30th, 2024
HCPS Students Get Intro To Computer Science

So around 2018, HCPS partnered with SAM Labs, a K-8 Science, Technology, Engineering, Art and Math (STEAM) and coding company.

Journal-News
Jan 9th, 2024
SAM Labs engage students in Jefferson County through STEM activities

Jefferson County Schools purchased kits from SAM Labs to help students grow.

Tech.eu
Feb 11th, 2022
UK edtech company SAM Labs raises £5.1 million in funding

SAM Labs, an edtech company based in London, has raised £5.1 million in a Series A round led by…

Cybertech
May 31st, 2021
Samlabs launches SAM Studio

Last year, SAM Labs introduced SAM Studio, a web-based application that houses educators’ longtime favorite coding application, SAM Space, and new soon to be favorite, SAM Blockly (previously Google Workbench).

Recently Posted Jobs

Sign up to get curated job recommendations

There are no jobs for SAM Labs right now.

Find jobs on Simplify and start your career today

We update SAM Labs's jobs every few hours, so check again soon! Browse all jobs →