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Securian Financial Group provides insurance, investment, and retirement products to individuals and businesses. These products work by providing financial payouts during accidents or illnesses, replacing income during disabilities, and managing assets for long-term savings. Unlike many competitors owned by public shareholders, Securian operates as a mutual holding company, meaning it is owned by its policyholders. The company's goal is to provide long-term financial security and risk management for its 19 million clients through a diverse range of specialized subsidiaries.
Industries
Financial Services
Company Size
N/A
Company Stage
N/A
Total Funding
$138.8M
Headquarters
Saint Paul, Minnesota
Founded
1880
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Total Funding
$138.8M
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Health Insurance
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VIVA Finance partners with Walnut and Securian Financial to bring embedded loan protection to borrowers. Partnership delivers seamless, one-click loan protection coverage directly within the VIVA lending experience - offering borrowers peace of mind without added friction. Atlanta, GA - VIVA Finance ("VIVA"), one of the nation's fastest-growing employment-based lending platforms, today announced a partnership with Walnut, a leading North American provider of embedded insurance technology, and Securian Financial, a leading provider of payment protection solutions, to deliver embedded loan protection coverage to VIVA's borrowers. The collaboration combines FlexTech(TM) technology provided by Walnut, Securian Financial's underwriting expertise and VIVA's mobile-first lending platform to offer borrowers access to debt protection coverage at the moment of loan origination - with a single click. Through the partnership, VIVA borrowers will be offered loan protection administered by Securian Financial's insurance company subsidiaries - covering scenarios such as disability and involuntary unemployment - as a seamless, optional part of their borrowing experience. FlexTech powers the behind-the-scenes quoting, enrollment, billing and contract management through Walnut's API-driven platform. Bringing much-needed protection to underserved borrowers. VIVA serves a segment of the American workforce that traditional financial institutions have long overlooked: hardworking employees who may not have strong credit histories but demonstrate stable employment. For these borrowers, an unexpected life event - a disability, job loss or the death of a family member - can turn a manageable loan into a serious financial hardship. Embedded loan protection provides a critical safety net, helping ensure that covered borrowers and their families are not left carrying debt during the most difficult moments of their lives. "We know that for the essential workers we serve, financial stability is top of mind. This partnership with Walnut allows us to offer our customers true peace of mind at the click of a button. By protecting our borrowers against the financial impact of involuntary unemployment or disability, we're helping to ensure that a temporary life event doesn't throw our customers out of financial equilibrium. We are excited to partner with Walnut and Securian Financial to bring this loan protection to our customers," said Jack Markwalter, co-founder & CEO, VIVA Finance. "We are thrilled to help bring much-needed protection to VIVA's borrowers, with a loan protection product fully integrated into their incredible consumer experience," said Derek Szeto, CEO and co-founder of Walnut. "VIVA is doing transformative work in expanding access to affordable credit for millions of Americans, and we're proud to ensure those borrowers have access to meaningful protection at the moment it matters most." A seamless experience, powered by technology. FlexTech integrates directly into VIVA's existing loan origination flow via a headless API architecture. This means borrowers see a fully VIVA-branded experience - with no redirects, no separate applications and no added friction. At the point of loan approval, borrowers are presented with a clear, optional offer for loan protection coverage. Cost of coverage is calculated in real time based on the borrower's specific loan attributes, and enrollment is completed in a single step. For VIVA, the integration also creates a new source of non-interest revenue while simultaneously helping to reduce delinquency risk across its loan portfolio - a meaningful benefit as the company continues to scale its lending platform and employer partnership network. Securian Financial, the sixth largest life insurance company in the U.S.[1] and a provider of payment protection products[2] to more than 6,000 lenders, financial institutions and associations throughout North America, will administer the loan payment protection product. "We are excited to bring our FlexTech solution to Viva Finance's personal loan customers," said Dave Seidel, Securian Financial senior vice president and head of Affinity Solutions-U.S. "Loan payment protection is an important tool that protects the financial well-being of borrowers should the unexpected happen." Why it matters for borrowers. For VIVA's customers - many of whom are essential workers, educators and healthcare employees managing tight household budgets - the availability of affordable, embedded loan protection represents a significant step forward in financial resilience. Rather than requiring borrowers to seek out and purchase standalone insurance products, protection is offered right where they are, in the context of a financial product they already trust. If a covered event occurs, the loan payment protection helps cover their loan payments, protecting their financial stability and credit standing