Sama

Sama

Matches employees with suitable professional coaches.

Overview

Sama is a platform that connects employees with professional coaches. It uses a digital platform and a proprietary algorithm to match people to the right coach based on their professional development needs and personal profile. The product works by collecting user needs and profile data, then pairing them with suitable coaches, enabling coaching sessions through the platform. Sama differentiates itself by its algorithm-driven matching and focus on aligning coaching with each individual’s development goals, rather than offering a one-size-fits-all coaching pool. The company’s goal is to help employees grow professionally by providing personalized coaching at scale.

About Sama

Simplify's Rating
Why Sama is rated
C+
Rated B on Competitive Edge
Rated B on Growth Potential
Rated D+ on Differentiation

Industries

Consulting

Enterprise Software

Education

Company Size

51-200

Company Stage

N/A

Total Funding

N/A

Headquarters

London, United Kingdom

Founded

2020

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Simplify's Take

What believers are saying

  • Sama launched Platform 2.0 in January 2026, expanding product breadth beyond labeling.
  • Continental highlighted Sama’s 2.5M+ SKU work, proving enterprise adoption beyond social media.
  • Demand for high-quality GenAI and robotics data keeps Sama relevant across multiple verticals.

What critics are saying

  • Meta ended a major Nairobi contract in April 2026, eliminating 1,108 jobs immediately.
  • Sama faces class actions and insurer coverage litigation over Meta smart-glasses recordings.
  • If Meta and similar hyperscalers shift labeling in-house, Sama’s revenue base collapses.

What makes Sama unique

  • Sama’s 2026 Platform 2.0 combines automation, human review, and validation workflows.
  • Its 99% client acceptance rate and 10 billion monthly annotations signal operational scale.
  • Impact sourcing and in-house workforce positioning differentiate Sama from pure gig-labeling vendors.

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Benefits

Professional Development Budget

Training Programs

Flexible Work Hours

Growth & Insights

Headcount

6 month growth

1%

1 year growth

3%

2 year growth

6%

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