SPINS

SPINS

Retail consumer insights and analytics provider

About SPINS

Simplify's Rating
Why SPINS is rated
B
Rated C on Competitive Edge
Rated B on Growth Potential
Rated A on Rating Differentiation

Industries

Data & Analytics

Consulting

Consumer Goods

Company Size

501-1,000

Company Stage

Series A

Total Funding

$5M

Headquarters

Chicago, Illinois

Founded

1995

Overview

SPINS provides insights and analytics specifically for the Natural, Organic, and Specialty Products Industry. The company takes raw data and turns it into useful information that helps businesses understand consumer behavior and market trends. By analyzing this data, SPINS helps its clients make better decisions that can lead to growth in their businesses. What sets SPINS apart from its competitors is its focus on the natural products sector and its ability to provide a common language for industry players, making it easier for them to communicate and collaborate. The main goal of SPINS is to empower businesses in the natural products market to maximize the value of their data and drive their growth.

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Simplify's Take

What believers are saying

  • Partnerships with Bedrock and Stackline enhance SPINS' data-driven market penetration strategies.
  • Personalized nutrition trends offer new product development opportunities in the natural products sector.
  • SPINS' insights into GLP-1 drug impacts can guide shifts in consumer behavior and demand.

What critics are saying

  • Declining plant-based milk sales may reduce demand for SPINS' insights in this segment.
  • GLP-1 drugs impacting grocery spending could lower demand for SPINS' food sector insights.
  • Beyond Meat's struggles may reduce the need for market insights in the plant-based sector.

What makes SPINS unique

  • SPINS specializes in natural, organic, and specialty product insights and analytics.
  • The company transforms raw data into actionable business solutions for the natural products sector.
  • SPINS provides a common language for the industry, enabling informed decision-making and growth.

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Funding

Total Funding

$5M

Below

Industry Average

Funded Over

1 Rounds

Series A funding typically happens when a startup has a product and some customers, and now needs funding to scale. This money is usually used to grow the team, expand marketing, and improve the product. Venture capital firms are frequently the main investors here.
Series A Funding Comparison
Below Average

Industry standards

$15M
$5M
SPINS
$8.2M
Discord
$15M
Canva
$30M
Kalshi

Benefits

Extracurricular Activities

Location

Agile Work Environment

Parental Leave

Bike Storage

Flexible Schedules

Fresh and Healthy Snacks

Wellness Program

Growth & Insights and Company News

Headcount

6 month growth

↓ -1%

1 year growth

↓ -1%

2 year growth

↑ 0%
Best Superfood
Mar 12th, 2025
Enhancing information high quality drives customized vitamin phase

The rising client shift towards customized vitamin is pushed by values-based purchasing, useful substances and nutrient density, Scott Dicker, director of selling, Spins, defined in a panel at Pure Merchandise Expo West.

BND
Mar 5th, 2025
Bedrock and SPINS Partner to Drive Wellness-Focused CPG Insights

OAKLAND, CA / ACCESS Newswire / March 5, 2025 / Bedrock Analytics, a leading provider of cloud-based data analytics, is excited to announce a strategic partnership with SPINS, a leading provider of wellness-focused data, analytics, and insights for the consumer-packaged goods (CPG) industry.

PR Newswire
Mar 4th, 2025
Spins And Stackline Partner To Transform Omnichannel Market Intelligence

The partnership brings omnichannel intelligence to CPG brands with unmatched market visibility, product insights, and growth optimization.CHICAGO, Feb. 25, 2025 /PRNewswire/ -- SPINS, the leading provider of data and intelligence for the natural products industry, has announced a strategic partnership with Stackline, the leading retail intelligence and commerce technology platform. The collaboration will equip brands with an integrated view of online and in-store market measurement, delivering a more comprehensive view of product (and attribute) performance, driving smarter decisions and strategic growth in today's dynamic marketplace.Over the past five years, grocery shopping has rapidly become an omnichannel activity; shoppers increasingly purchase both online and in-store for a variety of categories. This behavior has raised the bar for measuring performance and assessing opportunity - and has made a consolidated view both increasingly complex, and increasingly mandatory. Brands selling across multiple channels often face critical blind spots—particularly on platforms like Amazon—where competitive benchmarking, product hierarchy, and attribution data are frequently fragmented, inconsistent, or incomplete.The SPINS-Stackline partnership is designed to eliminate these gaps, providing brands with a unified, omnichannel perspective to confidently navigate the changing retail landscape."For many brands ecommerce is an increasingly essential channel, but it comes with numerous complexities," said Jay Margolis, CEO of SPINS. "SPINS has long been a leader in market intelligence, and our partnership with Stackline strengthens our commitment to provide the most comprehensive, actionable insights to brands about their portfolio

AgFunder News
Jan 3rd, 2025
How Are Glp-1 Drugs Impacting Spending On Food And Dietary Supplements?

GLP-1 weight-loss drugs are cutting calories… and grocery bills, according to a new study from Cornell’s SC Johnson College of Business using data from Numerator. The study analyzed grocery shopping transaction data from 2,623 households (11.6% of the total households tracked) with at least one member starting GLP-1 use between January 2023 and July 2024. For each adopter, the researchers tracked grocery spending for six months prior to adoption and six to 12 months after adoption. The latest survey data shows current usage at 7.7% of households. Unlike insurance claims data, which tend to reflect usage among diabetic or obese patients with treatment covered by insurance, Numerator’s data also capture households that use GLP-1 drugs ‘off-label,’ including many who pay out of pocket and do not meet the clinical criteria for obesity, providing a broader view of adoption patterns

AgFunder News
Aug 14th, 2024
Us Retail Sales Of Plant-Based Milk By Numbers: Coconut Is Up, Almond Is Down, Soy And Oat Are Flat

US retail sales of plant-based milk fell 5.2% in the year to July 14, with units down 5.9%, according to new data from SPINS shared with AgFunderNews. Sales of almond milk continued to decline, while sales of oat and soy milk remained flat. For context, US retail sales of dairy milk—which have been on a declining trajectory for years despite a brief blip during the pandemic—fell 2.1% to $17.2 billion over the same period with units down 0.8%. While almond milk remains the leading player in the plant-based milk category by some measure, sales fell 8.5% over the period with units down 8.9%

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