during an already stressful time. About Viva Finance. VIVA Finance powers a mobile-first lending platform that offers personal loans underwritten primarily based on employment information rather than credit history. VIVA's mission is to build an inclusive financial system by expanding access to affordable credit for American workers. Through partnerships with leading employers and payroll providers, VIVA serves tens of thousands of borrowers across the country with loan amounts up to $15,000 and APRs starting at 11.99%. Founded in 2019, VIVA Finance is headquartered in Atlanta, Georgia. For more information, visit www.viva-finance.com. About Walnut. Walnut is a leading North American embedded insurance platform that enables financial institutions, fintechs and other large enterprises to offer digital-first protection products within their existing customer journeys. Walnut specializes in payment protection, income loss and loan protection solutions designed to help consumers stay financially resilient when unexpected life events impact their ability to meet financial obligations. Through modern API infrastructure, trusted carrier partnerships and deep regulatory expertise, Walnut has helped many partners quickly launch compliant, fully-digital protection programs that enhance customer value and support partners' business model and strategic goals. For more information about Walnut, visit gowalnut.com, or follow Securian Financial Group on LinkedIn. About Securian Financial. To be confident in your financial future, you need to trust the strength and commitment of the companies you choose to work with. For more than 145 years, the Securian Financial family of companies has been developing innovative insurance and retirement solutions to meet the evolving needs of individuals, families and businesses. Offered through partnerships with employers, financial professionals and affinity groups, its products help bring peace of mind to more than 23 million customers throughout the United States and Canada. Securian Financial Group is trusted by its partners and customers to fulfill its purpose of helping to build secure tomorrows. For more information about Securian Financial, visit securian.com or follow Securian Financial Group on Facebook, Instagram or LinkedIn. Media contacts: VIVA Finance: Frances Pettway Senior Manager, Strategic Planning & Reporting 190 Ottley Drive NE, Suite G1, Atlanta, GA 30324 t: 423.802.9068 - e: [email protected] Walnut Insurance: David Himmel Director of Enterprise Partnerships [email protected] * A.M. Best's Statistical Study, U.S. Total Life, July 11, 2025. Based on 2024 total life insurance in force for Securian Financial Insurance Group. * Payment protection refers to Securian Financial's suite of products that support lending solutions sold through financial institutions. These products include debt protection and credit insurance. In this press release, payment protection specifically refers to debt protection. Minnesota Life Insurance Company acts as the administrator of the debt protection program. The lender is independently owned and is not affiliated with Securian Financial. Securian Financial is the marketing name for Securian Financial Group, Inc., and its subsidiaries. Minnesota Life Insurance Company and Securian Casualty Company are subsidiaries of Securian Financial Group, Inc.
Securian Financial has appointed Stephanie Lundquist and D. Bryan Jordan to its board of directors, effective 1 April 2026. Lundquist is chief human resources officer at Cargill, leading global HR strategy for over 155,000 employees across 70 countries. She previously spent 15 years at Target in senior leadership roles, including chief human resources officer. Jordan is chairman, president and CEO of First Horizon Corporation, a financial services company with approximately $83 billion in assets. He has led the organisation since 2008 and brings extensive experience in banking, capital markets and risk management. "Their perspectives will further strengthen our ability to serve customers and position our company for long-term success," said Chris Hilger, Securian Financial's chairman, president and CEO.
Securian Financial has launched FlexTech, a technology platform enabling affinity groups, digital lenders and financial institutions to embed protection products directly into loan applications and customer experiences. Developed with embedded insurance provider Walnut, FlexTech uses APIs and a modular platform for quick integration. Initially, FlexTech will offer Securian's payment protection suite, covering monthly payments during life events such as disability, unemployment, critical illness or death. Additional products will be added in coming months. Securian Financial's Affinity Solutions business serves over 6,000 affinity groups across the United States and Canada. The company has operated for more than 140 years, providing insurance and retirement solutions to approximately 23 million customers.
Securian Financial reported record results for 2025, with operating revenue reaching $8.2 billion, up nearly 2% year-on-year. Core earnings increased 27% to a record $362 million, driven by favourable mortality in its group life insurance business and disciplined expense management. The St. Paul-based insurance and retirement solutions provider delivered $5.8 billion in benefits to policyholders and contributed over $10 million to community initiatives for the third consecutive year. Insurance sales rose 4% to $759 million, whilst annuity sales reached $2 billion, including record pension risk transfer sales. Minnesota Life Insurance Company's capital and surplus increased 8% to nearly $3.6 billion. For the 52nd consecutive year, Securian Financial made a profit-sharing contribution to eligible employees' retirement accounts, contributing 7.6% of annual salary.
