Clueso raises $10M - its 5x productivity claim lacks a baseline. Clueso announced a $10 million Series A on October 13, 2026, from San Francisco, with Dharana Capital leading; the round brings total funding to $12 million and drew more than 80% of its new capital from existing investors. Founders Future and Neotribe Ventures joined as new investors, alongside returning backers Y Combinator and f7 Ventures. The financing is intended to expand Clueso's platform for making and updating business videos from recorded software workflows. PPC Land's account records Clueso's claim that more than 1,000 companies use the platform and that users have reported productivity gains above 5x and an 80% reduction in video production costs; it identifies no disclosed sample, baseline or independent verification for the performance figures. Existing investors supplied most of the round. The investor mix puts a minimum dollar amount on repeat backing. More than four-fifths of a $10 million round means existing investors contributed over $8 million, leaving less than $2 million for new investors. That is arithmetic from the disclosed proportion, not a breakdown of individual commitments. The names alone do not establish who supplied that insider total. The financing details identify Dharana Capital as lead and specify which firms are new, but do not state the lead's prior position or each investor's contribution. No valuation or share price was disclosed, so the amount or terms of Dharana's investment cannot be inferred from its lead role. The planned spending covers enterprise sales, the agent infrastructure, editing capabilities and closer connections to systems containing product and company knowledge. That places the new capital behind a specific challenge: producing explanatory videos for businesses whose software and processes change after a recording is made. The value of a video library depends partly on how quickly those recordings can be brought back into line with the product. Agents record the product, then revisit changed steps. On Clueso's Series A page, Seismic customer education director Rachel Moss Ellsworth describes updating product tutorials as Seismic's software evolves and calls the previous constraint "a longstanding production bottleneck." Clueso's computer agents navigate real software, perform a workflow and capture the footage needed to show it. An editing agent can coordinate scripting, voiceover, motion graphics and assembly, while a browser-based editor allows people to refine the result. When a product or process changes, the capture agents can navigate the workflow again and refresh the footage. A tutorial may still look polished after a menu moves or a sequence of steps changes, yet direct a viewer through an obsolete process. Repeating the underlying action gives Clueso a way to replace outdated footage without rebuilding every part of the video. Clueprints provide reusable rules for voice, visual style, localization, captions and music. Integrations bring in context from other company systems, and Clueso MCP allows assistants such as Claude and ChatGPT to request video creation, edits and management. Together, those components are meant to keep a revised recording consistent with the company's other videos while leaving people control over the final edit. Named customers give the adoption claim some shape. The customer roster includes Atlassian, Zendesk, Gainsight, GlobalPartners, Seismic and Ironclad. Those names make the reported adoption more concrete, particularly for product education and training, but a list of examples does not explain the broader company count. The published total does not distinguish a paid deployment from lighter forms of use or show how many teams and videos each organization represents. Seismic's account addresses a narrower question than the platform-wide figures: its customer education team uses Clueso to make tutorials and revise them as its product changes. That describes a real maintenance task and a reported benefit for one team. It supplies no before-and-after production time, number of videos or cost calculation that could be extended to all customers. The distinction matters because a company with one occasional tutorial and a customer maintaining a large training library can both count as users while placing very different demands on the software. The published adoption figure establishes claimed reach, but it cannot by itself establish how extensively the agents are used or how much labor they replace. The productivity and cost figures need different baselines. A productivity multiple needs a defined unit of output. It could measure videos completed per employee, time spent on each video or a whole team's output over a period; those measures are not interchangeable. The reported gain above 5x does not identify which comparison produced it, how many teams were measured or what their production process looked like beforehand. An 80% reduction in production costs raises a separate accounting question. Agency fees, staff hours, voiceover work, revisions and the platform subscription could each change the result if included or excluded. Updating a tutorial also creates work beyond initial production: someone may need to confirm that the captured steps, narration and current product behavior still agree. A capture success rate and the time spent reviewing refreshed videos are absent from the disclosed performance figures. A defined customer sample, a before-and-after period and a consistent cost calculation would show whether the reported gains recur beyond individual testimonials. For businesses maintaining frequently changing product tutorials, those measurements would determine whether faster capture also produces a lasting reduction in the work required to keep videos accurate.

