Sendoso, a gifting and direct mail platform for revenue teams, has acquired Merch, a swag production and supply chain platform with a global network of over 100 production facilities. Financial terms were not disclosed. The acquisition enables Sendoso to control the entire gifting supply chain, from concept and mockup through production, warehousing and delivery on a single AI-powered platform. Customers gain access to on-demand branded merchandise with no minimum order requirements, faster fulfilment and reduced costs whilst maintaining existing vendor relationships. This marks Sendoso's third acquisition in just over two years. The combined platform offers print-on-demand capabilities at any quantity and eliminates costly intermediary margins through direct manufacturer relationships.

Sendoso acquires merch.co to complete the end-to-end gifting supply chain. Sendoso completes the gifting stack with the acquisition of Merch, adding a global production network to its industry-leading fulfillment platform. PHOENIX, AZ, UNITED STATES, May 19, 2026 / EINPresswire.com / - Acquisition gives Sendoso customers direct access to a global production network, on-demand branded merchandise, and lower costs, with no disruption to existing vendor relationships Sendoso, the leading gifting and direct mail platform for revenue teams, today announced the acquisition of Merch, a leading swag production and supply chain platform with a global network of 100+ production facilities and direct relationships with hundreds of manufacturers and decorators worldwide. The acquisition enables Sendoso to operate the full supply chain, from concept and mockup through production, decoration, warehousing, and final delivery, on a single AI powered platform with global reach. For Sendoso customers, this means faster fulfillment, improved quality, and reduced costs on branded merchandise, with no disruption to existing vendor relationships or programs. Closing the Loop on Gifting Infrastructure Sendoso has long distinguished itself with the only fulfillment center built exclusively for gifting and direct mail. What Merch brings is the critical upstream piece: on-demand production capability powered by AI-optimized fulfillment routing, true print-on-demand at any quantity, and direct manufacturer relationships that eliminate costly intermediary margins. Together, the two companies create the only truly end-to-end gifting infrastructure platform in the market, one that spans ideation, custom branding, sourcing, decoration, kitting, storage, shipping, and reporting. Critically, customers retain full control over their sourcing decisions. Existing vendor relationships and integrations remain intact. Merch becomes a best-in-class option within the Sendoso platform, not a forced default. On-Demand, No Minimums, No Overstock One of the most immediate benefits for Sendoso customers is access to Merch's on-demand production model. Teams can now order custom-branded merchandise at any quantity, from a single item to tens of thousands, with no minimum order requirements, no upfront inventory commitments, and no dead stock. The same platform that powers a 1:1 executive gift can now also power a 10,000-unit field marketing campaign with equal quality and speed. Passing the Savings to Customers Because Sendoso now owns more of the supply chain, economies of scale and global buying power translate directly to cost savings for customers who opt into the Merch network. Single-vendor fulfillment for swag-heavy programs means simplified operations, a unified tracking view, and one point of accountability, handled by Sendoso people at every step. "Sendoso's vision has been to inspire personalized human connections at scale. Our AI-powered technology platform enables our customers to effortlessly send the right item to the right person at the right time. Our unique vertically-integrated warehousing and logistics platform delivers an exceptional recipient experience. And now the supply chain is a part of our platform. This acquisition, our third in just over 2 years, is integral to the future we have been building toward: managing the entire gifting and direct mail journey from concept to delivery at global scale with unrivaled speed, quality, and price. This level of accountability across the supply chain enables us to deliver superior outcomes for our customers." Abhay Rajaram, co-CEO, Sendoso "What we've built at Merch, the production network, the on-demand capability, the global supplier relationships, was always meant to power something bigger. Joining Sendoso is exactly that. Together, we're building the infrastructure layer that the gifting & swag industry has needed for years. I couldn't be more excited about what this means for customers." Carson Hunt, CEO, Merch About Sendoso: Sendoso is the leading gifting and direct mail platform trusted by revenue teams at the world's top B2B companies. Sendoso enables marketing, sales, and customer success teams to send the right thing, to the right person, at the right time, fully integrated with the modern GTM stack and backed by the only fulfillment center built exclusively for gifting and direct mail. Learn more at https://www.sendoso.com/ About Merch: Merch is a global swag production and supply chain platform with a network of 100+ production facilities, AI-optimized fulfillment routing, and true print-on-demand capability. Merch provides direct relationships with hundreds of manufacturers and decorators worldwide, enabling custom-branded merchandise at any quantity with no minimum order requirements. 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Sendoso acquires Merch: completing the end-to-end gifting supply chain. Abhay Rajaram I want to tell you a story about a puzzle. When I think about everything Sendoso has built over the years: the platform, the integrations, the fulfillment center, the network of partners, I see a picture that's been coming together one piece at a time. A picture about what it looks like when sending is done right, end to end. Today, another piece clicks into place. Sendoso has acquired Merch, a leading swag production and supply chain platform with a global network of 100+ production facilities, direct relationships with hundreds of manufacturers and decorators worldwide, and AI-optimized fulfillment routing built for exactly the kind of at-scale, on-demand production that gifting and direct mail programs demand. This is its third acquisition in just over two years. And I think it's the most significant one yet. Why this, why now. When I think about what makes a gifting or direct mail program succeed or fail, the answer is never just the software. Yes, the platform matters. The integrations matter. The automation, the