Securian Financial launches FlexTech(TM) to make embedded protection simple, fast and convenient. Business Wire New technology capability, powered by Walnut, enables seamless integration of protection products into digital lending experiences and beyond ST. PAUL, Minn.-(BUSINESS WIRE)- Securian Financial today announced the launch of FlexTech(TM), a new technology capability designed to make it easier than ever for affinity groups, including digital lenders and financial institutions, to embed protection products directly into their loan applications and other customer-facing digital experiences. Developed with Walnut, a modern embedded insurance technology provider, FlexTech builds on Securian's longstanding expertise in protection solutions and expands the company's ability to deliver them in a simple, fast and scalable way. FlexTech enables Securian's partners to quickly embed protection products into their digital experiences through APIs and a modular platform that offers flexibility without sacrificing sophistication. Initially, FlexTech will enable the sale of Securian's payment protection product suite, a financial safety net for consumers that covers their monthly payments in the event of specific life events such as disability, involuntary unemployment, critical illness or death. By embedding payment protection offers directly within the application or purchase flow, lenders can offer relevant coverage options at the moment they matter most - creating a streamlined customer-centric experience. Additional Securian products will be available through FlexTech in the coming months. "FlexTech represents a major step forward in how we support our partners' digital strategies," said Dave Seidel, Securian Financial senior vice president and head of Affinity Solutions-U.S. "As digital lending and fintech opportunities continue to scale, partners need solutions that are fast to implement, easy to integrate and designed to drive measurable business outcomes. FlexTech delivers the best of Walnut's sophisticated technology paired with Securian's deep protection expertise - enabling partners to meet evolving customer expectations with confidence." "Walnut is thrilled to be partnering with a venerable company like Securian," said Derek Szeto, Walnut's CEO. "This is a timely moment in history for everyday customers to ensure their financial security. By combining Securian's product expertise with Walnut's embeddable infrastructure, more consumers than ever are going to be able to acquire the safety net they need to protect them when they need it most." A go-to provider for affinity groups Securian Financial's Affinity Solutions business is a go-to provider of insurance and other protection products to more than 6,000 affinity groups, including digital lenders, financial institutions and associations, in the United States and Canada. ABOUT SECURIAN FINANCIAL To be confident in your financial future, you need to trust the strength and commitment of the companies you choose to work with. For more than 140 years, the Securian Financial family of companies has been developing innovative insurance and retirement solutions to meet the evolving needs of individuals, families and businesses. Offered through partnerships with employers, financial professionals and affinity groups, its products help bring peace of mind to more than 23 million customers throughout the United States and Canada. The Rosenthal Agency, Inc. is trusted by its partners and customers to fulfill its purpose of helping to build secure tomorrows. For more information about Securian Financial, visit securian.com or follow The Rosenthal Agency, Inc. on Facebook, Instagram or LinkedIn. ABOUT WALNUT INSURTECH Walnut is a leading North American embedded insurance platform that enables financial institutions, fintechs and other large enterprises to offer digital-first protection products within their existing customer journeys. Walnut specializes in payment protection, income loss and loan protection solutions designed to help consumers stay financially resilient when unexpected life events impact their ability to meet financial obligations. Through modern API infrastructure, trusted carrier partnerships and deep regulatory expertise, Walnut has helped countless partners quickly launch compliant, fully-digital protection programs that enhance customer value and support a partners' business model and strategic goals. For more information about Walnut, visit gowalnut.com or follow The Rosenthal Agency, Inc. on LinkedIn. Payment protection refers to its suite of products that support lending solutions sold through financial institutions. These products include debt protection and credit insurance. Insurance products are issued by Minnesota Life Insurance Company or Securian Life Insurance Company, a New York authorized insurer. Minnesota Life is not an authorized New York insurer and does not do insurance business in New York. Both companies are headquartered in St. Paul, MN. Property and casualty insurance products are issued by Securian Casualty Company, a New York authorized insurer. Each insurer is solely responsible for the financial obligations under the policies or contracts it issues. Product availability and features may vary by state. Securian Financial is the marketing name for Securian Financial Group, Inc., and its subsidiaries. Minnesota Life Insurance Company, Securian Life Insurance Company, and Securian Casualty Company are subsidiaries of Securian Financial Group, Inc. DOFU 03-2026 5324849 Securian Financial Jeff Bakken, Media Relations 651-665-7558 [email protected]
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Industries
Financial Services
Company Size
N/A
Company Stage
N/A
Total Funding
$138.8M
Headquarters
Saint Paul, Minnesota
Founded
1880
Find jobs on Simplify and start your career today