SATURDAYS

SATURDAYS

Direct-to-consumer eyewear with in-house design

Overview

Saturdays creates and sells stylish, affordable eyewear for everyday confidence. It designs in-house and manages production, then offers eyeglasses and sunglasses through an omnichannel, direct-to-consumer model via its app, website, Home Try On, and physical stores, keeping costs down by controlling the full supply chain. The products use premium materials like customized single-sheet cellulose acetate and polycarbonate lenses with protective coatings, and are supported by a seamless shopping experience and member benefits. Unlike others who rely on third-party manufacturing, Saturdays differentiates itself with in-house design and manufacturing, premium materials, and a customer-focused omnichannel approach that emphasizes affordability. Its goal is to provide vision solutions that are both functional and fashionable, helping customers look and feel good and feel like it’s always the weekend.

Significant Headcount Growth

About SATURDAYS

Simplify's Rating
Why SATURDAYS is rated
C+
Rated C on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Design

Consumer Goods

Company Size

201-500

Company Stage

N/A

Total Funding

N/A

Headquarters

Jakarta, Indonesia

Founded

2016

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Simplify's Take

What believers are saying

  • January 2026 funding from Openspace and Altara financed store expansion and operations.
  • SATURDAYS operates more than 60 stores across 23 Indonesian cities.
  • The June 2026 app update and July 2026 website refresh show active commerce investment.

What critics are saying

  • Opspace-funded expansion demands flawless store execution; weak unit economics burn cash by 2027.
  • Optik Melawai and online marketplaces undercut SATURDAYS with broader assortments and lower prices.
  • If regional expansion stalls, SATURDAYS becomes a small Indonesian retailer, not a category winner.

What makes SATURDAYS unique

  • SATURDAYS is Indonesia’s first and largest tech-enabled eyewear brand.
  • It combines in-house frame design, app, home try-on, and stores.
  • Its café-store format turns eyewear shopping into a lifestyle experience.

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Benefits

Employee Discounts

Professional Development Budget

Flexible Work Hours

Remote Work Options

Hybrid Work Options

Growth & Insights and Company News

Headcount

6 month growth

22%

1 year growth

22%

2 year growth

22%
DailySocial
Jan 18th, 2026
SATURDAYS attracts fresh capital. Semiconductor ambitions take shape. Digital commerce matures

