Scalapay

Scalapay

BNPL payments for online retailers

About Scalapay

Simplify's Rating
Why Scalapay is rated
C
Rated C on Competitive Edge
Rated C on Growth Potential
Rated C on Differentiation

Industries

Fintech

Financial Services

Company Size

201-500

Company Stage

Series B

Total Funding

$723M

Headquarters

Dublin, Ireland

Founded

2019

Overview

Scalapay provides a buy now, pay later (BNPL) service for online shoppers. It lets customers split purchases into multiple interest-free installments, while merchants pay a transaction fee. The product works by integrating with online stores through plugins and APIs; at checkout, shoppers select Scalapay, pay over time, and merchants receive payment upfront with Scalapay handling the repayment from the customer. Scalapay differentiates itself with a merchant-focused model that promises zero risk for retailers, quick setup, and documented integration. It reports that offering Scalapay increases average order value and conversion rates, helping merchants boost sales and customer loyalty. The company’s goal is to help online retailers grow revenue and retain customers by providing a simple, seamless payment option that expands checkout conversions.

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Simplify's Take

What believers are saying

  • European BNPL market grows to $272.5B by 2029 from $147.6B in 2023.
  • One-third of consumers prefer BNPL over credit cards per Marqeta survey.
  • Trustfull partnership reduces first payment defaults across European markets.

What critics are saying

  • Klarna's 45% market share drives Scalapay merchant churn with lower fees.
  • EU Directive II caps BNPL at €200, slashing Scalapay's €210 average order value.
  • Afterpay's Italy expansion via Square halves Scalapay's in-store volume.

What makes Scalapay unique

  • Scalapay issues virtual cards via Marqeta for online and in-store BNPL transactions.
  • Scalapay partners with Trustfull for real-time Identity Intelligence fraud prevention.
  • Scalapay boosts merchant basket size 48% and conversion 11% with zero retailer risk.

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Funding

Total Funding

$723M

Above

Industry Average

Funded Over

4 Rounds

Notable Investors:
Series B funding is typically for startups that have proven their business model and need more funding to expand rapidly—often by entering new markets or adding more products. Investors are usually venture capital firms that specialize in later-stage investments.
Series B Funding Comparison
Below Average

Industry standards

$35M
$30M
Patreon
$45M
Linktree
$65M
Substack
$100M
ClickUp

Benefits

Hybrid Work Options

Company Equity

Professional Development Budget

Growth & Insights and Company News

Headcount

6 month growth

-2%

1 year growth

-3%

2 year growth

-2%
FF News
Dec 10th, 2024
Scalapay Partners with Trustfull to Strengthen BNPL Fraud Prevention Across Europe

Trustfull, a leader in Identity Intelligence for fraud prevention, is proud to announce a strategic partnership with Scalapay, a premier European buy-now-pay-later (BNPL) provider.

FF News
Dec 10th, 2024
Scalapay Partners With Trustfull To Strengthen Bnpl Fraud Prevention Across Europe

Trustfull, a leader in Identity Intelligence for fraud prevention, is proud to announce a strategic partnership with Scalapay, a premier European buy-now-pay-later (BNPL) provider. The collaboration will strengthen fraud prevention operations across Scalapay’s extensive network of European markets, leveraging Trustfull’s platform to proactively identify fraudsters and prevent first payment defaults.In 2023, the European BNPL market was valued at approximately $147.6 billion and is projected to reach $272.5 billion by 2029 (Source). This rapid market expansion brings an increasing need for robust fraud prevention solutions that can protect against evolving tactics, including synthetic identity fraud. The Trustfull platform addresses these challenges by offering open-source intelligence insights and real-time analysis on user contact details and location, enabling BNPL businesses to accurately differentiate between legitimate customers and high-risk applicants.Founded in 2019 and headquartered in Milan, Scalapay has rapidly become a leading player in the European BNPL market, known for its commitment to financial accessibility and customer convenience. With millions of customers and a growing list of merchant partners, Scalapay offers interest-free instalment payment options, making purchases more accessible while prioritizing customer safety.Trustfull’s Identity Intelligence engine analyzes hundreds of digital signals—such as email addresses, phone numbers, IP addresses, browser and device data—to assess user risk in real time. This empowers fraud teams to detect synthetic identities and prevent fraud while maintaining a seamless user experience.Ana Milena Fernandez, CRO at Scalapay, commented:“With Trustfull’s technology, we are enhancing our proactive fraud prevention controls within our online applications to keep reducing first payment defaults

Displayce
Jan 12th, 2024
Revolutionizing Payment Methods: Ads'up agency teams up with Displayce to amplify awareness for Scalapay

Revolutionizing payment methods: ads'up agency teams up with Displayce to amplify awareness for Scalapay.

PYMNTS
Nov 22nd, 2023
Marqeta And Credi2 Team As Bnpl Demand Grows

Marqeta has teamed with Credi2 to launch an installment payment platform for European banks. The partnership, announced Wednesday (Nov. 22), combines Credi2’s embedded lending platform with Marqeta’s card issuing offering, and comes amid a boom in popularity for installment offerings like buy now, pay later (BNPL). “Launching new payments solutions is incredibly time-consuming and complex, not to mention the stakes are incredibly high when dealing with stringent regulatory requirements and cross-border payments,” Marqeta Chief Revenue Officer Todd Pollak said in a news release

NY Headline
Nov 18th, 2023
ESTO's Innovative Approach is Redefining the Baltic BNPL Market

Compared to international competitors like Klarna, ScalaPay, and AfterPay, ESTO differentiates itself with a comprehensive suite of services that include BNPL options, installment loans, account-to-account payments, marketing support, a shopping account, and a loyalty program.

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