analytics, the CRM sync: all of it matters. But underneath every great send is a logistics reality that software alone cannot solve. Sourcing. Decoration. Minimum order quantities. Supplier markups. Shipping delays. Quality inconsistencies. Dead inventory taking up warehouse space. These are the things that quietly break programs before they ever get off the ground, or erode confidence in them over time. Sendoso has always taken that operations layer seriously. Sendoso built the only fulfillment center dedicated entirely to gifting and direct mail, not adapted from a generic third-party logistics setup, but purpose-built for this use case. That has been a real differentiator. Merch is what was missing upstream. What the Merch team built is exceptional: a global production network that makes print-on-demand a genuine reality, not a marketing claim. No minimum order quantities. Thousands of products across apparel, accessories, tech, lifestyle, and more, all available with custom branding, at any quantity, with equal quality whether you're ordering one item or ten thousand. That's not a nice-to-have. For the marketing and sales teams Sendoso serve, that's the difference between a program that launches and one that doesn't. What the supply chain story now looks like. Sendoso's fulfillment center has been a differentiator since day one. But what Sendoso has always needed is the upstream piece: a way to own the production layer, not just the warehousing and shipping layer. With Merch, Sendoso now operate the full supply chain. From concept and mockup, through sourcing, decoration, kitting, and storage, to final delivery, all on one platform, with global reach, and with Sendoso people accountable at every step. No hand-offs to outside vendors. No tracking gaps. No "who do I call?" moments when something goes wrong. This is the end-to-end gifting infrastructure story. And Sendoso is the only platform in the world that can tell it at global scale. For customers who warehouse and fulfill through Sendoso today, this means swag production, storage, and shipping can now live in one place, with one price point, one tracking view, and one less vendor to manage. Let me be direct about something. I know what some of you are already wondering: does this mean Sendoso will push me toward using Merch for everything? The answer is no. Full stop. You've built relationships with your vendors. You have brand standards, preferred suppliers, and programs already in motion. That doesn't change. The Sendoso platform has always been built around optionality, the ability to send anything, source from anywhere, and build a program that fits your brand. That principle isn't going anywhere. What changes is that you now have access to another outstanding option, backed by Sendoso infrastructure you already trust. When you choose to use it, you'll see the benefits: better pricing through consolidated supply chain economics, faster production, and the simplicity of working with one vendor from ideation to delivery. When you don't, your existing programs continue exactly as they are. Choice has always been central to how Sendoso is built. That's why you can send an Amazon eGift, a custom-kitted box, a handwritten card, or a box of cookies, all from the same platform. Merch is the next great option Sendoso is adding to that list. What this means for the programs you're running today. For marketing teams running ABM, field marketing, and demand gen programs: The operational friction that stalls branded merchandise programs, the minimum order requirements, the lead times, the vendor coordination, is now Sendoso's problem to solve, not yours. Launch programs faster, with more confidence in the quality and the cost. For sales teams running executive gifting and late-stage deal plays: White-glove, custom-branded gifts that arrive reliably and look exceptional are now easier to produce at any volume. The logistics story is stronger than ever. For customer success teams driving advocacy, retention, and event programs: Milestone gifts, conference swag, on-site experiences - the production and fulfillment complexity has been consolidated behind a single Sendoso relationship. For HR and People Ops teams running employee experience and recognition programs: Onboarding kits, work anniversary gifts, remote employee care packages, and company-wide milestone moments no longer require juggling multiple vendors or committing to bulk inventory you may never use. Produce what you need, when you need it, branded to your standards, and ship it anywhere your people are in the world. Across all of these use cases, what Sendoso is delivering is the same thing Sendoso has always been delivering: the confidence that when you hit send, something exceptional happens on the other side. A word on what doesn't change. Its team. Its support. Its commitment to you. Its dedicated account teams, live chat support, and resolution time are going nowhere. If anything, Sendoso now have the ability to resolve supply chain issues as quickly as Sendoso aim to resolve platform issues. That's meaningful accountability, and it's only possible when you own the whole chain. Sendoso also remain fully committed to platform innovation. Sendoso has shipped more platform releases in H1 2026 than all of its competitors combined. That pace isn't slowing down. This acquisition completes the infrastructure story. It doesn't distract from the software story. The bigger picture. When I think about where Sendoso started, helping revenue teams break through digital noise with something human and physical, and where Sendoso is now, the arc makes sense. Gifting and direct mail became a need-to-have at exactly the moment email and digital ads reached their saturation point. Sendoso built the platform that made sending intelligent, integrated, and measurable. Sendoso built the fulfillment infrastructure that made it reliable. Sendoso has brought together the talent and the tools to make it scalable, globally. And now, with Merch, Sendoso close the loop. From concept to delivery. Every step. Every region. One platform. One team accountable to you. That's the company Sendoso has been building toward. I'm proud of where Sendoso is, and I'm genuinely excited about what comes next. If you want to see what's possible, reach out to your account team. Sendoso can't wait to show you. Abhay Rajaram is the Co-CEO of Sendoso. Sendoso is the leading gifting and direct mail platform trusted by revenue teams at the world's top B2B companies. Learn more at sendoso.com. Got questions? Sendoso is here for you. Let someone from its Support team help you along your sending journey. See how companies generate over 200% ROI on new revenue with the leading sending platform.