Priority Commerce has launched an integration with ticketing platform SeatGeek, giving sports and entertainment organisations access to advanced payment processing capabilities. The integration allows SeatGeek's more than 100 partners—including teams, venues, and leagues—to use Priority Commerce for payment processing. The core feature is Priority Commerce's support for Level III transaction data, which captures detailed line-item information. This enables partners to reduce payment processing costs by accessing lower interchange rates on commercial card transactions. The integration connects Priority Commerce's infrastructure directly with SeatGeek's platform, supporting both card-not-present and card-present transactions across the ticketing commerce ecosystem. Priority Commerce CEO Tom Priore said the integration provides tools to maximise cash flow and optimise operational control for sports and entertainment organisations.

Priority Commerce launches SeatGeek integration to help sports organizations power connected commerce with one view - total command. August 4, 2026 ALPHARETTA, Ga.-(BUSINESS WIRE)-Aug. 4, 2026- Priority Commerce today announced a production-ready integration with global ticketing leader SeatGeek that gives sports and entertainment organizations access to Priority Commerce's advanced payment capabilities. The integration gives SeatGeek's roster of more than 100 partners - including teams, venues, leagues, and other enterprise ticketing clients - the option to use Priority Commerce for payment processing. At the core of the integration is Priority Commerce's support for Level III transaction data, an advanced business-to-business standard that captures detailed line-item information. This capability allows participating SeatGeek partners to significantly reduce payment processing costs by unlocking lower interchange rates on eligible commercial card transactions. In addition to cost savings, the integration connects Priority Commerce's payment infrastructure directly with SeatGeek's platform to support both card-not-present and card-present transactions. The result is a seamless payment experience across the full ticketing commerce ecosystem. "Modern sports and entertainment organizations need a commerce partner that provides total command of their payments environment," said Tom Priore, CEO of Priority Commerce. "This integration delivers the advanced tools teams and venues need to maximize their cash flow and optimize operational control to drive higher profits." "Priority Commerce is a strong addition to the SeatGeek platform," said Chris Sanger, VP of Payments & Compliance at SeatGeek. "It gives our partners more choice in how they manage their payment operations, and access to new financial tools." About Priority Commerce Priority Commerce delivers payments and banking solutions that power connected commerce. Through a unified platform of payables, merchant services, and banking and treasury, Priority Technology Holdings, Inc. help businesses manage money more effectively and unlock growth. The Priority Commerce Engine accelerates cash flow, improves working capital, reduces costs, and creates new revenue opportunities. Learn more about Priority Commerce (NASDAQ: PRTH) at prioritycommerce.com. About SeatGeek SeatGeek was founded in 2009 when three live event fans had the crazy idea that modern technology could improve the live event-going experience for everyone - fans, teams, and artists. Today, SeatGeek offers a trusted marketplace for fans to easily buy and sell tickets to the events they love and provides primary box office technology for some of the most prominent names in sports and entertainment globally.

CMA Fest names SeatGeek official ticketing partner. NASHVILLE (CelebrityAccess) - SeatGeek, the high-growth technology platform transforming the live event experience for fans, teams, and venues, today announced a multi-year partnership with CMA Fest, becoming the festival's primary ticketing partner and further expanding its presence across Nashville's live event scene. The agreement deepens SeatGeek's roots in Nashville, where the company already serves as the official ticketing partner for Nissan Stadium and the Tennessee Titans. With the addition of CMA Fest, SeatGeek will support one of the stadium's biggest annual event weekends - a role that will carry over when the festival moves to the new Nissan Stadium in 2027. Country music fans will have a single destination to compare ticket options, purchase with confidence and manage their tickets - all in a few taps with seamless mobile entry at the festival. Every ticket purchased through SeatGeek is verified and covered by the SeatGeek Buyer Guarantee, giving fans the assurance their tickets are authentic and their purchase is protected. The partnership marks another significant primary ticketing win for SeatGeek as the company continues to expand its presence across premier sports, entertainment and live event properties. "Nashville is one of the great live event markets in the country, and we've already seen what a connected ticketing platform can do here with the Titans and Nissan Stadium," said Russ D'Souza, Co-founder and President of Supply at SeatGeek. "CMA Fest brings that same opportunity to one of the city's biggest weekends, connecting the entire fan journey from discovery to the festival gates." CMA Fest ticket public on-sale goes live on SeatGeek on Friday, August 1