Seismic expands financial services portfolio to help firms grow with control. Seismic Compliance, expanded Seismic Social and a new Theta Lake partnership bring governed digital engagement into client-facing workflows SAN DIEGO [Oct. 14, 2026] - Seismic, the Go-To-Market Performance company, today expanded its financial services portfolio at Seismic Shift 2026, introducing Seismic Compliance, unveiling new Seismic Social capabilities and announcing a partnership with Theta Lake. Together, the announcements advance Seismic's strategy to help financial institutions strengthen client and partner experiences, expand client-facing capacity, grow revenue and assets, and manage regulatory and reputational risk. The University of Cambridge's 2026 Global AI in Financial Services Report highlights an industry-wide gap between AI adoption and execution: 81% of surveyed financial services firms are adopting AI at some level, yet only 14% view their deployments as transformational to organizational strategy and competitive advantage. Seismic's financial services portfolio brings AI, data, approved content, engagement signals and governance together so advisors, wholesalers, bankers, relationship managers and agents can understand who to engage, why the moment matters and what to do next. "Financial services customers are core to Seismic, and we're deepening our investment in an industry where trust is everything," said Rob Tarkoff, Chief Executive Officer, Seismic. "Financial institutions shouldn't have to choose between growth and control. These new capabilities bring intelligence, engagement and governance together, giving client-facing professionals the trusted context and guidance to act in the moments that matter. That's how control accelerates growth instead of standing in its way." Introducing Seismic Compliance. Seismic Compliance embeds governance directly into client-engagement workflows, helping financial institutions personalize and scale digital engagement while maintaining the control and oversight regulated firms require. With Seismic Compliance, firms can: * Govern digital engagement: Capture and archive engagement across Digital Sales Rooms, Bulk Email, and Workspace, with added access controls and approvals for Digital Sales Rooms. * Build compliance into personalization: Apply approval workflows to personalized content and communications before they reach clients. * Extend existing supervision: Connect Seismic with firms' existing archival and supervisory environments and extend retention, post-send supervision and data protection through Theta Lake. Through its partnership with Theta Lake - the Gartner(R) Critical Capabilities leader for Digital Communications Governance, a multi-year winner of best UC compliance product, and a Fortune Cyber 60 company - Seismic will help firms extend their existing compliance investments and preserve a more complete record of client engagement. "Compliance and governance have to keep pace with the increasing speed of the digital workplace," said Devin Redmond, Chief Executive Officer and co-founder, Theta Lake. "By bringing Theta Lake's validated market-leading digital communications and AI interaction governance capabilities directly into Seismic, firms can expand client engagement while keeping those interactions secure, compliant and governed within the Seismic platform." Seismic Social expands AI-assisted content, publishing and compliance. Seismic Social builds on the product formerly known as Seismic LiveSocial with expanded capabilities for AI-assisted content creation, publishing, compliance and measurement. Now directly in the Seismic platform, Seismic Social combines AI-assisted content creation, publishing, compliance and measurement to help financial services professionals build their brand, stay visible and relevant between meetings, grow client relationships, and give firms the governance and supervisory control they require. Expanded capabilities announced at Shift include: * Unified social media publishing, administration, and reporting on adoption, engagement, and compliance * Compliance controls combine review workflows, role-based permissions, and audit trails * LinkedIn publishing, delegated sharing, curated content streams, and access to trusted third-party content via UpContent * Post copy generated with Seismic Aura AI within firm-defined guardrails Together, seismic Compliance and Seismic Social advance the company's vision for an AI-powered revenue execution platform built for the trust, governance and complexity of financial services. By turning trusted intelligence into timely, governed action, Seismic helps firms engage clients with greater speed and relevance while strengthening relationships and supporting revenue growth. Visit Seismic's website for more information about the company's solutions purpose-built for Financial Services. About seismic. Seismic is the Go-To-Market Performance company, driving how organizations turn their strategy into revenue. Seismic brings together signals from customer conversations, buyer engagement, governed content, coaching and seller behavior to turn intelligence into winning action. Through its AI revenue execution platform, the company equips customer-facing teams with the insights, governance, and contextual guidance they need to execute with confidence and deliver measurable business outcomes. Trusted by 2,500 organizations and over 3.5 million users around the globe, Seismic is headquartered in San Diego with offices across North America, Europe and Asia-Pacific. Learn more at seismic.com. About Theta Lake. Theta Lake's multi-award-winning and top scoring digital communications governance product suite provides patented compliance and security for modern AI and Communication Collaboration platforms, enabling the collection of any content type from any platform across all channels. Major integrations include Seismic, Anthropic, OpenAI, Microsoft Copilot, Zoom, Microsoft Teams, Webex by Cisco, Slack, and more. Theta Lake can collect and reconcile data; act as a 17a-4 compliance archive; deliver data to any 3rd party storage or archive; make risk based decisions on the data through patented detections; provide unified and contextual investigations; deliver effective AI-assisted compliance, security, and conduct review; and more for compliance, legal, and security teams. This comes with an open, API-driven platform designed to compliantly fuel the next generation of data intelligence through integrations with Databricks, Redshift, Snowflake, and more.

