S

Scotts Miracle-Gro

Develops lawn and garden products.

Overview

ScottsMiracle-Gro makes lawn and garden products that help people grow and take care of plants on their own property. Its product lines include fertilizers, soils, grass and plant care items, distributed through its Hawthorne Gardening Company subsidiary as needed by professional and consumer markets. The products work by providing nutrients, improving soil, and supporting plant health so lawns and gardens thrive with regular use. The company distinguishes itself through a long history (over 150 years), a focus on community and associates, and a mission called GroMoreGood that guides corporate responsibility and sustainability alongside its brands. Its goal is to help people grow good on their own piece of the Earth—supporting communities, customers, and the planet while expanding opportunities for its employees.

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About Scotts Miracle-Gro

Simplify's Rating
Why Scotts Miracle-Gro is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Food & AgricultureConsumer Goods

Company Size

1,001-5,000

Company Stage

IPO

Headquarters

Marysville, OH

Founded

1868

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What believers are saying

  • Management guided fiscal 2027 sales up 2% to 4% and EPS at $4.70 to $4.90.
  • Black Kow closed October 29, 2026 and should add 1 to 2 points of sales growth.
  • E-commerce POS rose 24% in fiscal 2026, and Scotts opened a new Lochbuie plant October 23, 2026.

What critics are saying

  • Retailer inventories stayed low-single-digit high in November 2026, pressuring fiscal 2027 sell-through.
  • Scotts faces up to $100 million commodity headwinds in fiscal 2027, with core weed-control pricing frozen.
  • Net debt was 3.89x EBITDA in September 2026; another demand slump threatens deleveraging and dividends.

What makes Scotts Miracle-Gro unique

  • Scotts owns Scotts, Miracle-Gro, Ortho, and Tomcat, leading North American garden brands.
  • SMG 2.0 pairs premium branded products with e-commerce, retail expansion, and AI-driven operations.
  • Black Kow adds organic soil amendments, broadening Scotts beyond traditional lawn chemicals.

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Funding

Total Funding

$21.9M

Above

Industry Average

Funded Over

2 Rounds

Post IPO Equity funding comparison data is currently unavailable. We're working to provide this information soon!
Post IPO Equity Funding Comparison Coming Soon

Benefits

  • Health Insurance
  • Dental Insurance
  • Vision Insurance
  • 401(k) Company Match
  • Family Planning Benefits
  • Fertility Treatment Support
  • Flexible Work Hours

Stock Price

Company News

MarketBeat
Nov 8th, 2026
What Scotts Miracle-Gro (SMG) said on its Q4 earnings call.