SATURDAYS attracts fresh capital. Semiconductor ambitions take shape. Digital commerce matures. This week's developments reflect a business and technology landscape that is steadily regaining confidence while remaining selective and disciplined. Capital continues to flow toward companies and sectors with clear fundamentals, from consumer brands with strong omnichannel models and fintech players with proven risk management, to enterprise software firms preparing for public markets. Governments and investors alike are signaling longer-term ambition through initiatives in semiconductors. Shifts in consumer and enterprise behavior show increasing maturity, with greater emphasis on trust, value, efficiency, and sustainability. Thanks for reading RISE by DailySocial! Subscribe for free to receive new posts and support my work. What's new. SATURDAYS Raises Fresh Capital Amid Selective Funding Climate D2C eyewear brand SATURDAYS secured approximately US$6.3 million in new funding, standing out in a period when venture capital remains cautious. Based on regulatory filing data as quoted by DealStreetAsia, US$4 million was obtained from a new investor, Openspace Ventures, while another US$2.3 million came from an existing investor, Altara Ventures. The company has built a hybrid model that combines physical retail with strong online channels, which continues to attract investor confidence. The funding is expected to support store expansion and operational strengthening rather than aggressive experimentation. Indonesian Government Announces Semiconductor Ecosystem Initiative With UK Authorities announced plans to develop a semiconductor ecosystem backed by roughly US$125 million, in collaboration with partners from the United Kingdom. The initiative aims to strengthen capabilities in chip design, talent development, and advanced manufacturing. While the region has historically relied on imports, the move reflects a strategic push to participate more actively in global supply chains. It also signals long-term ambition to diversify the technology sector beyond software and services. Atome Expands US$345 Million Credit Facility to Scale BNPL Atome increased its syndicated credit facility to US$345 million, up significantly from the previous year, reinforcing its ambition to scale buy-now-pay-later services across Southeast Asia. The facility provides greater flexibility to fund consumer purchases and merchant partnerships amid shifting spending patterns. Despite tighter global credit conditions, the expansion suggests sustained confidence in BNPL demand and risk management capabilities. The move highlights how alternative consumer financing remains an important lever in digital commerce growth. Consumer Behavior Matures as E-Commerce Enters "Confident Commerce" Era E-commerce is transitioning into a phase dubbed "Confident Commerce," where shoppers prioritize trust, product quality, and long-term value over discounts, reflecting more mature purchasing behavior. Consumers are increasingly comfortable buying higher-value items online when platforms and sellers demonstrate reliability and consistent experiences. This shift is supported by deeper engagement through creators and membership programs that reinforce loyalty and purchase confidence. As a result, the focus of digital commerce is moving from sheer volume growth to enhancing overall shopping satisfaction and meaningful impact on everyday life. ElectGo Launches B2B Industrial E-Commerce Platform ElectGo introduced a new industrial-focused e-commerce platform offering more than 15,000 electrical and industrial products with AI-assisted search and recommendations. The platform targets a segment that traditionally relies on offline procurement and fragmented supplier relationships. By digitizing pricing, inventory visibility, and technical support, ElectGo aims to improve efficiency and transparency in industrial sourcing. This reflects growing momentum in B2B e-commerce beyond consumer retail. What's exciting. Affirma Capital Launches Climate Transition Fund Affirma Capital completed the first close of its US$200 million Climate Transition Fund, focused on renewable energy, circular economy, waste and water management, and sustainable transport. The fund is backed by institutional investors and targets mid-market opportunities with both commercial and environmental impact. It is expected to begin deploying capital shortly, reflecting increasing investor interest in transition-focused assets. The strategy balances long-term sustainability goals with disciplined return expectations. WeLab Raises US$220 Million in Series D Round Digital financial services platform WeLab secured US$220 million in Series D funding, signaling renewed investor confidence in established fintech players. The round highlights a shift in capital toward companies with clearer paths to profitability and strong risk controls. Despite a cautious funding environment, large late-stage rounds continue to materialize for platforms with scale and stable revenue. The deal suggests sustained demand for digital banking and embedded finance solutions. Toku Files for IPO, Targets January Listing Customer experience software provider Toku has filed registration documents for an initial public offering, targeting a January market debut. The move reflects growing confidence in enterprise software companies with recurring revenue models and regional customer bases. Its planned listing adds to a limited but important pipeline of technology exits in the region. The IPO could serve as a benchmark for valuations and investor appetite in the software sector. What's next: Indonesia Business sentiment shows cautious optimism amid structural challenges. The Kadin Indonesia Business Pulse Q4-2025 (Pilot Edition) was launched to provide a faster, business-oriented complement to official macroeconomic data by capturing real-time sentiment from Indonesian enterprises. Conducted between 1 - 23 December 2025, the survey collected responses from 155 KADIN members across sectors and firm sizes, ranging from micro enterprises to large corporations. Its objective is to serve as a regular monitoring tool to inform government policy and private-sector strategy by assessing current business conditions, sectoral performance, investment plans, and outlook for 2026 Is your company's current business condition better compared to the previous quarter? Overall findings indicate a cautiously positive business sentiment. Around 40% of respondents reported positive conditions, exceeding negative sentiment (35%), though a substantial neutral segment reflects ongoing uncertainty. Many businesses perceived improvements in current business and sector conditions compared with the previous quarter, but recovery remains uneven across industries. Nearly half of respondents expressed plans to invest within the next six months, signaling emerging optimism, albeit tempered by macroeconomic uncertainty. The most significant positive drivers identified were market development, improved competition, and better regulatory conditions. Despite this optimism, structural challenges remain prominent. Bureaucracy and regulation were cited as the primary obstacles, followed by limited access to financing and weak or volatile market demand. Looking ahead to 2026, confidence is largely anchored in expectations of central government policy support, complemented by hopes for appropriate fiscal incentives and stronger legal certainty. The report concludes that while current policies are broadly aligned with business aspirations, particularly in financing, sustaining positive sentiment will require stronger demand stimulation, regulatory simplification, and improvements in labor market conditions, with the financial services sector showing the strongest overall confidence. Thanks for reading RISE by DailySocial! Subscribe for free to receive new posts and support my work.

DealStreetAsia
Jan 16th, 2026
Indonesian D2C eyewear brand SATURDAYS secures $6.3M from Openspace Ventures, Altara Ventures

Indonesian direct-to-consumer eyewear brand SATURDAYS has raised $6.3 million in fresh funding, according to regulatory filings with Singapore's Accounting and Corporate Regulatory Authority. Openspace Ventures invested approximately $4 million as a new investor, whilst existing backer Altara Ventures contributed $2.3 million. Founded in 2016 by Suparta and Andrew Kandolha, SATURDAYS sells affordable eyewear through online channels and over 60 physical stores across 23 cities in Indonesia. Its stores double as cafés, serving specialty coffee and pastries. The funding comes as venture capital investment in Indonesian startups has plummeted, with companies raising just $297 million across 61 deals in the first 11 months of 2025, down from $9.4 billion in 2021. SATURDAYS previously raised Series A funding from Altara Ventures in 2022.

DealStreetAsia
Apr 10th, 2023
Indonesian D2C eyewear brand SATURDAYS raises venture debt, plans store expansion

The fundraising comes a year after the brand raised a Series A round led by Altara Ventures.

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