Chinese fast-fashion retailer Shein is drastically scaling back its Vietnamese operations just over a year after establishing a 15-hectare warehouse facility near Ho Chi Minh City. The site, once the country's largest bonded logistics hub employing thousands, has shrunk to 6 hectares with mass layoffs beginning in April. The retreat follows major shifts in US trade policy. Shein initially expanded to Vietnam in late 2024 after Donald Trump's re-election raised fears of trade war escalation, which materialised with US tariffs on Chinese goods reaching 145% by April 2025. However, the company's plans unravelled when Trump ended the de minimis duty-free exemption for shipments under $800 from all countries in July 2025. The move undermined Shein's business model, which relied heavily on small parcel shipments. Shein is now refocusing on its southern China manufacturing base and pursuing a Hong Kong IPO.

Introducing SHEIN Marketplace. 7 Aug 2026 SHEIN is one of the most popular shopping platforms in the world serving customers in around 160 countries. Since its launch in 2012 as an on-demand online fashion retailer, SHEIN has evolved into a global fashion and lifestyle ecosystem, connecting consumers, brands, and businesses with the help of its third-party marketplace. In 2024 SHEIN expanded its marketplace offering from the US to Europe and today thousands of UK retailers use SHEIN Marketplace to reach customers across Europe. From on-demand fashion to global ecosystem. As shoppers increasingly looked to the platform for branded, lifestyle and local products, it became clear there was a strong appetite for a broader retail offering. SHEIN Marketplace was created to enrich the experience for existing customers while opening up new opportunities for local businesses to reach an engaged audience and grow across Europe and beyond. Today, SHEIN Marketplace has become a growth engine for UK businesses, helping them to expand internationally while maintaining full control over their brand identity. Built for seller success. Everyday customers from all around the world come to SHEIN looking for products and your shop could be their next favourite. Joining the SHEIN Marketplace means you can have control over product assortment, pricing, content, and brand identity. SHEIN provides the infrastructure: brand visibility and audience reach, traffic, logistics, marketing tools, and real-time performance insights to help sellers optimise and grow their business. A dedicated marketplace team is also on hand to offer hands-on support where needed to help sellers optimise their shop and drive sustainable growth. Sellers can also choose from a variety of fulfilment and logistics options. SHEIN has integrations with technology partners such as THG Ingenuity, Linnworks and Rithum so onboarding and shipping is simple and intuitive. Connect with an engaged customer base. SHEIN's customer base is highly engaged, coming to the platform with a strong intent to discover products across fashion, beauty, home and lifestyle categories. SHEIN's diverse community of shoppers is always looking for new brands and products that reflect their evolving needs and interests, creating opportunities for retailers to grow their reach. Ready to get started? SHEIN Marketplace is actively growing and welcomes retailers looking to reach a highly engaged audience. We recommend SHEIN Marketplace if your business is already set up as an ecommerce store. Those who perform best on SHEIN Marketplace are the retailers that develop channel-specific strategies, actively use the insights provided, and react quickly. Top tips. To get started successfully, sellers should focus on a few essentials from day one: * A clear channel strategy * Strong product imagery * Regular performance testing * Close attention to customer reviews and marketplace insights The opportunity is clear: for UK businesses looking to reach a large, engaged European audience, SHEIN Marketplace offers both the scale and the support to grow

Shein is set to list on the Hong Kong Stock Exchange as early as mid-August, targeting a valuation of $30 billion to $40 billion — a steep discount from the $98 billion it commanded in 2022. The fast fashion retailer's compressed valuation reflects mounting regulatory and cost pressures. The FTC is investigating the company for consumer protection violations. Meanwhile, revenue grew just 8% to $42 billion in 2025, down from 20.7% growth the year before. Shein faces a $99 million tariff-related loss as the de minimis duty exemption ends, exposing its merchandise to tariffs ranging from 10% to 87.5%. US revenue fell 14.3% to $2.04 billion for the quarter. The company must first secure Beijing's approval to list in Hong Kong, after earlier attempts to go public in New York and London failed.