What Scotts Miracle-Gro (SMG) said on its Q4 earnings call. November 8, 2026 Key points. * Scotts forecast fiscal 2027 net sales growth of 2% to 4% and adjusted EPS of $4.70 to $4.90, despite up to $100 million in commodity cost headwinds and elevated retailer inventories. * Pricing, product mix and cost savings are expected to support margins: the company plans average price increases of about 4% and at least $35 million in supply chain savings, while projecting adjusted gross margin expansion. * The $55 million Black Kow acquisition is expected to add 1 to 2 percentage points to fiscal 2027 sales growth. Scotts also plans to generate about $275 million in free cash flow and prioritize debt reduction toward its 2029 leverage target. * Five stocks to consider instead of Scotts Miracle-Gro. Scotts Miracle-Gro NYSE: SMG expects sales and earnings to grow in fiscal 2027, even as the lawn and garden products company prepares for higher commodity costs and elevated retailer inventories. The company forecast net sales growth of 2% to 4% and adjusted earnings from continuing operations of $4.70 to $4.90 per share. The outlook follows a fiscal 2026 in which annual sales rose 1% and adjusted earnings per share increased 18%, despite an 11% decline in fourth-quarter sales. President and CEO Nate Baxter said the company built its plan to withstand a range of economic conditions rather than rely on an improvement in consumer spending or the housing market. Management expects growth from its Black Kow acquisition, new products, additional retail listings and targeted price increases. "We built the plan so we could be flat to slightly down in top-line and still deliver on our guidance," Baxter said during the earnings call, pointing to flexibility in expenses and other parts of the business. Branded products lift margins. For fiscal 2026, Scotts reported net sales of $3.29 billion, up from $3.26 billion a year earlier. Fourth-quarter sales fell to $303 million as retailers slowed purchases following earlier seasonal ordering, Chief Financial Officer and Chief Accounting Officer Mark Scheiwer said. Management attributed the modest annual sales increase to a shift away from lower-margin mulch and commodity products. Branded products contributed 4 percentage points to sales growth, offsetting planned declines in those other lines. Adjusted gross margin rose to 32.4% from 31.6%, helped by the product mix, targeted pricing and $35 million in supply chain savings. GAAP gross margin increased to 32.3% from 31.3%. Adjusted earnings from continuing operations were $4.48 per diluted share, while GAAP earnings from continuing operations were $3.30 per share. Adjusted earnings before interest, taxes, depreciation and amortization rose 2% to $580 million. Free cash flow was $278 million. Discover more MarketBeat All Access MarketBeat Portfolio Tracker MarketBeat Research Tools Baxter said the broader lawn and garden category grew more than 5% in fiscal 2026, although Scotts did not capture its full share of that growth. Branded point-of-sale dollars increased about 1% overall. E-commerce point-of-sale dollars grew 24% and represented 13% of sales, compared with about 10% a year earlier. Pricing and cost savings to offset inflation. Scotts expects as much as $100 million in commodity headwinds in fiscal 2027, Scheiwer said. The company plans average price increases of about 4% across its portfolio, though it is not raising prices in some more price-sensitive categories, including core weed control. Head of Sales Josh Meihls said the company expects the benefit of pricing to be about 2% after accounting for consumers' response to higher prices. Scheiwer described pricing as the biggest lever for offsetting commodity inflation, with supply chain savings providing an additional benefit. The company is targeting at least $35 million in supply chain savings in fiscal 2027. About 55% of its cost of goods was locked in ahead of the year, compared with roughly 40% at the same point historically, Baxter