Seismic appoints enterprise software pioneer Umberto Milletti as Chief Product and Technology Officer. Veteran technology entrepreneur and leader to accelerate AI innovation and shape the next chapter of Seismic's product and platform strategy; former Adobe CEO Bruce Chizen joins Seismic board of directors as Chairman. Seismic, the Go-To-Market Performance company, announced that Umberto Milletti has joined as Chief Product and Technology Officer (CPTO). Milletti will lead Seismic's product and technology organization, including design, engineering, technical support, research and development (R&D), and AI innovation, as the company plans to invest over $100 million in its revenue execution roadmap following its merger with Highspot. With its merger with Highspot complete, Milletti is among several seasoned leaders joining Seismic to guide its next chapter. Former Adobe CEO and longtime technology operator Bruce Chizen has joined as Chairman of Seismic's board of directors. An accomplished executive, entrepreneur, and company builder, Milletti brings decades of experience developing category-defining enterprise software, scaling global product and engineering organizations, and translating emerging technologies into products that deliver measurable customer value. In his new role, Milletti will focus on developing more connected, intelligent experiences that help go-to-market (GTM) organizations improve productivity, execution, and performance. "Umberto brings a rare combination of product vision, deep technical expertise, and entrepreneurial leadership at exactly the right moment for Seismic," said Rob Tarkoff, Chief Executive Officer, Seismic. "We have an extraordinary opportunity to define how a generation of companies turn strategy into revenue. Umberto's leadership will help us realize that vision by accelerating bold, enterprise-ready innovation that delivers massive impact for our customers." Milletti joins Seismic from Demandbase, where he served as CPTO following Demandbase's 2021 acquisition of InsideView. He founded InsideView in 2005 and served as CEO until its acquisition by Demandbase, building it into a leading provider of B2B data and intelligence. Earlier in his career, Milletti co-founded DigitalThink, where he helped pioneer one of the first multi-tenant SaaS platforms for online learning and led the company through its initial public offering and subsequent acquisition by Convergys. "Seismic, and the enablement discipline as a whole, are at a pivotal moment," said Milletti. "I joined because that moment requires rethinking how GTM teams use AI to turn strategy into consistent execution. This is a category-defining opportunity and I'm confident we'll seize it for our customers' benefit because of our strong product foundation, deep talent, and unique insights from millions of users." With its merger with Highspot complete, Milletti is among several seasoned leaders joining Seismic to guide its next chapter. Former Adobe CEO and longtime technology operator Bruce Chizen has joined as Chairman of Seismic's board of directors. Gurpreet Singh Pall has joined as President, Managing Director of Seismic India and will lead the company's India operations from Hyderabad. Pall previously served as Chief Operating Officer and Senior Vice President of R&D for Highspot India. Earlier this year, Seismic appointed former Oracle SVP Rob Pinkerton as Chief Marketing Officer and former Amazon HR leader Kimberly Schultz as Chief Human Resources Officer.