Trustpilot partners with Seer Interactive on Study of How Review Profiles impact brand AI visibility. May 12, 2026 MAY 12, 2026 - Trustpilot collaborated with Seer Interactive on new research to look at how review sites influence brand presence in AI search and can result in a significant jump in AI citations. The study results were also covered in a press release from Trustpilot. What SEER Interactive Found Seer found that brands without a Trustpilot review profile have a median AI citation rate of 1%, while brands with a robust profile saw a citation rate of 75%. Even brands with a basic profile saw a significant jump, and were 53% more likely to be cited by AI platforms. The Bigger Picture As search traffic declines, AI citations are becoming an increasingly important tactic for brands. Its research shows that brands can easily increase their likelihood of appearing in AI citations by having active profiles on trusted third-party review sites like Trustpilot, BBB, G2, Capterra, and Yelp. SEER Interactive found the same results across every vertical SEER Interactive analyzed. Its Take: What This Means for Marketers AI platforms are seeking third-party validation from review sites when citing brands. If you aren't paying attention to your reviews and brand narrative in AI, that's a missed opportunity that requires relatively little effort on your part. Its results also show that AI platforms amplify whatever narratives they find in reviews - if you have just one negative review, AI can latch onto and amplify that sentiment. (Seer actually experienced this firsthand, and even wrote a blog about the steps SEER Interactive took to improve its brand's narrative in AI.) More from its study: "The data from this study points to one consistent conclusion: in AI search, review presence isn't a nice-to-have, it's part of the foundation AI uses to validate brands at the moment consumers are deciding whether to trust them...The barrier to entry is low, and the gap between having a profile and not having one is significant enough that it's worth treating as a priority." Resources Check out the Trustpilot press release: Brands That Build Trust Through Reviews Increase AI Citations from 1% to 75%, Earn Competitive Advantage Over 'Invisible' Brands View Trustpilot's downloadable white paper: What Is AI Saying About Your Brand? Read the full study from Seer: Study of 800K Responses: How Review Profiles Shape Brand Presence in AI Search

From Launchpad to Seer: meet the interns behind its AI Optimization Academy. May 8, 2026 Earlier this spring, SEER Interactive launched its AI Optimization Academy in partnership with Launchpad, bringing three Philadelphia interns into Seer to do real GEO research and testing alongside its team (More on the program and why SEER Interactive built it here.). Now that they're settled in, SEER Interactive wanted to let them speak for themselves. Below are three stories from Yara Kemeh, Jamir Ong, and Bryan Gunawan in their own words. [SEER Interactive will be updating every Friday with their stories, one-by-one, starting on May, 8th, so stay tuned for more!] Meet Bryan Gunawan... It's been over a month since I joined Seer as an intern, and a lot of words come to mind when I think about it. But one word sits above the rest: welcoming. The space, the work, the respect, the community, the way people here actually value each other, all of it has felt genuinely good. But let me back up a little and tell you about how I got here. I came to the United States in 2023 from Indonesia. It was not an easy decision for my family. COVID had hit hard internationally, bringing with it a wave of setbacks that reshaped a lot of lives, including ours. My mother had her reasons, and she shared at least one of them with me. So SEER Interactive came. I was 17, in a country I didn't know, with no friends, no network, and nothing familiar outside of family. Some people might feel lost in that situation and I won't pretend I didn't. But I also couldn't let go of the thing I kept seeing underneath all of it: a new start. I should be honest that I wasn't a great student back home. I wasn't particularly driven, and I loved gaming far more than I loved being productive. School was really just something I got through rather than something I invested in, but things shifted when I arrived. Maybe it was the distance from everything I knew or the weight of the opportunity. Whatever it was, I decided to take it seriously. I enrolled at Horace Furness High School in South Philadelphia and graduated with straight A's. I joined clubs, took AP classes, and I even became a teaching assistant to my CS teacher. One afternoon, while I was building a new scheduling system for another CS teacher, mine pulled me aside and told me about Launchpad. I was ecstatic. No traditional college pathway. A direct route into tech. Real work, real learning, and an income while doing it. It sounded too good to be true, and honestly, I was fine with that. I brought everything I had into that program and committed to proving what I could do. The experience has been transformative. I won't pretend there weren't moments of doubt, thoughts about whether a degree would eventually be required, whether any of this would be enough, but those doubts have gotten quieter. What's gotten louder is a track record I'm genuinely proud of: four client projects completed, each with positive feedback. That might not sound like much on paper, but for someone who entered this industry with no connections, no degree, and no roadmap, it means a great deal. And now, I'm at Seer Interactive. I am doing research on AI behavior, validating hypotheses, working to understand what's right and what isn't, and contributing to that knowledge so others can build on it. Sixteen-year-old me in Indonesia would have never believed this was possible. I used to think I'd end up doing something purely physical, something that required none of the curiosity or ambition I was still figuring out how to use. And yet here I am. When most people picture a corporate workplace, they imagine grey walls, stiff formality, and a culture that tolerates you at best. Seer is not that. It feels more like a community than a company. It is still professional and structured, but there is a warmth here that I didn't know to look for. You feel it in conversations and in the way people show up for each other. Before this internship, my first question about any job was about compensation and that was it. That was the whole filter. Now, the first thing I'll ask a future employer is: What does your community look like? That shift tells me everything about what this experience has meant. Stayed tuned for May 15 & 27, to meet its other members: Yara & Jamir...