said. More than 80% of urea requirements were locked, and Scheiwer said diesel and fuel-related costs were more than 50% locked. Scotts expects adjusted gross margin to expand again in fiscal 2027. Scheiwer said the increase would likely be closer to the low end of the company's medium-term target of 50 to 100 basis points, given uncertainty around commodity costs. Inventory and acquisition shape outlook. Retailer inventories ended fiscal 2026 up by low-single-digit percentages at Scotts' largest retailers. Scheiwer said the company has incorporated a low-single-digit sales headwind from those inventories into its outlook. Meihls said the company does not expect a broad inventory drawdown in fiscal 2027 and instead anticipates levels remaining relatively flat. He said some of the earlier buildup supported category growth, while slower sell-through in May also contributed to higher inventories. The $55 million acquisition of Black Kow is expected to contribute 1 to 2 percentage points of fiscal 2027 sales growth and add to operating margin and earnings per share, Scheiwer said. Scotts exercised its option to buy the brand on Oct. 1 after becoming its exclusive distributor earlier in the year. Management also expects growth from new retail listings, innovation and pricing. Baxter said first-half performance would probably be roughly flat with the prior year, with growth concentrated in the second half. Debt reduction remains a priority. Scotts ended fiscal 2026 with net debt of 3.89 times adjusted EBITDA, down 0.21 turns from a year earlier. It is targeting leverage of 3 to 3.5 times by the end of fiscal 2029. The company expects approximately $275 million in free cash flow in fiscal 2027 and about $130 million in supply chain and information technology capital spending. It repurchased $25 million of shares in the fourth quarter under a $500 million authorization. Baxter said debt repayment and investment in the business remain priorities. Any repurchases in fiscal 2027 would be opportunistic and would depend on the company viewing its shares as severely undervalued, he said. About Scotts Miracle-Gro (NYSE:SMG). Scotts Miracle-Gro Company is a provider of consumer lawn and garden products headquartered in Marysville, Ohio. The company develops and markets products designed to help consumers grow and maintain lawns, gardens, landscapes and indoor plants. Its portfolio includes lawn fertilizers, grass seed, plant food, gardening products, pest-control solutions, soils and related growing supplies. Key consumer brands include Scotts, Miracle-Gro, Ortho and Tomcat. The company also has a history of serving the controlled-environment agriculture and hydroponics markets through specialized growing products and supplies. Scotts Miracle-Gro was founded in 1868 and has built a broad distribution network serving retail customers, garden centers and other outlets. This instant news alert was generated by narrative science technology and financial data from MarketBeat in order to provide readers with the fastest reporting and unbiased coverage. Please send any questions or comments about this story to [email protected]. Before you consider Scotts Miracle-Gro, you'll want to hear this. MarketBeat keeps track of Wall Street's top-rated and best performing research analysts and the stocks they recommend to their clients on a daily basis. MarketBeat has identified the five stocks that top analysts are quietly whispering to their clients to buy now before the broader market catches on... and Scotts Miracle-Gro wasn't on the list. While Scotts Miracle-Gro currently has a Moderate Buy rating among analysts, top-rated analysts believe these five stocks are better buys. MarketBeat just released its list of the 7 hottest IPOs expected to hit Wall Street in 2026. See which companies are preparing to go public and why investors are watching closely. Continue following MarketBeat

The Markets Daily
Nov 6th, 2026
Scotts Miracle-Gro (NYSE:SMG) stock gets price target boost from UBS Group.

