The next Twilight collection is here: Scentbird and Lionsgate launch exclusive The Twilight Saga: New Moon fragrance. Oct 01, 2026, 09:15 ET Following the success of its debut Twilight fragrance, Scentbird returns to Forks with an exclusive The Twilight Saga: New Moon fragrance, launching October 1 NEW YORK, Oct. 1, 2026 /PRNewswire/ - Scentbird, the leading fragrance discovery platform, today announced the second drop in its collaboration with Lionsgate's fan-favorite The Twilight Saga, introducing a new exclusive The Twilight Saga: New Moon Eau de Parfum. Following the strong response to its debut Twilight Eau de Parfum, a top-selling SKU since launch, Scentbird is bringing fans the next limited-edition offering in Twilight fragrance. Available exclusively through Scentbird, The Twilight Saga: New Moon Eau de Parfum transforms the emotional intensity of the second film into a wearable fragrance, drawing fans deeper into the story of love, longing and devotion that made The Twilight Saga a pop culture phenomenon. The Twilight Saga: New Moon Eau de Parfum is a floral amber fragrance that captures the warmth, tension and emotional intensity of the film. A sudden pulse of ginger flower cuts through the quiet of Forks, before Tahitian vanilla and warm caramel melt into a rich, honeyed glow. Glowing amber and rich sandalwood ground the scent, leaving a warm trail that lingers on the skin. "The response to our first Twilight fragrance showed us that fans don't just want to revisit the story, they want new ways to step into it," said Elena Lécué, CMO at Scentbird. "With The Twilight Saga: New Moon Eau de Parfum, we're going deeper into one of the saga's most emotionally resonant chapters, translating that feeling into a fragrance fans can wear, collect and make their own. It's the next chapter in a fragrance world we're building exclusively for Twihards." The launch builds on Scentbird's portfolio of fragrance collaborations that bring beloved cultural worlds into scent. With The Twilight Saga: New Moon Eau de Parfum, Scentbird is leaning into the nostalgia and emotional resonance that continue to fuel the franchise's devoted fanbase. The Twilight Saga is one of the most successful young adult film franchises of all time. The five films (Twilight, The Twilight Saga: New Moon, The Twilight Saga: Eclipse and The Twilight Saga: Breaking Dawn - Parts 1 & 2) have grossed more than $3.3 billion at the worldwide box office. The films were adapted from "Twilight" creator Stephenie Meyer's acclaimed series of books that won multiple awards, sold over 160 million copies worldwide and were translated into 49 different languages. Lionsgate's TV adaptation of Stephenie Meyer's novel "Midnight Sun" has been picked up to series at Netflix. The campaign will bring the world of The Twilight Saga: New Moon beyond the screen through a series of fan-first activations and experiences. Scentbird will connect with fans IRL through sampling at the Forever Twilight in Forks Festival, and creator storytelling, featuring original cast members Jackson Rathbone and Peter Facinelli, rooted in genuine long-standing fandom. Together, the activations will transport fans from the world of the film into a personal fragrance experience. More than a fragrance, The Twilight Saga: New Moon Eau de Parfum is designed as the next limited-edition offering in Scentbird's exclusive Twilight Saga fragrance world, giving fans a tangible way to reconnect with the franchise and carry a little bit of Forks with them wherever they go. The New Moon Eau de Parfum is available exclusively through Scentbird beginning October 1, 2026, in the following formats: * 50ml Full Size Bottle: $90.00 * 20ml Mini Bottle: $39.00 * 9ml Travel Spray: $25.00 * 8ml 30 Day Supply: $21.95 * 1.5ml Sample: $4.95 * Fragrance Case: $18.95 Scentbird subscribers can also access the New Moon fragrance as part of the platform's monthly discovery experience. About Scentbird Scentbird is the leading fragrance discovery platform, offering subscribers access to hundreds of designer and niche fragrances through monthly subscriptions and exclusive limited-edition collections. By combining storytelling, culture and self-expression, Scentbird empowers its community to explore and personalize fragrance like never before. About Lionsgate Global Products & Experiences Lionsgate Global Products & Experiences is a division within Lionsgate Studios Corp. (NYSE: LION), one of the world's leading standalone, pure-play content companies. By leveraging the studio's world-class portfolio of film and television brands and franchises, the division drives incremental revenue and builds consumer engagement via live shows and experiences, location-based entertainment destinations, games, physical and digital merchandise, and select strategic partnerships and investments. The group has developed multiple stage productions - including La La Land and Nashville heading to Broadway, and The Hunger Games and Wonder - integrations with marquee games (Call of Duty, Dead By Daylight, Roblox, and Fortnite), and collaborations with best-in-class consumer products licensees (LEGO, American Classics, Hot Toys, Funko, and more). Attractions based on Lionsgate's top franchises The Hunger Games, John Wick, SAW and other iconic IP can be found at theme parks and destinations in Asia, the United States, United Kingdom, and the Middle East, with the JOHN WICK EXPERIENCE now open in Las Vegas. SOURCE Scentbird

Reality dating Fragrances. To coincide with the highly anticipated return of Love Island USA (Season 8) and Love Island UK (Season 13,) Scentbird launched a new, exclusive Love Island Eau de Parfum in partnership with the hit reality TV series. Scentbird's first-ever Love Island Eau de Parfum was developed with Love Island to capture the essence of the summer Villa experience, and it promises a woody, fruity profile that begins bright and juicy before settling into a warm, skin-like finish. "Love Island is pure emotion - the excitement, the suspense, the exotic escape," said Elena Lécué, CMO at Scentbird. "We wanted to capture exactly what keeps millions of fans tuning in every season and bring it to our community in fragrance form." Key notes include bombshell peach, yuzu kiss, gardenia, bare skin musk and driftwood. Trend themes. * Media-branded Fragrances - Creating perfumes tied to TV properties translates narrative identities into scent profiles, enabling new revenue streams that blend storytelling with productized sensory experiences. * Sensory Fandom Experiences - Fans gaining multisensory touchpoints around beloved shows indicates an expansion of fandom from visual and social engagement into tangible, smell-based loyalty drivers. * Limited-edition Celebrity Collabs - Short-run fragrance drops associated with high-profile series or personalities capitalize on scarcity and cultural moments to rapidly monetize audience enthusiasm. Industry implications. * Beauty and Personal Care - Fragrance lines co-created with entertainment brands could reshape product development cycles and marketing, positioning scent as a storytelling medium within beauty portfolios. * Entertainment and Media - Media companies leveraging licensed consumer products like perfumes demonstrate a diversification of IP monetization into physical goods that deepen audience engagement. * E-commerce Subscription Services - Subscription platforms offering exclusive, show-themed products suggest a model where curated sensory merchandise increases retention and lifetime value through recurring, themed offerings. Popularity