Overview

Salted builds and runs a portfolio of health-focused, delivery-centric restaurant brands designed for ghost kitchens and pickup, reducing the need for traditional dine-in locations. It operates centralized, tech-enabled kitchens and uses saltedOS, a full-stack platform that coordinates supply, quality control, and marketing, while monitoring operations with data analytics and in-kitchen cameras. The brands, such as Moonbowls, Califlower Pizza, Ginger Bowls, Lulubowls, Thrive Kitchen, and the $5 Salad Company, are designed to appeal to gluten-free and plant-forward trends and are sold through major delivery apps and direct online ordering. Salted differentiates itself by managing multiple brands under one tech-enabled platform and pursuing national expansion through ghost kitchens, with a goal to scale new restaurant concepts outside traditional brick-and-mortar locations.