Scotts Miracle-Gro (NYSE:SMG) stock gets price target boost from UBS Group. Scotts Miracle-Gro (NYSE:SMG - Get Free Report) had its price objective boosted by investment analysts at UBS Group from $70.00 to $77.00 in a report issued on Thursday, Benzinga reports. The firm presently has a "buy" rating on the basic materials company's stock. UBS Group's target price points to a potential upside of 16.08% from the company's current price. A number of other research analysts have also recently issued reports on SMG. Wall Street Zen cut Scotts Miracle-Gro from a "buy" rating to a "hold" rating in a report on Saturday, August 1st. Stifel Nicolaus lowered their target price on shares of Scotts Miracle-Gro from $76.00 to $75.00 and set a "buy" rating on the stock in a report on Tuesday, September 29th. Citigroup reaffirmed an "overweight" rating on shares of Scotts Miracle-Gro in a report on Monday. Wells Fargo & Company increased their target price on shares of Scotts Miracle-Gro from $71.00 to $76.00 and gave the stock an "overweight" rating in a research report on Thursday. Finally, Weiss Ratings downgraded shares of Scotts Miracle-Gro from a "hold (c)" rating to a "hold (c-)" rating in a report on Tuesday, October 6th. Five equities research analysts have rated the stock with a Buy rating and two have issued a Hold rating to the company. Based on data from MarketBeat.com, Scotts Miracle-Gro presently has an average rating of "Moderate Buy" and an average price target of $74.80. Scotts Miracle-Gro price performance. Shares of SMG traded down $0.86 during mid-day trading on Thursday, reaching $66.33. The company had a trading volume of 1,905,713 shares, compared to its average volume of 985,308. Scotts Miracle-Gro has a twelve month low of $47.90 and a twelve month high of $75.34. The company's 50-day moving average is $55.50 and its 200-day moving average is $61.93. The company has a market capitalization of $3.86 billion, a P/E ratio of 57.68 and a beta of 1.87. Scotts Miracle-Gro (NYSE:SMG - Get Free Report) last announced its quarterly earnings results on Wednesday, November 4th. The basic materials company reported ($2.16) EPS for the quarter, beating the consensus estimate of ($2.21) by $0.05. The business had revenue of $302.90 million for the quarter, compared to analyst estimates of $306.11 million. Scotts Miracle-Gro had a negative return on equity of 81.90% and a net margin of 2.19%. Scotts Miracle-Gro's quarterly revenue was down 10.9% on a year-over-year basis. During the same quarter in the previous year, the firm earned ($2.63) EPS. As a group, equities analysts expect that Scotts Miracle-Gro will post 4.39 EPS for the current fiscal year. Insiders place their bets. In other Scotts Miracle-Gro news, Director Mark D. Kingdon sold 831 shares of Scotts Miracle-Gro stock in a transaction on Monday, August 10th. The stock was sold at an average price of $61.65, for a total value of $51,231.15. Following the completion of the transaction, the director owned 10,827 shares in the company, valued at approximately $667,484.55. The trade was a 7.13% decrease in their position. The sale was disclosed in a document filed with the SEC, which can be accessed through this hyperlink. 24.40% of the stock is owned by corporate insiders. Institutional trading of Scotts Miracle-Gro. Several large investors have recently made changes to their positions in the business. Ethic Inc. increased its stake in shares of Scotts Miracle-Gro by 51.6% in the third quarter. Ethic Inc. now owns 18,507 shares of the basic materials company's stock valued at $927,000 after buying an additional 6,298 shares in the last quarter. Compass Financial Management LLC raised its holdings in shares of Scotts Miracle-Gro by 0.7% in the third quarter. Compass Financial Management LLC now owns 31,973 shares of the basic materials company's stock valued at $1,602,000 after buying an additional 235 shares during the last quarter. Vise Technologies Inc. acquired a new position in Scotts Miracle-Gro during the 3rd quarter worth about $234,000. Pinnacle Wealth Planning Services Inc. lifted its position in Scotts Miracle-Gro by 5,391.3% during the 3rd quarter. Pinnacle Wealth Planning Services Inc. now owns 2,526 shares of the basic materials company's stock worth $127,000 after buying an additional 2,480 shares in the last quarter. Finally, Carolina Wealth Advisors LLC grew its holdings in Scotts Miracle-Gro by 1.2% during the 3rd quarter. Carolina Wealth Advisors LLC now owns 43,765 shares of the basic materials company's stock worth $2,193,000 after acquiring an additional 502 shares during the last quarter. Institutional investors own 74.07% of the company's stock. Here are the key news stories impacting Scotts Miracle-Gro this week: * Management forecast fiscal 2027 adjusted EPS of $4.70-$4.90 and sales growth of 2%-4%, citing contributions from Black Kow and targeted pricing. The company also said fiscal 2026 adjusted EPS exceeded guidance and gross margins expanded. * Fourth-quarter loss of $2.16 per share was narrower than analysts expected, and management said it strengthened the balance sheet during fiscal 2026. * Scotts declared a quarterly dividend of $0.66 per share, payable December 4 to shareholders of record November 20. * JPMorgan cut its price target to $67 from $70 and maintained a neutral rating, implying limited upside from the cited share price. * Quarterly revenue was $302.9 million, below expectations and down 10.9% year over year. The earnings beat was modest and the company still reported a quarterly loss. About Scotts Miracle-Gro. Scotts Miracle-Gro Company is a provider of consumer lawn and garden products headquartered in Marysville, Ohio. The company develops and markets products designed to help consumers grow and maintain lawns, gardens, landscapes and indoor plants. Its portfolio includes lawn fertilizers, grass seed, plant food, gardening products, pest-control solutions, soils and related growing supplies. Key consumer brands include Scotts, Miracle-Gro, Ortho and Tomcat. The company also has a history of serving the controlled-environment agriculture and hydroponics markets through specialized growing products and supplies. Scotts Miracle-Gro was founded in 1868 and has built a broad distribution network serving retail customers, garden centers and other outlets. Receive News & Ratings for Scotts Miracle-Gro Daily - Enter your email address below to receive a concise daily summary of the latest news and analysts' ratings for Scotts Miracle-Gro and related companies with MarketBeat.com's FREE daily email newsletter.

