Macerich's shopping center network taps Screenverse for partnership. Photo: Screenverse Macerich, operators and developers of retail and mixed-use properties, has partnered with Screenverse, a programmatic DOOH network, to streamline programmatic access to digital screens in in Macerich's shopping center network. Macerich has built a shopping center network that blends placements, design-forward environments, and deep shopper engagement in iconic retail destinations like Tysons Corner Center, Scottsdale Fashion Square, Queens Center, Broadway Plaza and several upscale outdoor lifestyle centers, according to a press release. "As a leading owner and operator of premier shopping centers nationwide, we must stay ahead of the curve by adopting best-in-class technologies in an ever-changing media landscape," Jeff Lesser, vice president of business development at Macerich, said in the release. "Partnering with an industry leader like Screenverse helps us boost performance and efficiency while delivering fresh, impactful media solutions for brands looking to connect with the millions of shoppers across our properties." The Macerich network includes 345 total digital displays: 330 mall-based digital ad panels, in areas with high shopper dwell times and retail adjacency - including 23 newly added digital panels at Fashion District in Philadelphia. The network also includes 15 large-format and digital spectaculars, at high-traffic entrances and along key corridors. In addition to on-premise access, Screenverse will offer PMP deals for large-format and billboard-style placements, enabling brands to activate premium retail moments with scale and creative flexibility. "We're honored to be selected as Macerich's exclusive programmatic partner," Daniel Fleischer, VP supply partnerships at Screenverse, said in the release. Macerich's digital inventory is available programmatically through Vistar Media, Place Exchange by Broadsign and Hivestack Perion for campaign activation across the network. Included in this story. Your Screens. Its Engine. One Giant Leap In Monetization. Screenverse seamlessly connects media owners with leading SSPs, DSPs, and emerging demand sources, making your inventory not just accessible, but highly sought after by premium advertisers. Its integrated sales, marketing, and operations teams work together to amplify visibility, streamline execution, and accelerate revenue at every stage of

Screenverse, Feeding America deploy 'doing Good with DOOH' campaign. Screenverse, a programmatic digital out-of-home network in the U.S., has launched "Doing Good with DOOH," a Screenverse-led passion project supporting nonprofit organizations through real-world digital campaigns. This season, Screenverse is partnering with Feeding America, the nation's largest hunger-relief organization, to raise awareness and mobilize support for families and communities facing hunger and food insecurity nationwide, according to a press release. "At Screenverse, we believe you should never ignore a generous impulse. It's a value we take seriously, and one we see echoed across our network partners. Partnering with Feeding America gives our industry the opportunity to turn intention into impact," Screenverse CEO and Co-Founder David Weinfeld said in the release. "Digital out-of-home delivers the reach, and those small moments of awareness can translate into real meals, real support, and real change. With DOOH's scale and precision, every impression becomes a chance to inspire action." Participating Screenverse networks include Corner Media, True Sync Media, Vertical Impression, Smartify, Olyns, theBulletin, Grace Outdoor, Whistler Billboards and Street Media Group billboards. Together, they're donating over 30 million impressions, valued at approximately $235,000 in ad space. The campaign will span 18,000-plus digital screens across 150-plus markets, running in a wide range of high-impact environments. "By bringing the movement to end hunger to thousands of screens across the country, this campaign helps more people understand the reality of food insecurity and reminds us that each of us can make a difference," Monica Lopez Gonzalez, Feeding America's chief marketing and communications officer, said in the release. "Partnerships like this strengthen our collective effort to ensure every person has the food they need to thrive." Screenverse is inviting others to get involved and give back by donating directly through the Feeding America portal. To help track the collective impact of the OOH community, donors should enter "Doing Good with DOOH" as the honoree/Organization name, and are encouraged to donate on behalf of their company or team. Every dollar donated can help provide at least 10 meals for individuals and families facing hunger through the Feeding America network of food banks. Included in this story. Your Screens. Its Engine. One Giant Leap In Monetization. Screenverse seamlessly connects media owners with leading SSPs, DSPs, and emerging demand sources, making your inventory not just accessible, but highly sought after by premium advertisers. Its integrated sales, marketing, and operations teams work together to amplify visibility, streamline execution, and accelerate revenue at every stage of