Yahoo Finance
Nov 4th, 2026
Scotts Miracle-Gro posts $121.9M Q4 loss, narrower than expected, on $302.9M revenue

Scotts Miracle-Gro reported a fiscal fourth-quarter loss of $121.9 million, or $2.10 per share. Adjusted for discontinued operations and non-recurring gains, the loss was $2.16 per share, better than the $2.22 loss that five analysts surveyed by Zacks Investment Research expected. The Marysville, Ohio-based lawn and garden products company posted quarterly revenue of $302.9 million, short of the $307.9 million analysts forecast. For the full year, Scotts reported a profit of $103.9 million, or $1.76 per share, on revenue of $3.29 billion. It expects full-year earnings of $4.70 to $4.90 per share.

Watchlist News
Oct 28th, 2026
Scotts Miracle-Gro (SMG) set to release earnings on Wednesday.

Scotts Miracle-Gro (SMG) set to release earnings on Wednesday. Scotts Miracle-Gro (NYSE:SMG - Get Free Report) will likely be releasing its Q4 2026 results before the market opens on Wednesday, November 4th. Analysts expect Scotts Miracle-Gro to announce earnings of ($2.21) per share and revenue of $306.10 million for the quarter. Parties can check the company's upcoming Q4 2026 earnings report for the latest details on the call scheduled for Wednesday, November 4, 2026 at 8:15 AM ET. Scotts Miracle-Gro (NYSE:SMG - Get Free Report) last announced its quarterly earnings results on Wednesday, July 29th. The basic materials company reported $2.82 EPS for the quarter, beating analysts' consensus estimates of $2.48 by $0.34. The company had revenue of $1.17 billion during the quarter, compared to the consensus estimate of $1.17 billion. During the same period last year, the company earned $2.59 earnings per share. The business's revenue was up 1.1% compared to the same quarter last year. On average, analysts expect Scotts Miracle-Gro to post $4.39 EPS for the current fiscal year and $4.67 EPS for the next fiscal year. Scotts Miracle-Gro price performance. Scotts Miracle-Gro stock opened at $59.33 on Wednesday. The firm has a market capitalization of $3.45 billion, a price-to-earnings ratio of 51.59 and a beta of 1.87. The company's 50 day simple moving average is $55.27 and its 200 day simple moving average is $61.91. Scotts Miracle-Gro has a fifty-two week low of $47.90 and a fifty-two week high of $75.34. Analyst ratings changes. A number of equities analysts have recently weighed in on SMG shares. Stifel Nicolaus reduced their price target on shares of Scotts Miracle-Gro from $76.00 to $75.00 and set a "buy" rating on the stock in a research report on Tuesday, September 29th. UBS Group upgraded shares of Scotts Miracle-Gro from a "neutral" rating to a "buy" rating and lowered their price objective for the company from $78.00 to $70.00 in a research report on Thursday, October 15th. Wall Street Zen downgraded Scotts Miracle-Gro from a "buy" rating to a "hold" rating in a research note on Saturday, August 1st. Weiss Ratings lowered Scotts Miracle-Gro from a "hold (c)" rating to a "hold (c-)" rating in a report on Tuesday, October 6th. Finally, Wells Fargo & Company reduced their target price on Scotts Miracle-Gro from $77.00 to $60.00 and set an "overweight" rating on the stock in a report on Monday, October 5th. Four equities research analysts have rated the stock with a Buy rating and two have assigned a Hold rating to the company's stock. According to MarketBeat.com, Scotts Miracle-Gro has an average rating of "Moderate Buy" and an average price target of $70.20. Insider transactions at Scotts Miracle-Gro. In other Scotts Miracle-Gro news, Director Hagedorn Partnership, L.P. sold 30,000 shares of Scotts Miracle-Gro stock in a transaction dated Monday, August 3rd. The stock was sold at an average price of $67.45, for a total value of $2,023,500.00. Following the sale, the director owned 13,137,641 shares of the company's stock, valued at $886,133,885.45. This trade represents a 0.23% decrease in their position. The transaction was disclosed in a document filed with the SEC, which is available through the SEC website. Also, Director Stephen L. Johnson sold 1,171 shares of the business's stock in a transaction dated Thursday, July 30th. The shares were sold at an average price of $68.32, for a total value of $80,002.72. Following the completion of the sale, the director owned 30,179 shares in the company, valued at approximately $2,061,829.28. This trade represents a 3.74% decrease in their ownership of the stock. Additional details regarding this sale are available in the official SEC disclosure. Insiders sold 32,002 shares of company stock valued at $2,154,734 over the last quarter. Corporate insiders own 24.40% of the company's stock. About Scotts Miracle-Gro. Scotts Miracle-Gro Company is a provider of consumer lawn and garden products headquartered in Marysville, Ohio. The company develops and markets products designed to help consumers grow and maintain lawns, gardens, landscapes and indoor plants. Its portfolio includes lawn fertilizers, grass seed, plant food, gardening products, pest-control solutions, soils and related growing supplies. Key consumer brands include Scotts, Miracle-Gro, Ortho and Tomcat. The company also has a history of serving the controlled-environment agriculture and hydroponics markets through specialized growing products and supplies. Scotts Miracle-Gro was founded in 1868 and has built a broad distribution network serving retail customers, garden centers and other outlets. Receive News & Ratings for Scotts Miracle-Gro Daily - Enter your email address below to receive a concise daily summary of the latest news and analysts' ratings for Scotts Miracle-Gro and related companies with MarketBeat.com's FREE daily email newsletter.

Upstate Colorado Economic Development
Oct 23rd, 2026
Scotts Miracle-Gro puts down roots in Lochbuie.

Scotts Miracle-Gro puts down roots in Lochbuie. Greeley, CO - October 23, 2026 - ScottsMiracle-Gro has officially opened its new manufacturing and distribution facility in Lochbuie, marking a $30 million investment and another significant addition to Weld County's manufacturing sector. The company celebrated the opening with a ribbon-cutting at its new facility at 1338 County Road 39. Developed by Golden-based ARES LLC, the approximately 70,000-square-foot facility sits on a 52-acre site and is expected to create 35 full-time jobs in Lochbuie and the surrounding Weld County region. The state-of-the-art operation will manufacture ScottsMiracle-Gro products and serve retailers throughout the Rocky Mountain region. This project is another example of the continued momentum taking place along Weld County's I-76 corridor. The facility was originally permitted in unincorporated Weld County but is annexing to the Town of Lochbuie. The project was mutually supported by Lochbuie and Weld County to bring jobs to the region.

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